MageBridge combines the best CMS (Joomla) with the best e-commerce system (Magento) but with also creates it's own set of problems and challenges. On the other hand there are new opportunities as well. Here's an overview.

1. MageBridge advanced
MageBridge Extensions

2. MageBridge advanced
Overview
• Extensions
– Joomla!
• API
• Component
• Modules
• Plugins
• Connectors
– Magento
• API
• Module

3. MageBridge advanced
API
• API (Application Programming Interface)
– SOAP, XML-RPC, JSON
• API-widgets
– Dropdown lists, radio-lists
– Modal selection-boxes (Lightbox)
• Custom MageBridge API
– Extension in Joomla!
– Extension in Magento

4. MageBridge advanced
MageBridge extension suite
• Joomla!
– MageBridge component (1)
– MageBridge modules (9)
– MageBridge plugins (8)
– MageBridge “connectors” (13)
• Magento
– MageBridge module (1)

5. MageBridge advanced
Swiss-knife extensions
• MageBridge component
Display main content of Magento inside Joomla! component
• MageBridge Block module
Display any Magento block inside Joomla!
• MageBridge Content Plugin
Allows for Joomla! content to contain Magento CMS-tags that will
be translated automatically to Magento content (product images,
catalog-links, any block)
(Magento content can also be parsed by Joomla! Content Plugins.)

6. MageBridge advanced
MageBridge connectors
• Store Connectors
– Dynamically choose which Magento store to load
– Languages (Nooku, JoomFish), specific days, private stores
• Profile Connectors
– Synchronize Joomla! profiles (CB, JomSocial)
• Product Connectors
– Do something in Joomla! when a Magento product is sold
– Joomal! user access, JomSocial user points, DOCman downloads,
newsletter subscription, memberships

7. MageBridge advanced
MageBridge Theming

8. MageBridge advanced
Combined theming
• Integrate Magento theme into Joomla! template
• Not so simple
• MageBridge configuration
• Extra PHP-logic

9. MageBridge advanced
Not so simple
• HTML / CSS knowledge needed
• JavaScript conflict
– Joomla! uses MooTools
– Magento uses ProtoType
– MooTools and ProtoType can not be combined
• Trying to make it easier:
– RocketTheme template patches
– MageBridge configuration in Joomla! backend

10. MageBridge advanced
MageBridge configuration
• Enable / disable CSS
– Magento CSS stylesheets
– Joomla! CSS stylesheets
• Enable / disable JavaScript
– Joomla! MooTools (recommended)
– Joomla! JavaScript scripts (recommended)
– Magento JavaScript scripts (NOT recommended)
• Hide module positions

11. MageBridge advanced
Extra PHP-logic
• PHP-class MageBridgeTemplateHelper
– Automatically loaded in Joomla! (no require_once)
• Examples:
– Show different columns during checkout
– Show different columns on product pages
– Add extra JS or CSS on product-pages
– Add extra module-positions (<jdoc>) on category-pages

12. MageBridge advanced
MageBridge template-patches
• Patch to get direct result
– MageBridge
– Magento Default Theme
• Popular templates
– RocketTheme
– YooTheme
– JoomlArt

13. MageBridge advanced
MageBridge challenges

14. MageBridge advanced
MageBridge challenges
• Magento itself
• JavaScript conflict
• Performance
• Documentation overflow

15. MageBridge advanced
Magento == complexity
• More features equals more complexity
– Documentation
– Magento theming (XML-layouts, PHP-logic)
– Database design (EAV)

16. MageBridge advanced
JavaScript conflict
• JavaScript frameworks
– ProtoType (Magento)
– MooTools (Joomla!)
– jQuery
• Conflict
– MooTools conflicts with ProtoType
• Solutions
– Be careful with your choice of extensions
– MooTools 1.2, jQuery noConflict, Magento jQuery theme

17. MageBridge advanced
Performance (1)
• Magento in shared hosting environments
– Caching
– MySQL timeout
– Memory limit
– APC / ZendOptimizer+
– Magento Compiler
• Magento on a dedicated server
– MySQL optimization
– Memory-tricks (tmpfs)
– Content Delivery Network (CDN)

18. MageBridge advanced
Performance (2)
• MageBridge itself
– Bridge API over HTTP
– Caching
• Site Performance Optimization (SPO)
– yireo.com/spo

19. MageBridge advanced
Yireo documentation
• Tutorials (150+)
– Text + Video tutorials
– Magento, Joomla!, MageBridge
• FAQ (70+)
• Blog (100+)
– Tips & tricks
– Release news
• Forum threads

20. MageBridge advanced
Questions?