There are networks for But not for everyone. everything.
What is your goal? Articulate it. Practice it.
Possible goals• Do you want to share ideas and get feedback? • Facebook, Twitter• Do you want to be entertained while also creating content? • Tumblr, YouTube• Do you want to ﬁnd a job or expand your career goals? • LinkedIn, Facebook
Ask yourself, “Could this posting Listen to Spiderman. get me ﬁred?” If the answer is yes, then don’t post it.http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png
The Internet never forgets. Remember the “drunken pirate” scandal? http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html
It just makes them stronger. And don’t BE the troll.
Dealing withInappropriate Content• Personal • Check in with your account • Delete the comment • Send a message• Institutional • Have a policy • Enforce and follow it
Different sites have Be a lurker. Learn about the site before you jump in. different cultures.
Dos and Donts • Do • Don’t • be yourself • be pushy • respond to questions • ignore your account • participate in memes • only post links to your blog or website • #FollowFriday, Friday Reads • be mean • Share ideas and resources
Its about conversation. and promoting your brand
More on conversation• “The biggest mistake we see companies make when they ﬁrst hit Twitter is to think about it as a channel to push out information. In fact, it turns out to be a great medium for holding conversations rather than making announcements.” (from The Twitter Book by Tim O’Reilly)• “My tweeting philosophy is to have fun. I think that’s why people enjoy my Twitter feed. People are more interested in conversations that have nothing to do with books or writing.” - author Victoria Dahl in Publisher’s Weekly