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Prospective Financial Statements
2007 - 2011
« Dousoeur de Paris »

Prospective Financial Statement – Draft March 30, 2007
Index

Page

EXECUTIVE SUMMARY

2

KEY DATA

3

FORECASTED INCOME STATEMENTS FROM 2007 TO 2011

4

SUMMARY OF SIGNIFICANT ASSUMPTIONS

5

FORECASTED CASH FLOWS FROM 2007 TO 2011

8

MONTHLY FORECASTED CASH FLOWS FOR 2007

9

WORKING CAPITAL

10

FORECASTED BALANCE SHEETS FROM 2007 TO 2011

11

SIGNIFICANT ASSUMPTIONS OF THE BALANCE SHEETS

12

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

14

SWOT ANALYSIS

16

2 / 17
Prospective Financial Statements – Draft March 30, 2007
Executive Summary
This business plan, written after the analysis of documentation and information given by the founders is a guide for understanding the starting and managing of the new
business of Dousoeur de Paris LLC.
Dousoeur de Paris is formed to create exceptional new products for the New York City pastry market. Most of the prestigious American Companies are centered in the
financial State of New York City. New York exhibits high level of consummation. The average wages in Manhattan are $93,000 which are 3 times greater than the national
average of $30,413 (sources, North east Mid West Instit. 2001).
The New York City population consumes and spends a lot of their budget in the food sector. The business of French pastry Boutique in Manhattan is to bring and offer a
new wave in the American bakery and coffee shop industry. New York City is the perfect location to implement the business, to answer consumers’ needs and satisfaction,
with easy reach of its target market.
Dousoeur de Paris will develop an attractive interior design with exceptional new brand quality products of French origins; such as Opera, Paris-Brest, Cygne, Religious and
delicious chocolate. The Boutique will present excellent quality in terms of test presentation, service with very competitive pricing and products not produced yet by the
competition ( Ceci Cela, Balthazar, Fauchon etc.). Dousoeur de Paris will be based on Madison Avenue, a shop has been identified in a quality space.
The experience of the French pastry Chef Corine Fina with more than 11 year experience in the industry insures success for Dousoeur de Paris. Ms Fina will be the
Operations Director. The team will also include Romain Bugaje as the Executive Chef. M. Bugaje is very knowledgeable of the French Pastry tradition and has been
recommended by the 4 stars restaurant Movenpick Dream Castle hotel in Paris.
The evolution and growth of sales will be permanent because of the authenticity of the products and their high quality.
To attract new customers, Diane Cepeda, the President, will manage and direct special events for the business. She brings a significant cliental book based on her experience
as a stylist for Chanel for 3 years. Other important client connections will be part of this project with Orlando Cepeda as the Marketing Director who has more than 6 year
experience working for Trump Management.
The evolution of the net income over the 5 next years reveals the controlling of costs, the restriction of the number of employees, the use of outsourcing, specially for special
events (freelance). The profitability is achieved thanks to a gross margin rate of 76% which represents a quote between 3 and 5 points, basically used in pastry business.
The first capitalization enables the Company to insure the reimbursement of the financial debt. And the structure of the working capital provides cash flows from operating
activities.
The Tax and Payroll analysis does not reveal particular risk, except that each founder of the Company is a key man for the success of the business.
The Business Plan shows ambitions of Dousoeur de Paris to become a key actor of New York Pastry business by the professionalism and skills of the team. Margin rates and
costs structure seem relevant and enable to increase the profitability.

3 / 17
Prospective Financial Statements – Draft March 30, 2007
Key Data of Dousoeur de Paris, LLC
Name : Dousoeur de Paris, LLC

- Presentation

Subsidiary : None

Dousoeur de Paris is a Limited Liability Company, formed to create
exceptional new pastry products distributed within a luxury
boutique on Madison Avenue and for special events for the
business.

Address: Madison Avenue
Number of Employee : 9 as of December 31, 2007
Activity : Pastry

The business in Manhattan is to bring a new wave in the American
bakery. The New York City population consumes and spends a lot
of money in the food sector.

Year end : December 31

Dousoeur de Paris will develop an attractive interior design, with
limited cost, and 9 employees.

Key Figures 2007-2011
2008

2009

Net Ordinary Income
Net Other Income(Expense)
Net Income

500,000
59,917
-24,192
35,725

800,000
35,960
-16,319
19,641

920,000
51,693
-19,956
31,738

Net Equity
Financial Debt
Cash Flow

135,725
169,444
136,617

155,366
136,111
140,796

187,104
102,778
159,629

193,033
69,444
18,043

243,799
36,111
79,176

5

9

11

14

17

in $
Sales

Number of Employees

2010

The 11-year experience of the French chef, Corine Fina insures
excellent quality.

2007

2011

1,242,000 1,490,400
12,904
77,617
-6,975
-26,851
5,930
50,766

To attract customers, Diane Cepeda will manage special events for
the business by using her significant cliental book based on her
experience as a stylist for Chanel.

- Forecasted Cash Flows Statement
in K$
Cash Flow from Operating Activities

2007

2008

2009

2010

2011

57,172

38,512

53,166

51,748

95,466

Cash Flow from Investing Activities

-190,000

-1,000

-1,000

-160,000

-1,000

Cash Flow from Financing Activities

269,444

-33,333

-33,333

-33,333

-33,333

Cash at end of the year

136,617

140,796

159,629

18,043

79,176

4 / 17
Prospective Financial Statements – Draft March 30, 2007
Summary - Forecasted Income Statements
Forecasted Income Statement
in $
Sales
Cost of Sales
Gross Margin
Payroll and Payroll Taxes
Other General & Administrative Expenses
Net Ordinary Income
Net Other Income (Expense)
Net Income

2007

%
Sales

500,000 100%
120,000 24%
380,000 76%
137,140 27%
320,083 64%
59,917 12%
-24,192 -5%
35,725
7%

2008

%
Sales

800,000 160%
192,000 38%
608,000 122%
363,298 73%
572,040 114%
35,960
7%
-16,319 -3%
19,641
4%

2009

%
Sales

2010

%
Sales

2011

920,000 184% 1,242,000 248% 1,490,400
220,800 44% 298,080 60% 357,696
699,200 140% 943,920 189% 1,132,704
429,841 86% 537,351 107% 643,363
647,507 130% 931,016 186% 1,055,087
51,693 10%
12,904
3%
77,617
-19,956 -4%
-6,975 -1%
-26,851
31,738
6%
5,930
1%
50,766

%
Sales
298%
72%
227%
129%
211%
16%
-5%
10%

Evolution of Net Income

Net Income in
K$

Sales in K$

350
150
-50

2007

2008

Net Income

2009

2010

Gross Margin

2011

1,600
1,400
1,200
1,000
800
600
400
200
0
-200

Sales

Evolution of figures
The net ordinary income amounts to $59,917 in 2007 to reach $77,617 in 2011. The net income increases from $35,725 in 2007 to $50,766
in 2011. These increase over the 5 next years from 2007 to 2011 is mainly due to the gathering of the following items:


An increase of sales from $500,000 in 2007 to $1,490,400 in 2011 for retail sales but also for special events,



A limited and variable costs structure that enables to adjust costs to the level of activity,



Hypothesis of a stable gross margin rate to 76%,



Net other expense mainly consists in interest expense and income taxes. The cost of the financial debt decreases from $8,530 in 2007 to
$3,009 in 2011. Income taxes increase from $15,662 in 2007 to $23,842 in 2011 in accordance with the net income before taxes.

See the accountant’s report, significant assumptions, and notes to financial statements
5 / 17
Prospective Financial Statements – Draft March 30, 2007
Summary of Significant Assumptions
Sales
Sales forecast have been computed by the management of Dousoeur de Paris.
The Boutique will propose products and services in a range of French tradition.
The Company will also provide specialties for special events (weddings etc.).
Sales amount to $500,000 in 2007, $800,000 in 2008, $920,000 in 2009, and increase to $1,242,000 in 2010 and $1,490,400 in 2011
with the start of the second Boutique.

Gross Margin
Management of Dousoeur de Paris has assessed for 2007 to 2011 a gross margin rate of 76% basically used in the Pastry business.
The gross margin enables to offer competitive prices and increase the profitability.
It is indexed at 76% of the sales over the five years of the Business Plan, and amount to $380,000 in 2007, $608,000 in 2008,
$699,200 in 2009, $943920 in 2010 and $1,132,704 in 2011.

Breakeven Point

2007

2008

2009

Total General & Administrative Expenses

500,000
76%
320,083

800,000
76%
572,040

920,000 1,242,000 1,490,400
76%
76%
76%
647,507 931,016 1,055,087

Breakeven Point

421,162

752,684

851,983 1,225,021 1,388,272

in $
Sales
Gross Margin

2010

2011

The breakeven point is the point at which cost and income are equal and there is neither profit nor loss. It amounts to $421,162 in
2007. It shows that the sales forecast are consistent with the level of costs.
The sales increase over the 3 first years to reach profitability.
6 / 17
Prospective Financial Statements – Draft March 30, 2007
Summary of Significant Assumptions
Wages
The wages of the founders have been minimized for the first year and will be adjusted after one year in accordance with the
profitability.
In addition to the founders, Dousoeur de Paris plans on achieving 3 employees in 2007, 7 employees in 2008 and 15 employees in
2011. The increase of employees in 2010 is mainly explained by the start of the second Boutique.
Wages are displayed in the schedule beside:

2007
116,221
20,920
5

in $
Wages
Payroll Taxes

Number of Employees

2008
307,880
55,418
9

2009
364,272
65,569
11

2010
455,382
81,969
14

2011
545,223
98,140
17

General and Administrative Expenses
2007

in $

%
Sales

2008

%
Sales

2009

%
Sales

2010

%
Sales

2011

%
Sales

Salaries
Payroll Taxes & Benefits
Total Wages and Payroll Taxes

116,221
20,920
137,140

23%
4%
27%

307,880
55,418
363,298

38%
7%
45%

364,272
65,569
429,841

40%
7%
47%

455,382
81,969
537,351

37%
7%
43%

545,223
98,140
643,363

37%
7%
43%

Advertising & Sales Expenses
Rent
Utilities
Other Taxes
Telephone & Postage
Professional Services
Insurance
Repair & Maintenance
Travel & Entertainment
Office Supplies
Dues & Subscriptions
Temporary Personnel
Miscellaneous
Bank & Credit Card Fees
Depreciation
Total General & Administrative Expenses

5,000
120,000
7,200
240
7,142
3,750
2,500
2,400
12,000
1,500
1,000
2,500
1,100
1,100
15510
182,942

1%
24%
1%
0%
1%
1%
1%
0%
2%
0%
0%
1%
0%
0%
3%
37%

8,000
120,000
7,200
240
9,600
6,000
4,000
2,400
20,000
2,400
800
4,000
1,760
1,600
20,742
208,742

1%
15%
1%
0%
1%
1%
1%
0%
3%
0%
0%
1%
0%
0%
3%
26%

9,200
120,000
7,200
240
11,040
6,900
4,600
2,400
23,000
2,760
920
4,600
2,024
1,840
20,942
217,666

1%
13%
1%
0%
1%
1%
1%
0%
3%
0%
0%
1%
0%
0%
2%
24%

12,420
240,000
14,400
480
14,904
9,315
6,210
4,800
31,050
3,726
1,242
6,210
2,732
2,484
43,692
393,665

1%
19%
1%
0%
1%
1%
1%
0%
3%
0%
0%
1%
0%
0%
4%
32%

14,904
240,000
14,400
480
17,885
11,178
7,452
4,800
37,260
4,471
1,490
7,452
3,279
2,981
43,692
411,724

1%
16%
1%
0%
1%
1%
1%
0%
3%
0%
0%
1%
0%
0%
3%
28%

sales

500,000 100%

800,000 100%

920,000 100% 1,242,000 100% 1,490,400 100%

7 / 17
Prospective Financial Statements – Draft March 30, 2007
Summary of Significant Assumptions
General and Administrative Expenses (continued)
Costs are minimized and represent between 25% and 30% of sales over the next five years. They are consistent with the evolution
of sales.
The main expense concern the rent of the Boutique on Madison Avenue, for $10,000 per month.
Utilities are budgeted in correlation with the rental.
Advertising and entertainment costs will include :
Direct mailing in the form of personal letters and invitation,
Publication in fashion magazines, news papers and other,
Special events,
Customized Website to provide additional means of communication.
Depreciation is computed over the useful life of machines (5 years) and the useful life of lease improvement (8 years).

Interest Expense
The business is financed by personal funds and financial debt. The financial debt is estimated to $200,000 and is supposed to bear
interest at around 5% and is reimbursed over 72 months.

Corporate Taxes
Income taxes are computed with current rates. Dousoeur de Paris will pay taxes in New York State and New York City due to his
location.

Net Income
The net income amounts to $35,725 en 2007, and decreases slightly in 2008 to $19,641 due to the adjustment of the salary of the
founders. It amounts to $31,738 in 2009, then decreases again in 2010 to $5,930 due to the opening of the new Boutique. The
profitability increases again in 2011 to $50,766.
8 / 17
Prospective Financial Statements – Draft March 30, 2007
Forecasted Cash Flows from 2007 to 2011
The evolution of forecasted cash flows from 2007 to 2011 are as follows:
in K$

2007

2008

2009

2010

2011

Net Income reconciled with Cash Flows

51,235

40,383

52,679

49,621

94,458

Increase (decrease) in Assets
Cash Flows from Operating Activities

-5,937
57,172

1,870
38,512

-487
53,166

-2,127
51,748

-1,008
95,466

Proceeds of Fixed Assets
Disposals of Fixed Assets
Cash Flows from Investing Activities

190,000
0
-190,000

1,000
0
-1000

1,000
0
-1000

160,000
0
-160000

1,000
0
-1000

Issuance of Common Stock
Proceeds from Debts
Repayment of Debts
Dividends
Cash Flows from Financing Activities

100,000
200,000
-30,556
0
269,444

-33,333
0
-33,333

-33,333
0
-33,333

-33,333
0
-33,333

-33,333
0
-33,333

Net Increase in Cash

136,617

4,179

18,833

-141,585

61,133

Cash at beginning of the year
Cash at end of the year

0
136,617

136,617
140,796

140,796
159,629

159,629
18,043

18,043
79,176

Evolution of Cash Flows from 2007 to 2011
in K$
350
250
150
50
-50
-150
-250

2007

2008

Financial Debt

2009

2010

2011

Cash at end of the year

The evolution of cash flows over the 5 next years presented in the schedule above takes into account the hypothesis of a financial debt of
$200,000 refundable over 72 months serving an interest around 5%. Over the period from 2007 to 2011, Dousoeur de Paris presents a
financial debt of $169,444 in 2007 and shows a net cash of $46,622 in 2011 after the start of a new Boutique in 2010 wholly financed
internally. The main features of the evolution are as follows:
Personal funds of the founders amounts to $100,000 in 2007,
Profitability enables to pay off the debt and decrease the financial debt to $36,111 in 2011,
Limited costs structure with controlled investments.

9 / 17
Prospective Financial Statements – Draft March 30, 2007
Forecasted Cash Flows Statement for 2007
Forecasted Cash Flow Statement for 2007 “ before financial debt”
in $
Sales
Gross Margin
Salaries and Payroll Taxes
Advertising & Sales Expenses
Rent
Utilities
Other Taxes
Telephone & Postage
Professional Services
Insurance
Repair & Maintenance
Travel & Entertainment
Office Supplies
Dues & Subscriptions
Temporary Personnel
Miscellaneous
Bank & Credit Card Fees
General and Administrative expenses
Corporate Tax and State Taxes
Interest expense
Cash Flow from Operating Activities
Proceeds of Fixed Assets
Deposit
Disposals of Fixed Assets
Cash Flow from Investing Activities
Issuance of Common Stock
Proceeds from Debts
Repayment of Debts
Dividends
Cash Flow from Financing Activities
Working Capital
Cash at beginning of the year
Cash at end of the year

1

2

3

4

5

6

7

8

9

10

11

12

0
0

0
0

25,000
19,000

25,000
19,000

35,000
26,600

45,000
34,200

45,000
34,200

45,000
34,200

60,000
45,600

60,000
45,600

60,000
45,600

100,000
76,000

9,933

9,933

9,933

9,933

9,933

10,000
600

10,000
600

10,000
600

14,419
800
10,000
600

300

300

420

10,000
600
60
540

540

540

14,419
800
10,000
600
60
720

14,419
800
10,000
600

842
1,750
1,250
200
1,000
840
340
0
100
100
17,022

10,000
600
60
300

9,933
800
10,000
600

9,933

10,000
600

9,933
800
10,000
600

720

720

14,419
1,000
10,000
600
60
1,200
2,000

200
1,000
60
60
0
90
0
12,310

200
1,000
60
60
0
90
50
12,420

200
1,000
60
60
0
90
70
13,300

200
1,000
60
60
0
90
90
12,640

200
1,000
60
60
625
90
120
14,275

0
3,367

0
10,377

0
11,627

200
1,000
60
60
625
90
120
14,335
4,565
0
12,280

200
1,000
60
60
625
90
120
14,275

0
-3,353
30000

200
1,000
60
60
0
90
90
12,700
4,565
0
7,002

1,250
200
1,000
60
60
0
90
90
13,890

0
-22,243

200
1,000
60
60
0
90
50
13,160
4,565
0
-8,658

0
16,906

0
16,906

200
1,000
60
60
625
100
200
17,105
4,565
0
39,910

0

-30000

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

100000

0

0

0

0

0

0

0

0

0

0

0
-86,955

-86,955
-109,198

-109,198
-142,551

-142,551
-151,209

-151,209
-147,842

-147,842
-140,841

-140,841
-130,464

-130,464
-118,837

-118,837
-106,556

-106,556
-89,650

-89,650
-72,745

0
5,937
-72,745
-26,897

-26,955
100000
60000
-160000
100000
0

The monthly cash flows statement for 2007 before financing indicates the level of funds needed to start the activity and finance the
investment. The cash flows decreases to the maximum of $151,209 after four months of activity and increases with the growth of sales.
The average amount of the financial debt is between $150,000 and $200,000.
10 / 17
Prospective Financial Statements – Draft March 30, 2007
Working Capital
The evolution of working capital from 2007 to 2011 are as follows:
in $
Inventory
Accounts receivable
Other Current Assets
Current Assets
Accounts Payable
Payroll Accounts
Accrued Expenses
Accrued Taxes
Current Liabilities
Working Capital

2007
6,000
0
1,566
7,566
6,667
0
5,270
1,566
13,503
-5,937

2008
9,600
0
861
10,461
8,000
0
5,667
861
14,528
-4,067

2009
11,040
0
1,391
12,431
9,200
0
6,394
1,391
16,985
-4,554

2010
14,904
0
260
15,164
12,420
0
9,164
260
21,844
-6,680

2011
17,885
0
2,384
20,269
14,904
0
10,669
2,384
27,957
-7,689

Evolution of Working Capitol from 2007 to 2011
in K$
10
0
-10
-20
-30
-40
-50
-60

2007

2008

2009

2010

2011

Working Capital

The working capital is negative over the 5 next years in accordance with the retail activity and the low level of inventories. The level of
inventory increases from $6000 in 2007 to $17,885 in 2011 in compliance with the level of activity. The maximum of accounts payable
amounts to $14,904 in 2011.
The evolution of working capital is assessed with the following assumptions:
Over the 5 next years, the inventories consist mainly of raw material for the pastry. The rotation is estimated to 18 days of
purchases considering the expiration date of these products,
The payment terms for the receivables are estimated to 0 due to the activity of retail,
The payment terms for suppliers of raw materials are estimated at the minimum (15 days) considering the quick rotation of the
products. The general and administrative expenses are supposed to be paid at 30 days except the rental that is due on the
beginning of the month.
Accrued taxes mainly consist in a 10% balance of the estimated income taxes usually paid with the extension in March of the next
year.
11 / 17
Prospective Financial Statements – Draft March 30, 2007
Forecasted Balance Sheets
Assets (in $)
Current assets
Cash & cash equivalents
Accounts receivable
Inventories, net of allowance
Other current assets
Total current assets
Property, equipment and software net of
accumulated depreciation & amortization
Long-term and other assets
Intangible, net of accumulated amortization
Security deposits
Total long-term and other assets
Total assets
Liabilities (in $)
Current liabilities
Accounts payable
Accrued expenses
Payroll and related accruals
Income tax payable
Other current liabilities
Total current liabilities
Long-term liabilities
Notes payable
Total liabilities
Commitments and contingencies
Stockholder's equity
Common stock, 1$ par value, 1,000 shares authorized
issued and outstanding
Accumulated benefit
Total stockholder's equity
Total liabilities and stockholder's equity

2007

2008

2009

2010

2011

Var 07/08 Var 08/09 Var 09/10 Var 10/11

136,617
0
6,000
1,566
144,183

140,796
0
9,600
861
151,257

159,629
0
11,040
1,391
172,060

18,043
0
14,904
260
33,207

79,176
0
17,885
2,384
99,445

4,179
0
3,600
-705
7,074

18,833
0
1,440
530
20,803

-141,585
0
3,864
-1,131
-138,853

61,133
0
2,981
2,124
66,238

109,906

90,581

71,056

127,781

85,506

-19,325

-19,525

56,725

-42,275

4,583
60,000
64,583
318,673

4,167
60,000
64,167
306,005

3,750
60,000
63,750
306,866

3,333
120,000
123,333
284,322

2,917
120,000
122,917
307,868

-417
0
-417
-12,668

-417
0
-417
862

-417
60,000
59,583
-22,544

-417
0
-417
23,546

2007

2008

2009

2010

2011

Var 07/08 Var 08/09 Var 09/10 Var 10/11

6,667
5,270
0
1,566
0
13,503

8,000
5,667
0
861
0
14,528

9,200
6,394
0
1,391
0
16,985

12,420
9,164
0
260
0
21,844

14,904
10,669
0
2,384
0
27,957

1,333
396
0
-705
0
1,025

1,200
727
0
530
0
2,457

3,220
2,771
0
-1,131
0
4,859

2,484
1,505
0
2,124
0
6,113

169,444
169,444

136,111
136,111

102,778
102,778

69,444
69,444

36,111
36,111

-33,333
-33,333

-33,333
-33,333

-33,333
-33,333

-33,333
-33,333

100,000
35,725
135,725
318,673

100,000
55,366
155,366
306,005

100,000
87,104
187,104
306,866

100,000
93,033
193,033
284,322

100,000
143,799
243,799
307,868

0
19,641
19,641
-12,668

0
31,738
31,738
862

0
5,930
5,930
-22,544

0
50,766
50,766
23,546

12 / 17
Prospective Financial Statements – Draft March 30, 2007
Significant assumptions of forecasted Balance sheets
Cash & cash equivalents: Awareness of cash flows at the beginning and the net increase in cash provided during the year to obtain the
cash at the end of the year.
Working Capital: The balances of current assets and current liabilities are computed in correlation with the number of days of sales or
purchases established. The payment terms and rotation for the period from 2007 to 2011 are supposed to be stable:
Inventories: 17 days of purchases,
Accounts receivables: payment terms are reduced to 0 day of sales due to the activity of retail sales,
Other receivables are estimated at the minimum,
Accounts payable: 15 days of purchases for the suppliers of raw materials and 30 days for general and administrative expenses
except for the rent that is supposed to be paid in advance,
Accrued income taxes are estimated to 10% of the annual estimated income taxes.
Fixed assets: There are 2 phases for the investment.
The first phase correspond to the start of the activity in 2007. The main investments consist in:
Machines for the pastry. The amount is estimated to $60,000 and is depreciated on 5 years.
Leasehold improvement for the Boutique on Madison Avenue estimated to $65,000. The depreciation is computed over 8 years.
The second phase occurred in 2010 with the opening of the second Boutique. The investments are as follows:
Machines for the pastry. The amount is estimated to $50,000 and is depreciated on 5 years.
Leasehold improvement for the second Boutique $50,000 and depreciated on 8 years.

13 / 17
Prospective Financial Statements – Draft March 30, 2007
Significant assumptions of forecasted Balance sheets
Schedule of fixed assets and organization costs:

Gross value (in $)
Organization costs
Property, equipement & softwares
Total Fixed Assets & organization costs

2007

+

5,000
125,000
130,000

0
1,000
1,000

2007

+

-

2008
5,000
126,000
131,000

0
1,000
1,000

2008

0
0
0

+

+

-

2009
0
0
0

+

-

5,000
0
127,000 100,000
132,000 100,000

2010
5,000
227,000
232,000

0
1,000
1,000

2010

0
0
0

+

+

-

2011
0
0
0

5,000
228,000
233,000

Depreciation & Amortization

Depreciation & Amortization (in $)
Organization costs
Property, equipement & softwares
Accumulated depreciation

417
15,094
15,510

-

417
20,325
20,742

0
0
0

833
35,419
36,252

-

417
20,525
20,942

2009
0
0
0

1,250
55,944
57,194

+

-

417
43,275
43,692

0
0
0

1,667
99,219
100,885

-

417
43,275
43,692

2011
0
0
0

2,083
142,494
144,577

Net Value

Net Value (in $)
Organization costs
Property, equipement & softwares
Fixed Assets & organization costs, net

2007

+

4,583
-417
109,906 -19,325
114,490 -19,742

-

2008
0
0
0

+

4,167
-417
90,581 -19,525
94,748 -19,942

-

2009
0
0
0

3,750
71,056
74,806

+
-417
56,725
56,308

-

2010
0
0
0

+

3,333
-417
127,781 -42,275
131,115 -42,692

-

2011
0
0
0

2,917
85,506
88,423

14 / 17
Prospective Financial Statements – Draft March 30, 2007
Summary of Significant Accounting Policies
The forecasted financial statements of Dousoeur de Paris are established in accordance with Statements of Standards for Accounting and
Review Services issued by the American Institute of Certified Public Accountants.
Organization
Dousoeur de Paris, LLC is a US company incorporated in New York State on January 2007.
Cash and Cash equivalents
For the purposes of the statements of cash flows, the Company considers all short term debt securities purchased with a maturity
of three months or less to be cash equivalent.
Dousoeur de Paris, LLC is a US company incorporated in New York State on January 2007.
Revenue Recognition
Revenues are recognized when earned, which is upon the transfer of the merchandise to the purchaser.
Allowance for doubtful accounts
The allowance for doubtful accounts is based on management's evaluation of the adequacy of the allowance for possible
unrecoverable accounts receivable.
Receivables past due more than 90 days are considered delinquent by group policy.
Inventory
Inventory is stated using a weighted average method determined by using the first-in, first-out method.
Furniture, Fixtures and Equipment
All furniture, fixtures and equipment are carried at cost and are depreciated over the useful life of the related asset using the
straight-line method. Leasehold improvements are amortized over the term of the lease or the life of the asset, whichever is
shorter.

15 / 17
Prospective Financial Statements – Draft March 30, 2007
Summary of Significant Accounting Policies
Deferred Income Taxes
The deferred tax asset and liability are comprised of federal and state income taxes relating to differences between the tax basis of
assets and liabilities and their financial statement amounts. These differences relate to depreciation methods, inventory, estimated
doubtful accounts and other accruals.
Estimates
The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and
liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

16 / 17
Prospective Financial Statements – Draft March 30, 2007
Swot Analysis
Strengths - Activity

Weaknesses - Activity

The New York City population consumes and spends a lot of money
in the food sector.

The consummation changed and companies have to adapt the needs.

In the pastry market, the choices of products compared to the
French market is small.

The workforce has been reduced.

Few competitors offer such products on the New York market.

Risk of a concentration of the activity at Christmas.
Adaptation of the taste of the French pastry to the American trends

Strengths - Business

Weaknesses – Business

A capacity to develop an attractive interior design Boutique in
Manhattan.

Concentration of sales on pastry products.

A range of new quality products of French origins not produced yet
by the competitors.
The capacity to attract new customers for special events for the
business.

Weaknesses - Strategy

Strengths - Strategy
New brand politic with luxury image of French products.
The implementation in an easy access location with a lot of passing.

Necessity to adapt the products to the American way of life.

Excellent quality in terms of presentation with very competitive
pricing.

Seasonality of sales specially during Christmas.

Capacity of using existing relationship to build a larger network of
potential clients.

Requirement of a location with high rental.

Reactivity and opportunity to manage special events for the business.
Trend to outsource some services (transport, freelance).
17 / 17
Prospective Financial Statements – Draft March 30, 2007
Swot Analysis
Strengths - Management

Weaknesses - Management

Dynamism of the management to start a business.

Sensitiveness of sales to the relationship of the management.

The 11 year experience of the French pastry chef Corine Fina.

A capacity to established a new trend in the pastry market and adapt
the products to the needs of the customers.

Diane Cepeda brings a significant cliental book.
Orlando Cepeda has important client connections with 6 years
experience working for Trump management.
Limited costs structure to increase profitability of the Company.

Strengths - Financial

Weaknesses – Financial

Profitability over the 5 next years mainly due to:
The increase of the net ordinary income from $59,917 in 2007
to $77,617 in 2011,

The importance of the fixed cost of the rental and the deposit that
burden with the cash flows.

The increase of the net income by more than 40% between
2007 and 2011.
Limited financial debt due to the personal funds brought at the
beginning.

Threats

No risk on accounts receivable,
Low level of inventories

Management and direction functions are concentrated in Cepeda
family,
Capacity to answer to the needs of the market.

Opportunities
Limited costs structure enabling to achieve the breakeven point,
Capacity to attract customer for special events.

18 / 17
Prospective Financial Statements – Draft March 30, 2007

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Template financial plan new business

  • 1. Prospective Financial Statements 2007 - 2011 « Dousoeur de Paris » Prospective Financial Statement – Draft March 30, 2007
  • 2. Index Page EXECUTIVE SUMMARY 2 KEY DATA 3 FORECASTED INCOME STATEMENTS FROM 2007 TO 2011 4 SUMMARY OF SIGNIFICANT ASSUMPTIONS 5 FORECASTED CASH FLOWS FROM 2007 TO 2011 8 MONTHLY FORECASTED CASH FLOWS FOR 2007 9 WORKING CAPITAL 10 FORECASTED BALANCE SHEETS FROM 2007 TO 2011 11 SIGNIFICANT ASSUMPTIONS OF THE BALANCE SHEETS 12 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 14 SWOT ANALYSIS 16 2 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 3. Executive Summary This business plan, written after the analysis of documentation and information given by the founders is a guide for understanding the starting and managing of the new business of Dousoeur de Paris LLC. Dousoeur de Paris is formed to create exceptional new products for the New York City pastry market. Most of the prestigious American Companies are centered in the financial State of New York City. New York exhibits high level of consummation. The average wages in Manhattan are $93,000 which are 3 times greater than the national average of $30,413 (sources, North east Mid West Instit. 2001). The New York City population consumes and spends a lot of their budget in the food sector. The business of French pastry Boutique in Manhattan is to bring and offer a new wave in the American bakery and coffee shop industry. New York City is the perfect location to implement the business, to answer consumers’ needs and satisfaction, with easy reach of its target market. Dousoeur de Paris will develop an attractive interior design with exceptional new brand quality products of French origins; such as Opera, Paris-Brest, Cygne, Religious and delicious chocolate. The Boutique will present excellent quality in terms of test presentation, service with very competitive pricing and products not produced yet by the competition ( Ceci Cela, Balthazar, Fauchon etc.). Dousoeur de Paris will be based on Madison Avenue, a shop has been identified in a quality space. The experience of the French pastry Chef Corine Fina with more than 11 year experience in the industry insures success for Dousoeur de Paris. Ms Fina will be the Operations Director. The team will also include Romain Bugaje as the Executive Chef. M. Bugaje is very knowledgeable of the French Pastry tradition and has been recommended by the 4 stars restaurant Movenpick Dream Castle hotel in Paris. The evolution and growth of sales will be permanent because of the authenticity of the products and their high quality. To attract new customers, Diane Cepeda, the President, will manage and direct special events for the business. She brings a significant cliental book based on her experience as a stylist for Chanel for 3 years. Other important client connections will be part of this project with Orlando Cepeda as the Marketing Director who has more than 6 year experience working for Trump Management. The evolution of the net income over the 5 next years reveals the controlling of costs, the restriction of the number of employees, the use of outsourcing, specially for special events (freelance). The profitability is achieved thanks to a gross margin rate of 76% which represents a quote between 3 and 5 points, basically used in pastry business. The first capitalization enables the Company to insure the reimbursement of the financial debt. And the structure of the working capital provides cash flows from operating activities. The Tax and Payroll analysis does not reveal particular risk, except that each founder of the Company is a key man for the success of the business. The Business Plan shows ambitions of Dousoeur de Paris to become a key actor of New York Pastry business by the professionalism and skills of the team. Margin rates and costs structure seem relevant and enable to increase the profitability. 3 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 4. Key Data of Dousoeur de Paris, LLC Name : Dousoeur de Paris, LLC - Presentation Subsidiary : None Dousoeur de Paris is a Limited Liability Company, formed to create exceptional new pastry products distributed within a luxury boutique on Madison Avenue and for special events for the business. Address: Madison Avenue Number of Employee : 9 as of December 31, 2007 Activity : Pastry The business in Manhattan is to bring a new wave in the American bakery. The New York City population consumes and spends a lot of money in the food sector. Year end : December 31 Dousoeur de Paris will develop an attractive interior design, with limited cost, and 9 employees. Key Figures 2007-2011 2008 2009 Net Ordinary Income Net Other Income(Expense) Net Income 500,000 59,917 -24,192 35,725 800,000 35,960 -16,319 19,641 920,000 51,693 -19,956 31,738 Net Equity Financial Debt Cash Flow 135,725 169,444 136,617 155,366 136,111 140,796 187,104 102,778 159,629 193,033 69,444 18,043 243,799 36,111 79,176 5 9 11 14 17 in $ Sales Number of Employees 2010 The 11-year experience of the French chef, Corine Fina insures excellent quality. 2007 2011 1,242,000 1,490,400 12,904 77,617 -6,975 -26,851 5,930 50,766 To attract customers, Diane Cepeda will manage special events for the business by using her significant cliental book based on her experience as a stylist for Chanel. - Forecasted Cash Flows Statement in K$ Cash Flow from Operating Activities 2007 2008 2009 2010 2011 57,172 38,512 53,166 51,748 95,466 Cash Flow from Investing Activities -190,000 -1,000 -1,000 -160,000 -1,000 Cash Flow from Financing Activities 269,444 -33,333 -33,333 -33,333 -33,333 Cash at end of the year 136,617 140,796 159,629 18,043 79,176 4 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 5. Summary - Forecasted Income Statements Forecasted Income Statement in $ Sales Cost of Sales Gross Margin Payroll and Payroll Taxes Other General & Administrative Expenses Net Ordinary Income Net Other Income (Expense) Net Income 2007 % Sales 500,000 100% 120,000 24% 380,000 76% 137,140 27% 320,083 64% 59,917 12% -24,192 -5% 35,725 7% 2008 % Sales 800,000 160% 192,000 38% 608,000 122% 363,298 73% 572,040 114% 35,960 7% -16,319 -3% 19,641 4% 2009 % Sales 2010 % Sales 2011 920,000 184% 1,242,000 248% 1,490,400 220,800 44% 298,080 60% 357,696 699,200 140% 943,920 189% 1,132,704 429,841 86% 537,351 107% 643,363 647,507 130% 931,016 186% 1,055,087 51,693 10% 12,904 3% 77,617 -19,956 -4% -6,975 -1% -26,851 31,738 6% 5,930 1% 50,766 % Sales 298% 72% 227% 129% 211% 16% -5% 10% Evolution of Net Income Net Income in K$ Sales in K$ 350 150 -50 2007 2008 Net Income 2009 2010 Gross Margin 2011 1,600 1,400 1,200 1,000 800 600 400 200 0 -200 Sales Evolution of figures The net ordinary income amounts to $59,917 in 2007 to reach $77,617 in 2011. The net income increases from $35,725 in 2007 to $50,766 in 2011. These increase over the 5 next years from 2007 to 2011 is mainly due to the gathering of the following items:  An increase of sales from $500,000 in 2007 to $1,490,400 in 2011 for retail sales but also for special events,  A limited and variable costs structure that enables to adjust costs to the level of activity,  Hypothesis of a stable gross margin rate to 76%,  Net other expense mainly consists in interest expense and income taxes. The cost of the financial debt decreases from $8,530 in 2007 to $3,009 in 2011. Income taxes increase from $15,662 in 2007 to $23,842 in 2011 in accordance with the net income before taxes. See the accountant’s report, significant assumptions, and notes to financial statements 5 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 6. Summary of Significant Assumptions Sales Sales forecast have been computed by the management of Dousoeur de Paris. The Boutique will propose products and services in a range of French tradition. The Company will also provide specialties for special events (weddings etc.). Sales amount to $500,000 in 2007, $800,000 in 2008, $920,000 in 2009, and increase to $1,242,000 in 2010 and $1,490,400 in 2011 with the start of the second Boutique. Gross Margin Management of Dousoeur de Paris has assessed for 2007 to 2011 a gross margin rate of 76% basically used in the Pastry business. The gross margin enables to offer competitive prices and increase the profitability. It is indexed at 76% of the sales over the five years of the Business Plan, and amount to $380,000 in 2007, $608,000 in 2008, $699,200 in 2009, $943920 in 2010 and $1,132,704 in 2011. Breakeven Point 2007 2008 2009 Total General & Administrative Expenses 500,000 76% 320,083 800,000 76% 572,040 920,000 1,242,000 1,490,400 76% 76% 76% 647,507 931,016 1,055,087 Breakeven Point 421,162 752,684 851,983 1,225,021 1,388,272 in $ Sales Gross Margin 2010 2011 The breakeven point is the point at which cost and income are equal and there is neither profit nor loss. It amounts to $421,162 in 2007. It shows that the sales forecast are consistent with the level of costs. The sales increase over the 3 first years to reach profitability. 6 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 7. Summary of Significant Assumptions Wages The wages of the founders have been minimized for the first year and will be adjusted after one year in accordance with the profitability. In addition to the founders, Dousoeur de Paris plans on achieving 3 employees in 2007, 7 employees in 2008 and 15 employees in 2011. The increase of employees in 2010 is mainly explained by the start of the second Boutique. Wages are displayed in the schedule beside: 2007 116,221 20,920 5 in $ Wages Payroll Taxes Number of Employees 2008 307,880 55,418 9 2009 364,272 65,569 11 2010 455,382 81,969 14 2011 545,223 98,140 17 General and Administrative Expenses 2007 in $ % Sales 2008 % Sales 2009 % Sales 2010 % Sales 2011 % Sales Salaries Payroll Taxes & Benefits Total Wages and Payroll Taxes 116,221 20,920 137,140 23% 4% 27% 307,880 55,418 363,298 38% 7% 45% 364,272 65,569 429,841 40% 7% 47% 455,382 81,969 537,351 37% 7% 43% 545,223 98,140 643,363 37% 7% 43% Advertising & Sales Expenses Rent Utilities Other Taxes Telephone & Postage Professional Services Insurance Repair & Maintenance Travel & Entertainment Office Supplies Dues & Subscriptions Temporary Personnel Miscellaneous Bank & Credit Card Fees Depreciation Total General & Administrative Expenses 5,000 120,000 7,200 240 7,142 3,750 2,500 2,400 12,000 1,500 1,000 2,500 1,100 1,100 15510 182,942 1% 24% 1% 0% 1% 1% 1% 0% 2% 0% 0% 1% 0% 0% 3% 37% 8,000 120,000 7,200 240 9,600 6,000 4,000 2,400 20,000 2,400 800 4,000 1,760 1,600 20,742 208,742 1% 15% 1% 0% 1% 1% 1% 0% 3% 0% 0% 1% 0% 0% 3% 26% 9,200 120,000 7,200 240 11,040 6,900 4,600 2,400 23,000 2,760 920 4,600 2,024 1,840 20,942 217,666 1% 13% 1% 0% 1% 1% 1% 0% 3% 0% 0% 1% 0% 0% 2% 24% 12,420 240,000 14,400 480 14,904 9,315 6,210 4,800 31,050 3,726 1,242 6,210 2,732 2,484 43,692 393,665 1% 19% 1% 0% 1% 1% 1% 0% 3% 0% 0% 1% 0% 0% 4% 32% 14,904 240,000 14,400 480 17,885 11,178 7,452 4,800 37,260 4,471 1,490 7,452 3,279 2,981 43,692 411,724 1% 16% 1% 0% 1% 1% 1% 0% 3% 0% 0% 1% 0% 0% 3% 28% sales 500,000 100% 800,000 100% 920,000 100% 1,242,000 100% 1,490,400 100% 7 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 8. Summary of Significant Assumptions General and Administrative Expenses (continued) Costs are minimized and represent between 25% and 30% of sales over the next five years. They are consistent with the evolution of sales. The main expense concern the rent of the Boutique on Madison Avenue, for $10,000 per month. Utilities are budgeted in correlation with the rental. Advertising and entertainment costs will include : Direct mailing in the form of personal letters and invitation, Publication in fashion magazines, news papers and other, Special events, Customized Website to provide additional means of communication. Depreciation is computed over the useful life of machines (5 years) and the useful life of lease improvement (8 years). Interest Expense The business is financed by personal funds and financial debt. The financial debt is estimated to $200,000 and is supposed to bear interest at around 5% and is reimbursed over 72 months. Corporate Taxes Income taxes are computed with current rates. Dousoeur de Paris will pay taxes in New York State and New York City due to his location. Net Income The net income amounts to $35,725 en 2007, and decreases slightly in 2008 to $19,641 due to the adjustment of the salary of the founders. It amounts to $31,738 in 2009, then decreases again in 2010 to $5,930 due to the opening of the new Boutique. The profitability increases again in 2011 to $50,766. 8 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 9. Forecasted Cash Flows from 2007 to 2011 The evolution of forecasted cash flows from 2007 to 2011 are as follows: in K$ 2007 2008 2009 2010 2011 Net Income reconciled with Cash Flows 51,235 40,383 52,679 49,621 94,458 Increase (decrease) in Assets Cash Flows from Operating Activities -5,937 57,172 1,870 38,512 -487 53,166 -2,127 51,748 -1,008 95,466 Proceeds of Fixed Assets Disposals of Fixed Assets Cash Flows from Investing Activities 190,000 0 -190,000 1,000 0 -1000 1,000 0 -1000 160,000 0 -160000 1,000 0 -1000 Issuance of Common Stock Proceeds from Debts Repayment of Debts Dividends Cash Flows from Financing Activities 100,000 200,000 -30,556 0 269,444 -33,333 0 -33,333 -33,333 0 -33,333 -33,333 0 -33,333 -33,333 0 -33,333 Net Increase in Cash 136,617 4,179 18,833 -141,585 61,133 Cash at beginning of the year Cash at end of the year 0 136,617 136,617 140,796 140,796 159,629 159,629 18,043 18,043 79,176 Evolution of Cash Flows from 2007 to 2011 in K$ 350 250 150 50 -50 -150 -250 2007 2008 Financial Debt 2009 2010 2011 Cash at end of the year The evolution of cash flows over the 5 next years presented in the schedule above takes into account the hypothesis of a financial debt of $200,000 refundable over 72 months serving an interest around 5%. Over the period from 2007 to 2011, Dousoeur de Paris presents a financial debt of $169,444 in 2007 and shows a net cash of $46,622 in 2011 after the start of a new Boutique in 2010 wholly financed internally. The main features of the evolution are as follows: Personal funds of the founders amounts to $100,000 in 2007, Profitability enables to pay off the debt and decrease the financial debt to $36,111 in 2011, Limited costs structure with controlled investments. 9 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 10. Forecasted Cash Flows Statement for 2007 Forecasted Cash Flow Statement for 2007 “ before financial debt” in $ Sales Gross Margin Salaries and Payroll Taxes Advertising & Sales Expenses Rent Utilities Other Taxes Telephone & Postage Professional Services Insurance Repair & Maintenance Travel & Entertainment Office Supplies Dues & Subscriptions Temporary Personnel Miscellaneous Bank & Credit Card Fees General and Administrative expenses Corporate Tax and State Taxes Interest expense Cash Flow from Operating Activities Proceeds of Fixed Assets Deposit Disposals of Fixed Assets Cash Flow from Investing Activities Issuance of Common Stock Proceeds from Debts Repayment of Debts Dividends Cash Flow from Financing Activities Working Capital Cash at beginning of the year Cash at end of the year 1 2 3 4 5 6 7 8 9 10 11 12 0 0 0 0 25,000 19,000 25,000 19,000 35,000 26,600 45,000 34,200 45,000 34,200 45,000 34,200 60,000 45,600 60,000 45,600 60,000 45,600 100,000 76,000 9,933 9,933 9,933 9,933 9,933 10,000 600 10,000 600 10,000 600 14,419 800 10,000 600 300 300 420 10,000 600 60 540 540 540 14,419 800 10,000 600 60 720 14,419 800 10,000 600 842 1,750 1,250 200 1,000 840 340 0 100 100 17,022 10,000 600 60 300 9,933 800 10,000 600 9,933 10,000 600 9,933 800 10,000 600 720 720 14,419 1,000 10,000 600 60 1,200 2,000 200 1,000 60 60 0 90 0 12,310 200 1,000 60 60 0 90 50 12,420 200 1,000 60 60 0 90 70 13,300 200 1,000 60 60 0 90 90 12,640 200 1,000 60 60 625 90 120 14,275 0 3,367 0 10,377 0 11,627 200 1,000 60 60 625 90 120 14,335 4,565 0 12,280 200 1,000 60 60 625 90 120 14,275 0 -3,353 30000 200 1,000 60 60 0 90 90 12,700 4,565 0 7,002 1,250 200 1,000 60 60 0 90 90 13,890 0 -22,243 200 1,000 60 60 0 90 50 13,160 4,565 0 -8,658 0 16,906 0 16,906 200 1,000 60 60 625 100 200 17,105 4,565 0 39,910 0 -30000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 100000 0 0 0 0 0 0 0 0 0 0 0 -86,955 -86,955 -109,198 -109,198 -142,551 -142,551 -151,209 -151,209 -147,842 -147,842 -140,841 -140,841 -130,464 -130,464 -118,837 -118,837 -106,556 -106,556 -89,650 -89,650 -72,745 0 5,937 -72,745 -26,897 -26,955 100000 60000 -160000 100000 0 The monthly cash flows statement for 2007 before financing indicates the level of funds needed to start the activity and finance the investment. The cash flows decreases to the maximum of $151,209 after four months of activity and increases with the growth of sales. The average amount of the financial debt is between $150,000 and $200,000. 10 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 11. Working Capital The evolution of working capital from 2007 to 2011 are as follows: in $ Inventory Accounts receivable Other Current Assets Current Assets Accounts Payable Payroll Accounts Accrued Expenses Accrued Taxes Current Liabilities Working Capital 2007 6,000 0 1,566 7,566 6,667 0 5,270 1,566 13,503 -5,937 2008 9,600 0 861 10,461 8,000 0 5,667 861 14,528 -4,067 2009 11,040 0 1,391 12,431 9,200 0 6,394 1,391 16,985 -4,554 2010 14,904 0 260 15,164 12,420 0 9,164 260 21,844 -6,680 2011 17,885 0 2,384 20,269 14,904 0 10,669 2,384 27,957 -7,689 Evolution of Working Capitol from 2007 to 2011 in K$ 10 0 -10 -20 -30 -40 -50 -60 2007 2008 2009 2010 2011 Working Capital The working capital is negative over the 5 next years in accordance with the retail activity and the low level of inventories. The level of inventory increases from $6000 in 2007 to $17,885 in 2011 in compliance with the level of activity. The maximum of accounts payable amounts to $14,904 in 2011. The evolution of working capital is assessed with the following assumptions: Over the 5 next years, the inventories consist mainly of raw material for the pastry. The rotation is estimated to 18 days of purchases considering the expiration date of these products, The payment terms for the receivables are estimated to 0 due to the activity of retail, The payment terms for suppliers of raw materials are estimated at the minimum (15 days) considering the quick rotation of the products. The general and administrative expenses are supposed to be paid at 30 days except the rental that is due on the beginning of the month. Accrued taxes mainly consist in a 10% balance of the estimated income taxes usually paid with the extension in March of the next year. 11 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 12. Forecasted Balance Sheets Assets (in $) Current assets Cash & cash equivalents Accounts receivable Inventories, net of allowance Other current assets Total current assets Property, equipment and software net of accumulated depreciation & amortization Long-term and other assets Intangible, net of accumulated amortization Security deposits Total long-term and other assets Total assets Liabilities (in $) Current liabilities Accounts payable Accrued expenses Payroll and related accruals Income tax payable Other current liabilities Total current liabilities Long-term liabilities Notes payable Total liabilities Commitments and contingencies Stockholder's equity Common stock, 1$ par value, 1,000 shares authorized issued and outstanding Accumulated benefit Total stockholder's equity Total liabilities and stockholder's equity 2007 2008 2009 2010 2011 Var 07/08 Var 08/09 Var 09/10 Var 10/11 136,617 0 6,000 1,566 144,183 140,796 0 9,600 861 151,257 159,629 0 11,040 1,391 172,060 18,043 0 14,904 260 33,207 79,176 0 17,885 2,384 99,445 4,179 0 3,600 -705 7,074 18,833 0 1,440 530 20,803 -141,585 0 3,864 -1,131 -138,853 61,133 0 2,981 2,124 66,238 109,906 90,581 71,056 127,781 85,506 -19,325 -19,525 56,725 -42,275 4,583 60,000 64,583 318,673 4,167 60,000 64,167 306,005 3,750 60,000 63,750 306,866 3,333 120,000 123,333 284,322 2,917 120,000 122,917 307,868 -417 0 -417 -12,668 -417 0 -417 862 -417 60,000 59,583 -22,544 -417 0 -417 23,546 2007 2008 2009 2010 2011 Var 07/08 Var 08/09 Var 09/10 Var 10/11 6,667 5,270 0 1,566 0 13,503 8,000 5,667 0 861 0 14,528 9,200 6,394 0 1,391 0 16,985 12,420 9,164 0 260 0 21,844 14,904 10,669 0 2,384 0 27,957 1,333 396 0 -705 0 1,025 1,200 727 0 530 0 2,457 3,220 2,771 0 -1,131 0 4,859 2,484 1,505 0 2,124 0 6,113 169,444 169,444 136,111 136,111 102,778 102,778 69,444 69,444 36,111 36,111 -33,333 -33,333 -33,333 -33,333 -33,333 -33,333 -33,333 -33,333 100,000 35,725 135,725 318,673 100,000 55,366 155,366 306,005 100,000 87,104 187,104 306,866 100,000 93,033 193,033 284,322 100,000 143,799 243,799 307,868 0 19,641 19,641 -12,668 0 31,738 31,738 862 0 5,930 5,930 -22,544 0 50,766 50,766 23,546 12 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 13. Significant assumptions of forecasted Balance sheets Cash & cash equivalents: Awareness of cash flows at the beginning and the net increase in cash provided during the year to obtain the cash at the end of the year. Working Capital: The balances of current assets and current liabilities are computed in correlation with the number of days of sales or purchases established. The payment terms and rotation for the period from 2007 to 2011 are supposed to be stable: Inventories: 17 days of purchases, Accounts receivables: payment terms are reduced to 0 day of sales due to the activity of retail sales, Other receivables are estimated at the minimum, Accounts payable: 15 days of purchases for the suppliers of raw materials and 30 days for general and administrative expenses except for the rent that is supposed to be paid in advance, Accrued income taxes are estimated to 10% of the annual estimated income taxes. Fixed assets: There are 2 phases for the investment. The first phase correspond to the start of the activity in 2007. The main investments consist in: Machines for the pastry. The amount is estimated to $60,000 and is depreciated on 5 years. Leasehold improvement for the Boutique on Madison Avenue estimated to $65,000. The depreciation is computed over 8 years. The second phase occurred in 2010 with the opening of the second Boutique. The investments are as follows: Machines for the pastry. The amount is estimated to $50,000 and is depreciated on 5 years. Leasehold improvement for the second Boutique $50,000 and depreciated on 8 years. 13 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 14. Significant assumptions of forecasted Balance sheets Schedule of fixed assets and organization costs: Gross value (in $) Organization costs Property, equipement & softwares Total Fixed Assets & organization costs 2007 + 5,000 125,000 130,000 0 1,000 1,000 2007 + - 2008 5,000 126,000 131,000 0 1,000 1,000 2008 0 0 0 + + - 2009 0 0 0 + - 5,000 0 127,000 100,000 132,000 100,000 2010 5,000 227,000 232,000 0 1,000 1,000 2010 0 0 0 + + - 2011 0 0 0 5,000 228,000 233,000 Depreciation & Amortization Depreciation & Amortization (in $) Organization costs Property, equipement & softwares Accumulated depreciation 417 15,094 15,510 - 417 20,325 20,742 0 0 0 833 35,419 36,252 - 417 20,525 20,942 2009 0 0 0 1,250 55,944 57,194 + - 417 43,275 43,692 0 0 0 1,667 99,219 100,885 - 417 43,275 43,692 2011 0 0 0 2,083 142,494 144,577 Net Value Net Value (in $) Organization costs Property, equipement & softwares Fixed Assets & organization costs, net 2007 + 4,583 -417 109,906 -19,325 114,490 -19,742 - 2008 0 0 0 + 4,167 -417 90,581 -19,525 94,748 -19,942 - 2009 0 0 0 3,750 71,056 74,806 + -417 56,725 56,308 - 2010 0 0 0 + 3,333 -417 127,781 -42,275 131,115 -42,692 - 2011 0 0 0 2,917 85,506 88,423 14 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 15. Summary of Significant Accounting Policies The forecasted financial statements of Dousoeur de Paris are established in accordance with Statements of Standards for Accounting and Review Services issued by the American Institute of Certified Public Accountants. Organization Dousoeur de Paris, LLC is a US company incorporated in New York State on January 2007. Cash and Cash equivalents For the purposes of the statements of cash flows, the Company considers all short term debt securities purchased with a maturity of three months or less to be cash equivalent. Dousoeur de Paris, LLC is a US company incorporated in New York State on January 2007. Revenue Recognition Revenues are recognized when earned, which is upon the transfer of the merchandise to the purchaser. Allowance for doubtful accounts The allowance for doubtful accounts is based on management's evaluation of the adequacy of the allowance for possible unrecoverable accounts receivable. Receivables past due more than 90 days are considered delinquent by group policy. Inventory Inventory is stated using a weighted average method determined by using the first-in, first-out method. Furniture, Fixtures and Equipment All furniture, fixtures and equipment are carried at cost and are depreciated over the useful life of the related asset using the straight-line method. Leasehold improvements are amortized over the term of the lease or the life of the asset, whichever is shorter. 15 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 16. Summary of Significant Accounting Policies Deferred Income Taxes The deferred tax asset and liability are comprised of federal and state income taxes relating to differences between the tax basis of assets and liabilities and their financial statement amounts. These differences relate to depreciation methods, inventory, estimated doubtful accounts and other accruals. Estimates The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. 16 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 17. Swot Analysis Strengths - Activity Weaknesses - Activity The New York City population consumes and spends a lot of money in the food sector. The consummation changed and companies have to adapt the needs. In the pastry market, the choices of products compared to the French market is small. The workforce has been reduced. Few competitors offer such products on the New York market. Risk of a concentration of the activity at Christmas. Adaptation of the taste of the French pastry to the American trends Strengths - Business Weaknesses – Business A capacity to develop an attractive interior design Boutique in Manhattan. Concentration of sales on pastry products. A range of new quality products of French origins not produced yet by the competitors. The capacity to attract new customers for special events for the business. Weaknesses - Strategy Strengths - Strategy New brand politic with luxury image of French products. The implementation in an easy access location with a lot of passing. Necessity to adapt the products to the American way of life. Excellent quality in terms of presentation with very competitive pricing. Seasonality of sales specially during Christmas. Capacity of using existing relationship to build a larger network of potential clients. Requirement of a location with high rental. Reactivity and opportunity to manage special events for the business. Trend to outsource some services (transport, freelance). 17 / 17 Prospective Financial Statements – Draft March 30, 2007
  • 18. Swot Analysis Strengths - Management Weaknesses - Management Dynamism of the management to start a business. Sensitiveness of sales to the relationship of the management. The 11 year experience of the French pastry chef Corine Fina. A capacity to established a new trend in the pastry market and adapt the products to the needs of the customers. Diane Cepeda brings a significant cliental book. Orlando Cepeda has important client connections with 6 years experience working for Trump management. Limited costs structure to increase profitability of the Company. Strengths - Financial Weaknesses – Financial Profitability over the 5 next years mainly due to: The increase of the net ordinary income from $59,917 in 2007 to $77,617 in 2011, The importance of the fixed cost of the rental and the deposit that burden with the cash flows. The increase of the net income by more than 40% between 2007 and 2011. Limited financial debt due to the personal funds brought at the beginning. Threats No risk on accounts receivable, Low level of inventories Management and direction functions are concentrated in Cepeda family, Capacity to answer to the needs of the market. Opportunities Limited costs structure enabling to achieve the breakeven point, Capacity to attract customer for special events. 18 / 17 Prospective Financial Statements – Draft March 30, 2007