Do you want to get more insights from your data? I'll show you, how to create insane SEO dashboards in 10 steps!

1. Measure Your Data
Creating Insane SEO Dashboards
in 10 Steps

2. • Founder of Zeo (formerly SEOzeo)
• Judge at US / EU Search Awards
• A part of Zeocracy (Holacracy + Zeo)
• SEO Strategist of 50+ active clients
(incl. Hepsiburada, Yemeksepeti, Markafoni and many more)

3. Online
marketing
is easy

4. Online
marketing
is easy

5. Online
marketing
was easy

8. Online
marketing
was easy
in 2007

9. SEO KPIs of 2007
- Organic Traffic
- SERP Positions
- Count of Backlinks

10. Online
marketing
was easy
in 2007
Now, 2016?

11. - SEO Visibility
SEO KPIs of 2016
- Keyword diversification
- Count of Landed URLs
- SERP Rankings (still)
- Organic Sessions
- Organic Pageviews
- User Satisfaction Metrics
- Having better content (10X Content)
- CTR of SERPs
- Link Building metrics
A blog post about

12. SEO KPIs of 2016

13. Analytics
Visits
Pageviews
Pages per Visit
Conversions
Avg. Cart Value
Conversion Rate
Bounce Rate
Avg. Time On Site
User Engagement

14. Analytics
Visits
Pageviews
Pages per Visit
Conversions
Avg. Cart Value
Conversion Rate
Bounce Rate
Avg. Time On Site
User Engagement

15. Search Intelligence
Keyword Rankings
Keyword Difficulty
Keyword Opportunity
PPC Savings from SEO
ROI of SEO Campaign
Landscape SEO Visibility
In-market SEO Visibility
SERP CTR of Keyword
SERP Impression of KW
Position Stability of KW

16. Search Intelligence
Keyword Rankings
Keyword Difficulty
Keyword Opportunity
PPC Savings from SEO
ROI of SEO Campaign
Landscape SEO Visibility
In-market SEO Visibility
SERP CTR of Keyword
SERP Impression of KW
Position Stability of KW

17. Web-level Metrics
Links Earned by Domain
Links Earned by URL
Link Authority (DA)
Page Authority (PA)
Earned Mentions
Earned Links by Content
Social Media Signals
Relevancy of Links
Velocity of Links
Anchors of URLs

18. Web-level Metrics
Links Earned by Domain
Links Earned by URL
Link Authority (DA)
Page Authority (PA)
Earned Mentions
Earned Links by Content
Social Media Signals
Relevancy of Links
Velocity of Links
Anchors of URLs

19. Search IntelligenceAnalytics Web-level Metrics
Visits
Pageviews
Pages per Visit
Conversions
Avg. Cart Value
Conversion Rate
Bounce Rate
Avg. Time On Site
User Engagement
Keyword Rankings
Keyword Difficulty
Keyword Opportunity
PPC Savings from SEO
ROI of SEO Campaign
Landscape SEO Visibility
In-market SEO Visibility
SERP CTR of Keyword
SERP Impression of KW
Position Stability of KW
Links Earned by Domain
Links Earned by URL
Link Authority (DA)
Page Authority (PA)
Earned Mentions
Earned Links by Content
National Media Coverage
Relevancy of Links
Velocity of Links
Anchors of URLs

24. It is the reason
why you need
to learn about
dashboards

25. Excel
Dashboards
Cloud
Softwares
Standalone
Apps
Ways to create your own dashboard

26. Excel
Dashboards
(+) No need to leave from your fav tool.
(+) Easy to shape data with formulas.
(+) People behave your like Excel Ninja :)
Ways to create your own dashboard
(-) Not portable.
(-) Not mobile friendly.

27. If you want to use Excel dashboards:
http://www.annielytics.com/annielytics-dashboard-course/

28. (+) Your data is secure in your own servers.
(+) Customization opportunities are endless
(+) You can design your own dashboard.
Ways to create your own dashboard
(-) You need to code or have an IT dep.
(-) It might not work like drag & drops.
Standalone
Apps

29. If you want to use Standalone Apps:
https://www.upwork.com/

30. (+) It is reachable by everywhere, too portable.
(+) You can customize for your own needs.
(+) Most of them are easy as drag & drop
Ways to create your own dashboard
(-) You need to pay monthly
(-) There are some limits between plans.
Cloud
Softwares

31. If you want to use Cloud Softwares:
https://www.klipfolio.com/ https://www.cyfe.com/

32. Get your
hands
dirty
(just small
workshop)
(I know it is not satisfying)

33. My choice: Using advantages of cloud softwares: Klipfolio

34. You can find many different, click-to-use metrics

35. I hate to
follow
easy way
Let’s do things manually.

36. My choice: Using advantages of cloud softwares: Klipfolio

37. 10 Steps to Create Insane SEO Dashboard
(1)

38. 10 Steps to Create Insane SEO Dashboard
+
(1) (2)

39. 10 Steps to Create Insane SEO Dashboard
+ +
(API)
(1) (2) (3)

40. 10 Steps to Create Insane SEO Dashboard
+ + +
(API) (API)
(1) (2)
(4)(3)

41. 10 Steps to Create Insane SEO Dashboard
+ +
+
+
(API) (API)
(API)
(1) (2)
(4)(3)
(5)

42. 10 Steps to Create Insane SEO Dashboard
+ +
+
+
+
(API) (API)
(API) (API)
(1) (2)
(4)(3)
(5) (6)

43. 10 Steps to Create Insane SEO Dashboard
+ +
+
+
++
(API) (API)
(API) (API)
(1) (2)
(4)(3)
(5) (6)
(7)

44. 10 Steps to Create Insane SEO Dashboard
+ +
+
+
+
++
Search Analytics
For Sheets
(by Mihai Aperghis)
(API) (API)
(API) (API)
(Import by Sheets)
(1) (2)
(4)(3)
(5) (6)
(7)
(8)

45. 10 Steps to Create Insane SEO Dashboard
+ +
+
+
+
++
Search Analytics
For Sheets
+
(by Mihai Aperghis)
SEER SEO
Toolbox
(by Wil Reynolds
& SEER Team)
(API) (API)
(API) (API)
(Import by Sheets)
(Import by Sheets)
(1) (2)
(4)(3)
(5) (6)
(7)
(8) (9)

46. 10 Steps to Create Insane SEO Dashboard
+ +
+
+
+
++
Search Analytics
For Sheets
+
(by Mihai Aperghis)
SEER SEO
Toolbox
(by Wil Reynolds
& SEER Team)
=>
(API) (API)
(API) (API)
(Import by Sheets)
(Import by Sheets)
(1) (2)
(4)(3)
(5) (6)
(7)
(8) (9) (10)

47. Step 1: Importing Your Google Analytics
(1)
Google Analytics

48. Step 1: Importing Your Google Analytics
Google AnalyticsGoogle Analytics

49. Step 1: Importing Your Google Analytics
Google Analytics

50. Step 1: Result of 10 Mins of Review
Google Analytics

51. Step 2: Connecting with Search Console
(2)
Search Console API

52. Search Console API
Step 2: Connecting with Search Console

53. Search Console API
Step 2: Connecting with Search Console

54. Search Console API
Step 2: Import Data from Search Console

55. Search Console API
Step 2: Import Data from Search Console

56. Step 2: Fetch Your Own Data by Using APIs*
Search Console API

57. Search Console API
Step 2: Fetch Your Own Data by Using APIs*

58. Step 2: Fetch Top 250 URLs*(Custom API)
Search Console API

59. Step 2: Fetch Top 250 URLs*(Custom API)
Search Console API

60. Step 2: Fetch Top 250 URLs*(Custom API)
Search Console API

61. Step 2: Fetch Top 250 URLs*(Custom API)
Search Console API

62. Step 3: Import Search Intelligence Data by SEOmonitor
(API)
(3)
SEOmonitor API

63. Step 3: Fetch All Keyword List* (Custom API)
SEOmonitor API

64. Step 3: Fetch All Keyword List* (Custom API)
SEOmonitor API

65. Step 3: Fetch Brand/Non-Brand Traffic* (Custom API)
SEOmonitor API

66. Step 3: Fetch Brand/Non-Brand Traffic* (Custom API)
SEOmonitor API

67. Step 3: Fetch All Keyword Rankings* (Custom API)
SEOmonitor API

68. SEOmonitor API
Step 3: Fetch All Keyword Rankings* (Custom API)

69. SEOmonitor API
Step 3: Fetch All Keyword Rankings* (Custom API)

70. Step 4: Monitor Your Competitors by SEMrush
(API)
(4)
SEMrush API

71. SEMrush API
Step 4: Monitor Your Competitors by SEMrush

72. SEMrush API
Step 4: Monitor Your Competitors by SEMrush

73. SEMrush API
Step 4: Monitor Your Competitors’ Organic Traffic

74. SEMrush API
Step 4: Monitor Your Competitors’ SEO Keywords

75. SEMrush API
Step 4: Add another competitors into this list

76. Step 5: Understanding Landscape SEO Visibility
(API)
(5)
Searchmetrics API

77. Searchmetrics API
Step 5: Understanding Landscape SEO Visibility

78. Searchmetrics API
Step 5: Pushing Ready to Use Metrics

79. Searchmetrics API
Step 5: Pushing Ready to Use Metrics

80. Step 6: Mozscape’s Power on Link Analysis
(API)
(6)
Moz (MozScape API)

81. Moz (MozScape API)
Step 6: Mozscape’s Power on Link Analysis

82. Moz (MozScape API)
Step 6: Mozscape’s Power on Link Analysis

83. Moz (MozScape API)
Step 6: Predefined Moz KPIs for

84. Step 7: Adwords Data to Discover More
(7)
Google Adwords Data

85. Google Adwords Data
Step 7: Adwords Data to Discover More

86. Google Adwords Data
Step 7: Adwords Data to Discover More

87. Google Adwords Data
Step 7: Adwords Data to Discover More

88. Step 8: Using Google Sheets as a Data Bridge
(8)
Search Analytics
For Sheets
(by Mihai Aperghis)
(Import by Sheets)
Search Analytics For Sheets (by Mihai Aperghis)

89. Step 8: Using Search Console for Sheets
Search Analytics For Sheets (by Mihai Aperghis)

90. Step 8: Using Search Console for Sheets
Search Analytics For Sheets (by Mihai Aperghis)

92. Step 8: Using Search Console for Sheets
Search Analytics For Sheets (by Mihai Aperghis)

93. Step 8: Using Search Console for Sheets
Search Analytics For Sheets (by Mihai Aperghis)

94. Step 9: Connect more SEO metrics by SEER Toolbox
SEER SEO
Toolbox
(Import by Sheets)
(9)
SEER’s SEO Toolbox(by Chris Le)

95. SEER’s SEO Toolbox(by Chris Le)
Step 9: Connect more SEO metrics by SEER Toolbox

96. Step 10: Collecting All Data Together
(10)
Pushing Data by Klipfolio

97. Step 10: Use power of Klipfolio’s Klip Editor
Pushing Data by Klipfolio

98. Step 10: Set Indicators to Understand More
Pushing Data by Klipfolio

99. Step 10: Share with Your Clients as White Label
Pushing Data by Klipfolio

100. Enjoy your data & focus to create inference

101. Enjoy your data & focus to create inference

102. Do you want to hear more? Drop me a line!
yigit@zeo.org
To reach my all dashboards
and some unique templates,
send an email to:
Thanks!