We all have one common fantasy, from the people around us and the devices we use.

3. Userexperience is all about the user

4. What about theExperience?

5. Take a deep breath

6. Let’s go back

7. To the beginning

8. Symbiosis
Interaction between different biological species

11. The fetus is in full biological symbiosisNOHungerNO ThirstNO ColdNO Heat

12. It is our Gardenof Eden

13. But it’s goneInstead we’ve gotten something else

14. Psychologicalsymbiosis
A deep emotional relationship betweenparent and child

15. Avoiding
points of friction
Thekeytogoodparenting:

17. And being at the right place at the right time

18. The fog is clearing away… Less points of friction
=
Better experience

19. 30 years later…

20. We all have one
common fantasy

21. The symbiotic fantasy
We fantasize that others will be able to understand us completely
With no need to talk
at all

23. The human experience
Fantasy
The environment will predict our needs and satisfy them, completely.
The ideal –zero frictions, our lost paradise.
Reality
Our surroundings and especially our loved ones, can do this only very partially.
The only way we can come close to fulfilling this ideal –communication.

25. How deep is our emotional relationship to digital devices?

28. Accidently typed the wrong language

29. Just fell, and doesn’t even know it

30. Check it out, predicting the future isn’t that hard:
You will make the same
mistakes you make today
AGAIN

31. Google now tries
to give you what you need, before you ask for it

32. My daughter was born a month ago, but we’re already out of the hospital so I don’t really need that information.

33. This is great, thanks!

34. Avoiding points of friction by communicating

35. Context design

38. The prediction bar

39. Procrastination
is a huge friction
Avoiding it would be
Awesome

40. Our expectations from digital devices
Fantasy
Digital products will predict our needs and satisfy them fully.
The ideal –perfect artificial intelligence.
Reality
Our computers, tablets and smartphones are really trying, but there’s still a lot of room for improvement.

41. How can we improve?
Meeting user expectations
Avoiding points of friction
Considering context
True for digital products and humans as well!

42. תודה!