3. Introduction
• Creativity consists of looking at situations
from a different perspective
• Most of us have a creative element, we are
discouraged from using it
• Creativity can be enhanced
4. Creativity: Definitions
• Creativity as a process that leads to a creative
product
• Creativity as the ability to create art
• Creativity as a particular skill or talent
• Creativity as a type of intelligence
• Creativity as a rich and complex association of
cognitive elements
• Creativity as unusual approaches to life and
problems
5. The Creative Process
• Accumulate background information and
knowledge
• Mental incubation - doing unrelated things
• Develop several alternatives
• Evaluate and implement
• Not a short process
6. Types of creativity
• Invention - the creation of a completely new
product
• Extension - expansion of an existing product
or service
• Synthesis - combining several products or
services into something unique
7. Creativity and Innovation
• Creativity – the ability to develop new ideas
and to discover new ways of looking at
problems and opportunities.
• Innovation – the ability to apply creative
solutions to problems or opportunities to
enhance or to enrich people’s lives.
8. Creativity: How To Measure It?
•Eminence:
Cultural evaluation?
•Productivity:
Quantity of work
created?
•Psychological
Tests: CQ tests?
9. Elements of Creativity
• Unique (original)
• Valued (useful)
• Intent (purpose)
• Continuance (implementation excellence)
10. Artistic Creativity & Scientific Creativity
What is the
difference, if
any, between
artistic
creativity and
scientific
creativity?
11. Characteristics of Creative People
• Bright, not brilliant
• Good at idea generation
• Positive self-image
• Motivated by challenging problems
• Sensitive to the world around them
• Don’t make snap decisions
• Flexible
• Look for meaning and implications of problems
12. Increasing Personal Creativity
• Read voraciously
• Think in opposites
• Look for new uses for old things
• Draw and keep your idea in a file or notebook
13. Developing Creativity
• Left side of brain:
– rational
– linear thought
– mathematical
– controls speech
– analytical
– controls right side of body
14. Developing Creativity (ctd)
• Right side of the brain:
– imaginative
– lateral thought
– creative
– controls left side of body
15. Linear
Creat ivit y
(Logic/Knowledge)
Focus
Dept h
Skills
Hard Work
Experience
Lat eral Creat ivit y Growt h
(Intuitive/Imagination)
Breadt h I nnovat ion Uniqueness Expansion
Analogies Out -of-t he-Box Non-Logic
16. 3/12/2012 Architectural Design - Dr. Yasser Mahgoub
17. 3/12/2012 Architectural Design - Dr. Yasser Mahgoub
19. Can We Learn to Be Creative?
Yes!!
By suspending conventional thinking long
enough to consider new and different
alternatives!
20. Creative Thinkers
• Always ask, “Is there a better way?”
• Challenge custom, routine, and tradition.
• Are reflective.
• Play mental games.
• Realize that there may be more than one “right”
answer.
• See mistakes as pit stops on the way to success.
21. Tips for Enhancing Individual Creativity
• Allow yourself to be creative
• Give your mind fresh input every day
• Keep a journal handy to record your thoughts and
ideas
• Read books on stimulating creativity
• Take some time off
22. Barriers to Creativity
• Searching for the one “right”
answer
• Focusing on “being logical”
• Blindly following the rules
• Constantly being practical
• Viewing play as frivolous
23. Barriers to Creativity
(continued)
• Becoming overly specialized
• Avoiding ambiguity
• Fearing looking foolish
• Fearing mistakes and failure
• Believing that “I’m not creative”
24. Enhancing Individual Creativity
• Allow yourself to be creative
• Give your mind fresh input every day
• Record your thoughts and ideas