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Project fatty,[object Object],Yin Yin Wu,[object Object],habits.stanford.edu,[object Object]
the stats,[object Object],1 out of 2 college students is overweight,[object Object]
the problem,[object Object],3 out of 4 will never lose the weight,[object Object]
students eat junk,[object Object],66%,[object Object],64%,[object Object],66%,[object Object],66%,[object Object],Don’t eat enough ,[object Object],fruits and vegetables,[object Object],Eat too much fat,[object Object],	59% say they know their diet has gone downhill since they went to college.,[object Object]
What do we do?,[object Object]
why do diets fail?,[object Object],Reject modest goals,[object Object],Expect to lose weight more quickly and with much less effort than is possible. ,[object Object],Believe weight loss will improve their lives overall,[object Object]
	“Diet companies sell on big promises to repeat customers. They make money from your failures.”,[object Object],	-Polivy and Herman, University of Toronto,[object Object]
what works for long term weight loss?,[object Object],Personalized,[object Object],Accountability,[object Object],Guidance,[object Object]
Who are we designing for?,[object Object]
meet aarlo,[object Object]
aarlo represents our audience,[object Object],graduated from Yalelives in san franciscoworks at a startupand wants to lose weight,[object Object]
aarlo doesn’t need weight watchers. ,[object Object],he needs a healthy living toolthat’s socialand connected,[object Object]
The Challenge:  building a healthy eating tool for aarlo,[object Object]
blippy + weight watchers =,[object Object],Project Fatty ,[object Object]
Project Fatty,[object Object],an activity stream for your food purchases– where each food purchase becomes a post. Your friends can comment on and “like” your food choices and help you stay on track,[object Object]
Step 1: Aarlo joins a community,[object Object],	Fatties in the Bay Area,[object Object],Googler Fatties,[object Object],	Fatties at Stanford,[object Object]
Step 2: link his safeway card,[object Object],Aarlo’s community watches his diet and supports him on his healthy eating goals! ,[object Object]
Step 3: conversations start naturally,[object Object]
The choice between,[object Object]
is a lot easier when ,[object Object]
your entire social network is watching and cheering you on ,[object Object]
it’s easier to be accountable,[object Object]
when your credit card can’t lie,[object Object]
it’s simpler to stick to your goals,[object Object]
when your credit card becomes the trigger to eat well,[object Object]
aarlo’s ready for change,[object Object],By making it super simple to eat healthy and providing triggers to help him stay on track, we help Aarlo achieve his health goals,[object Object],Where he wants to be,[object Object],Lazy,[object Object],Busy,[object Object],Forgetful,[object Object],Unaccountable,[object Object],Now,[object Object]
Questions?,[object Object]

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Editor's Notes

  1. http://www.usatoday.com/news/health/diet/2002-01-10-college-eating.htm