What would happen if a reality dating show and a choose your own adventure book had a baby? You would have something like Match Maker. This concept presentation is available for brands seeking unique and innovative content.

1. Match Maker
A brand-friendly casual gaming experience.
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2. What is Match Maker?
Your lips are
like a fine wine. Your compliments are
like an aged cheese.
If a reality dating show hooked up with a choose your own adventure
book and had a baby (and put that baby on the internet), you would
have Match Maker. It’s a ‘dating’ game with two simple steps.
Step One: Select two people:
Step Two: Watch them go on a date.
By Brian Fountain | brian@brianfountain.com

3. Summar y
Match Maker is a casual game that encourages visitors to try their
hand at the esoteric art of match making.
This video-centric experience asks players to review fictional dating
profiles then attempt to pair the lonely candidates with a potential
soulmate.
After selecting a match, players are shown a short video of the couple
on a date (hidden-camera style). Some encounters end in fireworks.
Others just crash and burn, but they are all entertaining and funny.
The experience can be hosted on facebook, a brand’s homepage or
on a single-serve site. It is also executable as a mobile app.
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By Brian Fountain | brian@brianfountain.com

4. It’s a Game!
Players earn points for creating love connections and unlock
rewards for triggering special events (e.g. “Worst Date Ever”).
As participants gain experience (aka Heat), they will also unlock
special power-ups. These new abilities enable them to overcome
obstacles they may encounter during more difficult dates. Each
successfully completed challenge will improve their Match Maker rank.
With enough Heat, players can unlock all possible matches and
achieve Love God status.
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By Brian Fountain | brian@brianfountain.com

5. Experience Over view 
The visitor is welcomed to the game by a brief video explanation of
their duties as a matchmaker then shown their candidates.
There are twelve profiles total (six men and six women).
They are ethnically diverse and cover most of the person-
ality archetypes we’ve all met. Users can read profiles
Dan the Bartender
or watch short video testimonials to learn everything
they need to know about the candidates.
The videos give us a quick sense of the candidate’s personality. The
profiles give us deeper insight and contain the typical elements you
would expect (likes, dislikes, favorite quotes, etc.) and can be used for
hints on how to pair up the more difficult love matches.
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By Brian Fountain | brian@brianfountain.com

6. Experience Over view 
When the player selects two candidates of their choice and presses
the “MATCH” button, the other profiles fade out and a video of the
date begins.
After a quick title screen (e.g. “Mark and Sasha”),
we see the couple seated at a restaurant table or
other appropriate date location (a bar, a park, etc.).
Mark & Sasha
Next, we voyeuristically watch the two engage in
chit-chat and romantic banter. Sometimes the interaction is natural.
At other times it is awkward and stilted. The scene time-jumps as
needed. The tone is funny and natural.
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By Brian Fountain | brian@brianfountain.com

7. Experience Over view 
The date ‘scene’ is typically around two to three minutes but can be as
short as 20 seconds.
At the end the date, the player will learn whether or not they have
made a love connection.
If the date was not successful, there is no penalty. They are simply
returned to the main menu to make their next match. If there was a
connection they receive a heart and their Heat meter increases.
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By Brian Fountain | brian@brianfountain.com

8. Male Profiles
Jock Nerd
“I want to take you home and “My love for you is chaotic
bench press you.” neutral.”
Hipster Musician
“I’m really into sub-aural music. “I wrote a poem for you, but it
You’ve probably never heard it.” was so sad my tears washed
away the words.”
Banker Douche
“My socks are 800 thread “If I could rewrite the alphabet,
count.” I would put you and me
together.”
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By Brian Fountain | brian@brianfountain.com

9. Female Profiles
Goth Party Girl
“I hate kittens and metal “I am pretty sure I was Ke$ha in
detectors.” a past life.”
Socialite Activist
“My perfect date is a long walk “I only surf cruelty-free
on the beach you just bought websites.”
me.”
Wallflower Careerist
“I’m not your average girl but “My assistant can answer any
I do fall within the standard questions you may have.
deviation.” Sent from my Blackberry.”
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By Brian Fountain | brian@brianfountain.com

10. Decision Points & Power- ups
At key moments during the dating scene, the player may be prompted
to use a power-up. These bonus items can be the key to turning a bad
date around. Power-ups are unlocked by accumulating Heat.
Some dates will have decision points where a power-up can be used.
If the player picks the correct item, their Heat meter goes up and the
date is saved. If they choose incorrectly, the date continues its descent.
Example abilities include:
< Beauty Makeover < Puppy Dog Eyes
< Witty Banter < Dance Party
< Shopping Spree < Banzai! (bold action)
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By Brian Fountain | brian@brianfountain.com

11. Example Achievements 
< Worst Date Ever - Pair up the least compatible couple
“This is without a doubt the worst date that has ever happened in
the history of forever.”
< Explosive Chemistry - Pair the most sexually compatible couple
“I think you just set a new land-speed record for hooking up.
Great work.”
< Sword Fight - Make two straight guys go on a date
“Well that was awkward. Not sure what you expected to happen.
Was it at least good for you?”
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By Brian Fountain | brian@brianfountain.com

12. Example Achievements 
< Social Butterfly - Tell a friend about Match Maker
“You shared Match Maker with your friends. Don’t be a jerk and
immediately delete it from your wall. We have feelings too.”
< Completionist - Attempt every possible dating combination
“Well at least no one can say you aren’t thorough.”
< 5-Timers Club - Make 5 Love Connections
“Looks like you’re hitting your stride. Keep at it!”
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By Brian Fountain | brian@brianfountain.com

13. Conclusion
Match Maker offers a variety of engagement levels for diverse audi-
ences. A casual user can interact with the experience and enjoy a quick
5-10 minutes of entertainment, while others may spend several hours
enjoying the content.
The mixture of live video and interactive decision points will be a fun
and fresh experience for participants. This unique mix of humor, game
play and social commentary will be perfect for sharing with friends.
In total the experience will contain approximately 3 hours of original
video content, but can be scaled up or down as needed. The content
can be family-friendly or edgier to suit the brand.
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By Brian Fountain | brian@brianfountain.com

14. Brian Fountain
“I tell stories in unexpected places.”
Transmedia Storytelling and Game Design
Brian Fountain has more than a decade of experience in marketing
and advertising in the digital space.
In recent years his chief focus has been in the realm of transmedia
marketing — designing experiences that transpire across multiple
platforms, including: mobile, web and live events.
He is an award winning game designer and software developer.
Past work has involved companies such as Motorola, Fiat, SELF and
many more.
Contact: brian@brianfountain.com | @fountain
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By Brian Fountain | brian@brianfountain.com

15. Match Maker
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