Personal Information
Organization / Workplace
Rotterdam Area, Netherlands Netherlands
Occupation
Partner ICSB | Strategie | Marketing | Businessmodels | Innovatie | Propositie ontwerp | Marktonderzoek
Industry
Apparel / Fashion
Website
www.icsb.nl
About
Senior consultant and partner at ICSB Marketing and Strategy, a Dutch consulting firm. ICSB helps developing growth strategies for both profit and non-profit organizations, underpin these with market research, draw up marketing and business plans with management teams, help them adopt a more customer centric approach (CRM) and stimulate innovation with concepts that support idea creation and selection.
Author of the management books ‘ Een praktische kijk op marketing- en strategiemodellen’ (sold over 12.000 copies), ‘Doelgericht Vernieuwen’ and 'Groeimodellen - creëer nieuwe business'. This last book is on the shortlist for Managementbook of the year 2013.
Regularly teaches as a p
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