Libraries, Librarian, and Social Media (updated)
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Presented at the On the Front Lines conference, August, 2013
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Libraries, Librarian, and Social Media (updated)
- 1. Libraries, Librarians, and Social Media Balancing the personal and professional in social networking
- 2. Me Leah L. White Reader Services Librarian Northbrook Public Library Twitter: @leahlibrarian Tumblr: yolaleah.tumblr.com FB: facebook.com/yolaleah Site: leahlwhite.com
- 3. Why am I here? http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
- 4. The Plan • Why be social? • Who runs the accounts? • What to join? • Tips and advice • Specific sites and examples to steal from
- 5. Why be social? • Personal • Keep in touch • Fun! • Crowd-source ideas and collaborate • Good for your career
- 6. Why be social? • Institutional • Varies • Create meaningful relationships with your patrons • Remind people about services • Increase use of services
- 9. What to join? OMG SO MANY! http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme
- 10. There are networks for everything. But not for everyone.
- 11. What is your goal? Articulate it. Practice it.
- 12. Northbrook Public Library Goals • Increase awareness of library services • Promote and encourage an ongoing dialog with our community • Reach out to the members of our community who are not physically in the building • Interact with our patrons in a fun and positive way
- 13. My favorites for libraries and librarians
- 14. Time Management
- 15. Time management • Trust your social media committee • This is why you have multiple people in charge! Also why selection is important • Use social media tools • Hootsuite - schedule posts on multiple accounts • SocialBro - real-time analytical for your Twitter account • Tweetdeck - Chrome extension for Twitter use, schedule tweets, and nice functionality over the web version
- 16. Tips and Advice
- 17. The Golden Rule Harsh but true.
- 18. Listen to Spiderman. Ask yourself, “Could this posting get me fired?” If the answer is yes, then don’t post it. http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
- 19. Dealing with Inappropriate Content • Personal • Check in with your account • Delete the comment • Send a message • Institutional • Have a policy • Enforce and follow it
- 20. • Create two policies • One for patrons • Posting guidelines and rules for commenting • One for staff • Some people don't know Leah's Golden Rule of the Internet On policies
- 21. Different sites have different cultures. Be a lurker. Learn about the site before you jump in.
- 22. When in doubt, use pictures
- 23. Don't be afraid of memes People love them.
- 34. • Don’t be an idiot. • Articulate your social networking goals. • Join the networks that help you achieve your goals. • Have fun! All things considered
- 35. Thank you! psst follow me! @leahlibrarian http://www.flickr.com/photos/theilluminated/5386099858/