Social Media can be full of numbers and metrics, it is key to be able to extract important data from visually appealing layout and graphics, minimize screen shots and integrate infographics, the report should include also: findings, conclusions and recommendations for each social media platform and metric groups.
This is a sample of a monthly report template - that I prepared on September 2013
3. # Fans ER % Page Quality
Content Score Total Reach
2,222,22225
out of 30
2,777,000
Life time
fans
87% 41%
max 25%
This Month vs. Last Month
CURRENTSTATUS
10%
Fan growth rate
3%
ER increase
-3%
Page Quality
decrease
15,000
new fans
10,000
new fans
12%
Fan growth rate
8%
Fan growth rate
4%
ER increase
5%
Page Quality
decrease
(not unique)
Prepared by: Yasmin Maguid
4. PAGEAFFINITY
Avg. acquired fans /day
330
Page Like Sources on Facebook Page Unlike Sources on Facebook
Image Overlay
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Account Removal
After hiding a post
On the Page
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# Unlikes through the month
27
Prepared by: Yasmin Maguid
5. Avg Daily Total Reach
500,303
Paid Monthly ReachOrganic Monthly Reach
100,303 410,000
Avg. Organic Reach / day
2000
Avg. Paid Reach / day
5000
Max Total Reach through Month
6000
Change from last month
+500
Change from last month
+700
PAGEREACH
Prepared by: Yasmin Maguid
6. Top visited Tabs
TimeLine
Social Lock
Win with Mobinil
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Top Page Activities (other than LCS)
Top 5 Traffic Sources to Page
Page Mention
Check-ins
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Image Overlay
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Max: 13162
PAGEVISITS
Max: 13162
Max: 13162
Max: 13162
Max: 13162
Max: 300
Max: 300
Max: 300
Max: 300
Max: 300
Max: 300
Max: 300
Prepared by: Yasmin Maguid