10. Social Networking Worldwide
Percentage of time internet users spent online
Social networking worldwide monthly
at
number of unique visitors (mm)
User Generated Company Generated
+32%
567
563
538
535
516
510 49%
506
489
484 65% 66%
473 73%
464 77%
454 60%
431
51%
35% 34%
27% 23%
Apr-07
Aug-07
Jul-07
Sep-07
Oct-07
Nov-07
Dec-07
Mar-08
Apr-08
May-07
Jun-07
Jan-08
Feb-08
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13-24 year olds spend over 50% of their online
Over 500 Million people engage in
time on Social Media sites
Social Networks globally
Growing 32% p.a.
Source: ComScore / eMarketer
11. The Audience
Target = Young!
% of users younger than 25 = key success factor
Top 10 Languages
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19. 5 C’s of Brands Socialization - Content
Content
What ?
Give access to unique content.
How ?
On Netlog there are original formats for
brand content.
20. 5 C’s of Brands Socialization - Conversation
Conversate
What ?
Guide the user through non-stop
interaction from interest into action.
How ?
Netlog oers conversation up to next
chapter in decision making process.
21. 5 C’s of Brands Socialization - Continuously
Continuous
What ?
Brand conversations are taking place
anytime involving people from anyplace
around the world.
How ?
Netlog is accessible 24/7 on multiple
devices.
22. 5 C’s of Brands Socialization - Contextualization
Context
What ?
No more is a brand what the company
says about its product. It’s what a friend
tells a friend.
How ?
Netlog allows al sorts of content sharing,
from friend to friend. Brands become a
part of people’s daily conversations.
23. 5 C’s of Brands Socialization - Contribution
Contribute
Click here to take MM’s skin
on your profile
What?
User generated content makes your brand
promise genuine and utterly convincing.
How ?
Netlog oers an experience-sharing
platform.