Ideas & Creativity & Innovation الابداع والابتكار والافكار

1. Ideas = Creativity + Innovation
‫ﺍﻻﻓﻜﺎﺭ = ﺍﻹﺑﺪﺍﻉ + ﺍﻻﺑﺘﻜﺎﺭ‬
By:
Dr. Yasser Mahgoub

9. Creativity: Definitions
‫ﺗﻌﺮﻳﻒ ﺍﻻﺑﺪﺍﻉ‬
What do we
mean when
we say
someone is
CREATIVE?
‫ﻣﺎ ﺍﻟﺫﻯ ﻧﻌﻧﻳﻪ ﻋﻧﺩﻣﺎ‬
‫ﻧﻘﻭﻝ ﺍﻥ ﺷﺧﺻﺎ ﻣﺎ‬
‫ﻣﺑﺩﻉ؟‬

10. Creative People - ‫ﻣﺒﺪﻋﻮﻥ‬
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11. ‫ﻣﺒﺪﻋﻮﻥ ﻣﺴﻠﻤﻮﻥ - ‪Creative Muslims‬‬
‫ﺍﺑﻥ ﺑﻁﻭﻁﺔ‬
‫ﺍﺑﻥ ﺍﻟﻬﻳﺛﻡ‬
‫ﺍﻟﻔﺎﺭﺍﺑﻰ‬
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‫ﺍﺑﻥ ﺧﻠﺩﻭﻥ‬ ‫‪Mahgoub‬‬ ‫ﺍﻟﺧﻭﺍﺭﺯﻣﻰ‬

12. Creative Arabs - ‫ﻣﺒﺪﻋﻮﻥ ﻋﺮﺏ‬
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13. Artistic Creativity & Scientific Creativity
What is the
difference, if
any, between
artistic
creativity and
scientific
creativity?

14. Creativity vs. Innovation
1. Creativity > Innovation
2. Creativity < Innovation
3. Creativity = Innovation
4. Creativity – Innovation = ?
5. Creativity + Innovation = ?
6. Creativity Innovation
7. Creativity Innovation
Ideas 14

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16. Creativity & Innovation
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20. ENIAC, 1946
Regarded as the first general purpose electronic computer, the Electronic Numerical Integrator and Computer (ENIAC) was
initially commissioned for the use in World War II, but not completed until one year after the war had ended . Installed at
the University of Pennsylvania, its 40 separate eight-foot-high racks and 18,000 tubes were intended to help calculate
ballistic trajectories.

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23. Is the glass half empty or half full?
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24. Is the glass half empty or half full?
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25. Is the glass half empty or half full?
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26. How many squares do you see in the picture?
‫ﻛﻢ ﻣﺮﺑﻌﺎ ً ﺗﺮﻯ ﻓﻲ ﻫﺬﻩ ﺍﻟﺼﻮﺭﺓ؟‬
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27. 30
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28. What you see is not always what you think!
What you see is not always what you think!

29. What you see is not always what you think!
What you see is not always what you think!

30. What you see is not always what you think!

31. What Is Creativity?
‫ﻣﺎ ﻫﻮ ﺍﻻﺑﺪﺍﻉ؟‬
Novel – Useful - Understandable
‫ﺍﻟﺠﺪﻳﺪ – ﺍﻟﻤﻔﻴﺪ - ﺍﻟﻤﻔﻬﻮﻡ‬

32. Which idea is more creative?
‫ﺍﻯ ﻣﻦ ﺍﻟﻔﻜﺮﺗﻴﻦ ﺍﻛﺜﺮ ﺍﺑﺪﺍﻋﺎ؟‬
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33. Which idea is more innovative?
‫ﺍﻯ ﻣﻦ ﺍﻟﻔﻜﺮﺗﻴﻦ ﺍﻛﺜﺮ ﺍﺑﺘﻜﺎﺭﺍ؟‬
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36. What prevents people from being creative or innovative?
Barriers Blocks and Limiting Beliefs Switch To Positive Attitude
Focus on the negative aspects of Seek the inherent opportunities in the
Negative Attitude problems and expend energy on worry. situation.
Fear of looking foolish or being laughed Failure is a necessary condition of and a
Fear of Failure at. stepping stone to success.
Not having time to think creatively.
Long-term success is linked to the ability to
Executive Stress Stress reduces the quality of all mental
innovate .
processes.
Conform to accepted patterns of belief Some rules are necessary, but others
Following Rules or hampers creative breakthrough. encourage mental laziness.
Identify and challenge the assumptions you
Making Both conscious and unconscious
are making to ensure they are not
Assumptions assumptions restrict creative thinking.
excluding new ideas.
Logical or analytical thinking.
"Innovation is not the product of logical
Over-reliance on Step-by-step approach.
thought, although the result is tied
Logic Excludes imagination, intuition, feeling
to logical structure." ~ Albert Einstein
or humor.
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38. T
E
A
‫ﻓﺭﻳﻕ ﺍﻟﻌﻣﻝ‬
M
W
O
R
K Creativity and Innovation - Dr. Yasser
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39. Creativity: A scientific definition
• Individual
Person who “is” creative and is often associated
with the creativity.
• Domain
Symbol system, immaterial, e.g. mathematics,
physics, art of drawing.
• Field
People who work in the domain or use its
products/processes (e.g. the public in art, fellow
researchers in science).
• Creativity is the interplay between the
individual, the domain and the field. Keep this
in mind if you want to be creative, if you want
to assess the quality of your work and when you
choose your domain.
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40. 9 Attitudes of Highly Creative People
1. Curiosity
2. Seeing Problems as Interesting and
Acceptable
3. Confronting Challenge
4. Constructive Discontent
5. Optimism
6. Suspending Judgment
7. Seeing Hurdles as leading to
improvements and solutions
8. Insistence
9. Flexible Imagination
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41. Whom do you think is the most creative
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42. Who is more creative?
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43. ‫ﺍﻟﻌﻤﺎﺭﺓ – ﺍﻻﺑﺪﺍﻉ – ﺍﻻﺑﺘﻜﺎﺭ‬
ARCHITECTURE: CEATIVITY & INNOVATION
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61. THANK YOU
Creativity and Innovation - Dr. Yasser Mahgoub