YMI is a leader in curriculum-based in-school marketing that helps companies integrate their brands into educational materials. They create multi-component teaching packages that include teacher guides, classroom activities and materials, and take-home elements for parents. These packages are designed to both educate students on academic topics and positively promote client brands in a way that is credible to teachers. YMI has worked with many major companies to create over 2,000 programs that have reached tens of millions of students.
2. This past year, YMI helped millions of students
Understand the importance of caring and sharing
with help from the Care Bears.
Improve math and geography skills using stats
from NFL Player Trading Cards.
Learn in English and Spanish how healthy habits
at school and at home can to prevent the spread
of germs, thanks to the expertise of Children’s
Tylenol.
Discover how fascinating history can be through
examination of the HBO television series Rome.
3. YMI is the leader in curriculum-based in-school
marketing
Our experienced team of marketers and educators specializes in the creation
and distribution of in-school, sponsored curriculum programs—a proven,
highly effective way to reach teachers, youngsters and parents.
A YMI in-school program is a targeted, effective, and cost-efficient marketing
vehicle combining:
to deliver positive results!
4. breaks through the clutter of traditional media
Integrate your brand into valuable lessons and activities with which students
will spend hours interacting in a positive and meaningful way.
Give your message special credibility and importance for young people as
well as their parents by having teachers they admire and trust present these
materials in the classroom.
Extend your message beyond the classroom with take-home activities.
Deliver the message that your company values learning and cares about
families.
5. around the corner, across the country, and beyond
Reach students and teachers in preschool through college via a
continuously updated database of educators who request and use our
programs. We can also reach athletic coaches, administrators, librarians, and
other influential educators.
Enhance your ethnic marketing efforts through targeted distributions (e.g.
based on geography, market size, proximity to retail locations, ethnicity, and/or
income level) and our bilingual programs.
Generate significant reach and impressions. Our research shows that in a
typical YMI program for elementary schools, a single teaching kit can reach 100
students. This means that a distribution of 50,000 kits has the potential to reach
5,000,000 students!
6. around the corner, across the country, and beyond
YMI can help you reach over
8 million preschool students
28 million elementary school students
23 million secondary school students
15 million college students
and their teachers and parents
7. through continuous research and teacher interaction
Educational costs are increasingly on the rise. Faced with larger classrooms and
smaller budgets, many teachers spend their own money to provide their class
with basic learning tools. According to the National Education Association
(NEA), teachers spend an average of $589 of their own money each year for
classroom supplies—new teachers spend even more.
By providing teachers with much-needed free, quality educational materials that
are engaging, easy to use, and meet curriculum needs, marketers become a
positive resource. Teachers welcome lesson plans that motivate their students
with interesting, topical materials that break the monotony of textbook-based
learning.
Following the completion of each program, YMI conducts a follow-up survey and
presents the results in a formal report. Feedback from teachers via phone calls,
e-mails, and teacher reply cards also helps us track the success of every
program that we do.
8. through continuous research
and teacher interaction
Here are just a few of the teacher comments
that YMI receives every day:
“Very concise and logically presented. Easy to use in
class and they keep my students engaged.” —S.S.,
Howland Middle School, Warren, OH
“I like the reproducible master format plus a poster for the
classroom that can remain up beyond that particular
unit.”—J.J., Templeton Middle School, Sussex, WI
“We love your programs and pass them on as we see
them.”—S.A.K., Holy Cross High School, S. Portland, ME
“We had a ball! The children LOVED it!!!” —C.L.,
Quality Care Community Daycare, Conover, NC
9. through continuous research and teacher interaction
“Great source of important issues for pre-teens that is not
covered well in our books.”—A.M., Deer Lakes Middle School,
Natrona Heights, PA
“I really appreciate the materials I receive. They are hands-on
activities the students enjoy.”—T.D., Reynolds Elementary
School, Reynolds, IN
“We appreciate receiving new resources for the classrooms.
The teachers are encouraged to introduce all new materials
in the classrooms as soon as possible.”—G.B., Tower Academy, San Jose, CA
“Using multi-intelligent activities like this reaches so many more students! I will show the movie, use the
photomontage to show various moods, interpretations, etc.”—P.K., West Riverside Elementary School,
Jacksonville, FL
“Mainstreams important issues and engages creative and critical thinking.”—K.R., SUNY College-Oswego,
Oswego, NY
10. through continuous research
and teacher interaction
“As always, YMI has the BEST materials. It is so
awesome when my students can use ‘real world
stuff’ as opposed to information in a text book. I
am always looking for things to use in my room,
as I am sure a lot of teachers are. YMI makes it
so easy. The interest level in students is so high
because the material is what they are excited
about.
Again, I LOVE YMI!!!!! The activities are so
awesome. My students get excited when they see
the packages delivered to our room. What more
could you ask for? Students excited about
learning!!!” —B.W., Reading Hilltop Elementary
School, Reading, OH
11. makes the difference
YMI is the only in-school marketing company that is owned and directed
by award-winning former educators.
Roberta Nusim, founder, publisher and former teacher – In 1978, Roberta Nusim
launched the first company devoted to offering professionally prepared, corporate-
sponsored, classroom materials. In 1979, she created the first major educational
program for a film company (Columbia Pictures' Academy Award-winning film
Kramer vs. Kramer.) She has supervised the creation of more than 2,000 in-
school programs for the entertainment, toy, health and beauty, retail, fashion, fast
food, and others industries. Her programs have repeatedly reached every school
in the United States and Canada. The format and delivery of these programs
remains the prototype for today’s successful in-school marketing and public
relations programs.
Dr. Dominic Kinsley, SVP Creative Development, is a former member of the
English Department faculty at Yale University, where he graduated summa cum
laude, Phi Beta Kappa, and received his Ph.D. degree. Following his time at Yale,
Dr. Kinsley joined Roberta Nusim to begin a career in educational program
development. Over the years he has received many awards for his work in
12. makes the difference
educational outreach, including an EdPress Distinguished Achievement Award as author
of a study guide for the Steven Spielberg film, Schindler’s List; a Mercury Gold Award as
scriptwriter for the Ford Motor Company child passenger safety video, “Safety for All
Sizes,” which featured Will Smith and Jada Pinkett Smith; and an Award of Excellence
from Technology & Learning Magazine as lead developer of the FOCUS Reading and
Language Program, published by PLATO Learning Inc. In addition, “New Perspectives
on THE WEST,” the website he created for the Ken Burns PBS documentary series The
West was selected by the National Endowment for the Humanities as one of the top fifty
humanities sites on the Internet.
Donald J. Lay, SVP Sales and Marketing, has more than thirty years business
management experience and a strong track record in marketing and advertising. His
strengths in new business development and strategic planning are rooted in his
experience as President for many years at Primemedia Inc., a KKR company. Over
recent years, he has helped make educational outreach a key element in reaching
corporate objectives such as new product introduction, brand building, sales promotion,
and driving store traffic for companies and associations such as Hasbro, Chiquita
Brands, Castrol, Subaru, the Rubber Manufacturers Association, Activision, and
Twentieth Century Fox.
13. makes the difference
13
YMI’s team has created over 2,000 in-school programs.
In the past 10 years, YMI programs have reached tens of millions of students
from preschool through college.
All YMI programs are reviewed by our skilled and experienced
Teacher Advisory Board.
Every member of YMI’s creative team understands the education environment,
curriculum development, and classroom needs. We routinely bring in field
specialists to consult on special-topic programs.
14. makes the difference
14
YMI has created winning programs for leading companies including:
15. makes the difference
15
Here’s what just some of our clients say about us:
“YMI blows away its competitors. Their educators customize their
lesson plans to assure a high quality and credible learning
experience for the students, while subtly presenting my brands in
a completely professional way. This is the strongest in-school
program I have worked with in 15 years of marketing to kids.”
—Bill Nielsen, Director – US Subsidiary, Xbox
“Thanks to Young Minds Inspired, PLAYERS INC and its
partner the NFL were able to take a key initiative to the next
level. The team at YMI is incredibly talented. Had it not been for
their expertise in the field of “in-school” marketing, we would
have never met our goal of promoting trading cards to the youth
marketplace.”
—Josh Goodstadt, Assistant Vice President, Trading Cards &
Collectibles, PLAYERS INC/NFL Players Association
16. makes the difference
16
Here’s what just some of our clients say about us:
“YMI has been a tremendous
partner and truly understands
“Motivating kids to lead active lifestyles,
the sensibility behind our
both mentally and physically, continues to
brands. Their attention to
be a key initiative for Kids' WB! YMI is a
detail and knowledge within
valuable partner with great educational
the educational system
expertise in developing innovative
allows us to have the comfort
programs using our characters to inspire
level needed to conduct
both students and teachers.”
programs that convey the
—Michelle Spinale, Director- Integrated appropriate amount of
Mktg, Kids' WB! branding combined with
equal parts curriculum, all
served up in a way that is
fun, exciting and
educational.”
—Dennis Adamovich, SVP
Marketing, Cartoon Network
17. makes the difference
17
Here’s what just some of our clients say about us:
“We have worked with the YMI team on
“YMI brought its expertise and
5 major international guides over the
extraordinary access to
last 5 years, and I can safely, no,
educators in developing an
emphatically say that not only are their
outstanding curriculum
products the highest quality in art,
program for Care Bears. We
concept, and usability, but their
have received resounding
approach, work ethic and dedication are
support from hundreds of
unparalleled.”
teachers for Care Bears'
'You're Never Too Young To —Mark Katz, President, nWave
Care', a package designed to Pictures Distribution
teach preschoolers about the
importance of kindness, good
citizenship and participation in
making your community a
better place.”
—Debra Joester, President,
The Joester Loria Group
18. makes the difference
18
Here’s what just some of our clients say about us:
“We have developed
“The YMI Program helped us reach
educational guides for many
kindergarten children and teachers,
of our past releases and found
where sparking creativity is key to the
YMI to be an excellent way to
learning and development process.
reach a targeted audience in a
The program also generated activity
way that is beneficial both to
ideas from teachers who use Play-Doh
us, in creating awareness for
branded products in the school
our product, and to educators,
curriculum. The Play-Doh Bringing
in providing a unique asset
Imagination to Creation kit helped us
they can use with their
reach core users of Play-Doh branded
students/athletes. YMI has
toys.”
years of experience in
—E.J. Minor, Director of Marketing,
developing these educational
Hasbro Toys
guides and is highly respected
among educators.”
—Paul Augustine, Marketing
Manager, Home Video, BBC
Video
19. makes the difference
19
Here’s what just some of our clients say about us:
“YMI has done a great job from start to finish remaining
consistent with the Age of Empires III brand ID, while at the same
time communicating our key messaging. The entire team is more
than pleased with the way the game’s content has been
incorporated into the educator’s guide. YMI’s team has created a
piece that is both fun and exciting while at the same time,
historically relevant.”
—Steve Beinner, Product Manager, Microsoft Games –
US Marketing
“YMI has one of the most enthusiastic, dedicated teams—the
heart and effort they put into a project is unparalleled and
directly visible in the final product.”
—Jack Pan, Executive Director, Marketing Services, Buena
Vista Pictures Marketing
20. inspire everything we do
Case study #2: The OC
Case study #1: NFL Trading Cards
AUDIENCE: AUDIENCE: High
Elementary school
school students
CLIENT GOAL:
CLIENT GOAL: Maintain
Support trading- momentum of
cards licensees new show during
2-month hiatus
YMI PROGRAM: Enclosed trading
YMI PROGRAM: Used show plots
cards for every student in class to learn
and characters in activities
math, geography, and language arts.
highlighting peer pressure and other
Students were encouraged to trade the
teen issues for use in health class.
cards with one another, talk about their
favorite players, and even create Communicated show storylines
personal trading cards using members leading up to cliffhanger ending and
of their family. At the request of the NFL included callouts to facilitate new
Players Association, YMI created a viewership.
regional overlay for the Super Bowl host
city involving a special essay contest.
21. inspire everything we do
#3: Care Bears #4: Clearasil #5: Kinsey
AUDIENCE:
AUDIENCE: AUDIENCE:
College
Preschool Middle/junior
high school CLIENT
CLIENT
GOAL: Drive
GOAL: CLIENT
box office for
Introduce GOAL:
a limited-
brand to Promote its
release film
a new line of
generation of kids and their reliant on word-of-mouth
skin-care products
parents YMI PROGRAM: Created
YMI PROGRAM: Wove
a program—including a
product information into a
YMI PROGRAM: Taught kids
PowerPoint presentation—
comprehensive program
the importance of caring,
highlighting the historical
addressing basic hygiene,
along with counting and color
and cultural impact of
skin care, and self-esteem
recognition skills. Included a
Kinsey’s work, promoting
issues commonly
take-home sheet to parents.
the upcoming film. The
associated with puberty.
The program also highlighted
program was distributed
Care Bears’ brand initiative,
specifically to human
“National Care Week.”
sexuality and sociology
professors.
22. Components of a YMI Teaching Package
Each YMI program transforms our client’s message into the central focus
of engaging, motivational educational materials that are used over a
period of weeks or months to generate high student interest, interaction
Parent Take-Home Materials
and learning. A typical YMI curriculum kit includes the following:
Creatively brings the message home to
parents and other family members.
Teacher Reply Card
Gathers teacher insight and feedback including
how many students and teachers shared the
program.
Teacher’s Guide In-Class Activity Classroom
Masters Poster
Provides all the information
These reproducible A daily visual interactive
teachers need to introduce your
worksheets and handouts are classroom reminder that
product to students. It includes
distributed to every student in reinforces the message of
background information,
the class, actively engaging your program. Many
learning objectives, lesson
them through interactive posters are displayed
plans, discussion questions,
YMI Envelope
activities. throughout the entire
follow-up activities and
Holds all the materials and is designed to
school year.
resource lists.
capture the teacher’s attention.
23. A YMI curriculum kit can also include:
Multimedia or interactive online elements
Traffic builders
Coupons and promotions
Parent
Mini-magazines
take-home
CDs and e-CDs piece with
coupon
DVDs
Bookmarks
Sweepstakes and contests
Samples
Outreach efforts
And more!
YMI Mini-Magazines
24. YMI programs deliver results!
Our programs work. That’s why major clients come back to us time and again to
lead their in-school efforts.
Please Contact Us
NEW YORK HQ
75 Rockefeller Plaza – 27th floor
New York, NY 10019
Tel (212) 286-1000
Fax (212) 286-1006
www.youngmindsinspired.com
