2. Me
Leah L. White
Reader Services Librarian
Northbrook Public Library
Twitter: @leahlibrarian
Tumblr: yolaleah.tumblr.com
FB: facebook.com/yolaleah
3. Why am I here?
http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization
4. The Plan
• Why be social?
• Leah’s Rules of the Internet
• What social networks to join?
• Tips and Advice
• The Best of the Best (according to me)
5. Why be social?
• Personal
• Good for career, collaboration
resource, fun!
• Institutional
• create meaningful relationships
with your patrons
• increase use of services
http://kazuyakmd.files.wordpress.com/2011/02/
real_estate_and_social_media_thoughts_1113.jpeg
6. Leah’s Rules of the Internet
http://memegenerator.net/Philosoraptor
8. Ask yourself, “Could this posting
Listen to Spiderman. get me fired?” If the answer is
yes, then don’t post it.
http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
9. The Internet never forgets.
Remember the “drunken pirate” scandal?
http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
13. Possible goals
• Do you want to share ideas and get feedback?
• Facebook, Google+, Twitter
• Do you want to be entertained while also creating content?
• Twitter, Tumblr, YouTube
• Do you want to find a job or expand your career goals?
• LinkedIn, Facebook
17. Different sites have Be a lurker. Learn about the site
before you jump in.
different cultures.
18. Dos and Donts
• Do • Don’t
• be yourself • be pushy
• respond to questions • ignore your account
• participate in memes • only post links to your blog
or website
• #FollowFriday, Friday
Reads • be mean
• Share ideas and resources
19. It’s about conversation.
• Social networking is about interaction - not just pushing out information.
• “The biggest mistake we see companies make when they first hit Twitter is to
think about it as a channel to push out information. In fact, it turns out to be a
great medium for holding conversations rather than making
announcements.” (from The Twitter Book by Tim O’Reilly)
• “My tweeting philosophy is to have fun. I think that’s why people enjoy my
Twitter feed. People are more interested in conversations that have nothing to
do with books or writing.” - author Victoria Dahl in Publisher’s Weekly
• By engaging in the conversation, you are promoting your brand.
25. Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove Public
Library: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com
26. All things considered
• Don’t be an idiot.
• Articulate your social networking goals.
• Join the networks that help you achieve your goals.
• Have fun!