This is a market overview of the Saudi e-commerce. In Saudi Arabia the market is young and with the infrastructure being built new players will be able to enter. This report includes numbers, players, and projections.

1. Saudi E-Commerce
By Yousuf Jamjoom

2. Risks
● Lack of public trust towards online payment nonexistent regulations or frameworks for starting up
online
● Low public awareness to the presence of online
shopping in Saudi Arabia
● 70-80% of orders in Saudi Arabia being placed with
COD

3. Market Size
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The retail sector in the Kingdom of Saudi Arabia is the largest among GCC
countries, and is predicted to hit SR 250 billion ($66.7 billion) in 2012
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As the second largest e-commerce market in the GCC, Saudi Arabia saw
US $520 million in e-commerce sales in 2011.
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- The GCC B2C e-commerce market is expected to reach US $15 billion
by 2015, with total e-commerce sales valued at $US 3.5 billion in 2011.

4. Ranking
Items most likely to be purchased on mobile phones are,
in order from most to least:
-Travel (Airlines/ Hotels)
- Technology/ Electronics
- Entertainment
- Retail
- Health/ Cosmetics
- Financial Services
- Supermarket Goods
- Services

6. Souq.com
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The Biggest e-commerce site in the Arab World
Displaying 200,000 products
8 million visitor per month and growing
Amazon of the Middle East
Founded in 2005
Part of Aljabbar Group
Based in Dubai
Raised $40 Million October 2012

7. Sukar.com
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Part of Souq.com
Based in Dubai
2 Million members
Fashion based

8. Namshi.com
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Raised $34 Million
Same Day Delivery
200 employees
Based in Dubai
Started by Rocket Internet
Displaying 12,000 products

9. Marka VIP
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Raised $18 Million
Exclusive shopping community
started by invitation-only customers
Private Sales & Unique Brands
Founded in 2010
1.5 Million Member & 2 Million Unique Visitors Monthly
"You have to be local to succeed in Saudi," says
Gelenbe
● 2012 $100 Million in revenues was projected

10. Vanilla eShop
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Part of EcommerceSea
Based in Riyadh
Many Brands
Vision: to become the first spot for ecommerce in fashion

11. Harir.com
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Based in Jordan
Flash Sale Fashion
Expanded to Saudi
Have Challenges with warehouse
Exclusive -- Invitation Only

12. DokkanAfkar.com
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Based in Jeddah
Unique Products
Excellent Customer Service
1-3 Day Delivery

13. ‫اﺗﺠﺎر ھﻲ ﻋﺒﺎرة ﻋﻦ ﻣﺠﻤﻮﻋﺔ ﻣﻦ‬
‫اﻟﻤﮭﺘﻤﯿﻦ واﻟﻤﺘﺨﺼﺼﯿﻦ ﻓﻲ ﻣﺠﺎل اﻟﺘﺠﺎرة‬
‫اﻻﻟﻜﺘﺮوﻧﯿﺔ اﺟﺘﻤﻌﻨﺎ ﻟﺘﺤﻘﯿﻖ أھﺪاف‬
‫ﻣﺸﺘﺮﻛﺔ ﺗُﺴﮭﻢ ﻓﻲ ﺑﻨﺎء ﺻﻨﺎﻋﺔ اﻟﺘﺠﺎرة‬
‫اﻻﻟﻜﺘﺮوﻧﯿﺔ ﻓﻲ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﯿﺔ اﻟﺴﻌﻮدﯾﺔ‬
‫واﻟﻌﺎﻟﻢ اﻟﻌﺮﺑﻲ ﻋﻦ طﺮﯾﻖ اﻻﺋﺘﻼف ﺗﺤﺖ‬
‫ﻣﻈﻠﺔ واﺣﺪة ﻣﺸﺘﺮﻛﺔ ﻟﺘﻮﺣﯿﺪ اﻟﺠﮭﻮد‬
‫وﺗﻄﻮﯾﺮھﺎ وﻗﺪ ﺑﺪأﻧﺎ ھﺬا اﻟﮭﺪف ﻷﻧﻨﺎ ﻧﺄﻣﻞ‬
‫ان ﺗﻜﻮن ھﻲ اﻟﻠﺒﻨﺔ اﻷﺳﺎﺳﯿﺔ اﻟﺘﻲ ﺳﺘﺒﻨﻰ‬
‫ﻋﻠﯿﮭﺎ ﺟﻤﯿﻊ اﻟﺘﻮﺻﯿﺎت واﻟﻘﺮارات‬
‫اﻟﺘﻄﻮﯾﺮﯾﺔ ﻓﻲ ﻣﺠﺎل اﻟﺘﺠﺎرة اﻻﻟﻜﺘﺮوﻧﯿﺔ‬
‫وذﻟﻚ ﻷھﻤﯿﺔ ﻣﺮﺣﻠﺘﮭﺎ ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ‬
‫اﻟﻘﺮﯾﺐ‬
‫‪http://www.ittejar.com/#/about‬‬

14. Good Luck
“Sometimes when you innovate, you make
mistakes. It is best to admit them quickly, and get
on with improving your other innovations.”
Steve Jobs
www.yousufjamjoom.com
ُTwitter @yousufjamjoom