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Libraries, Librarians, and Social Media, Version 3


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Presented to the Prospect Heights Public Library District staff on January 25th, 2013.

Published in: Education
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Libraries, Librarians, and Social Media, Version 3

  1. 1. Libraries, Librarians, and Social MediaBalancing the personal and professional in social networking
  2. 2. MeLeah L. WhiteReader Services LibrarianNorthbrook Public LibraryTwitter: @leahlibrarianTumblr: yolaleah.tumblr.comFB:
  3. 3. Why am I here?
  4. 4. The Plan• Why be social?• What social networks to join?• Leah’s rules of the internet• Tips and advice• The best of the best (according to me)
  5. 5. Why be social?• Personal • Keep in touch • Fun! • Crowd-source ideas and collaborate • Good for your career
  6. 6. Why be social?• Institutional • Varies • Create meaningful relationships with your patrons • Remind people about services • Increase use of services
  7. 7. What to join? OMG SO MANY!
  8. 8. The Major Players Explained with donuts
  9. 9. There are networks for But not for everyone. everything.
  10. 10. What is your goal? Articulate it. Practice it.
  11. 11. Possible goals• Do you want to share ideas and get feedback? • Facebook, Twitter• Do you want to be entertained while also creating content? • Tumblr, YouTube• Do you want to find a job or expand your career goals? • LinkedIn, Facebook
  12. 12. My favorites for libraries and librarians
  13. 13. Leah’s Rules of the Internet
  14. 14. The Golden Rule Harsh but true.
  15. 15. Ask yourself, “Could this posting Listen to Spiderman. get me fired?” If the answer is yes, then don’t post it.
  16. 16. The Internet never forgets. Remember the “drunken pirate” scandal?
  17. 17. It just makes them stronger. And don’t BE the troll.
  18. 18. Definition of a Troll
  19. 19. You are responsible. Keep your page clean.
  20. 20. Tips and Advice
  21. 21. Dealing withInappropriate Content• Personal • Check in with your account • Delete the comment • Send a message• Institutional • Have a policy • Enforce and follow it
  22. 22. Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
  23. 23. Dos and Donts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
  24. 24. Its about conversation. and promoting your brand
  25. 25. More on conversation• “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly
  26. 26. to hide or not to hide that is the question
  27. 27. The Best of the Best my favs
  28. 28. Facebook: Lawrence Public Library, Threadless, NorthwesternUniversity Archives
  29. 29. Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide, @Zappos_Service
  30. 30. Tumblr: I Love Charts:, Morton Grove PublicLibrary:, YouMedia:
  31. 31. All things considered• Don’t be an idiot.• Articulate your social networking goals.• Join the networks that help you achieve your goals.• Have fun!
  32. 32. Thank you! psst follow me! @leahlibrarian