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Open Source Food
How to quickly prototype, implement and market a simple web application
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Let me talk about myself for a bit

yongfook.com
8apps/Home                                                                  Username:   Password:    Log In




   Social Networking for Productive People

   8apps is a suite of online applications that helps you to work better. At the
   center there is Handshake, a fully-featured social network for you to make
   new contacts, strengthen existing relationships and find like-minded
   entrepreneurs.


   Add a contact in Handshake and suddenly a world of collaborative functionality
   opens up. Share task lists in Orchestrate, brainstorm together in Blueprint.
   The list goes on and is growing as we speak.


 Handshake                           Orchestrate                          Blueprint       Pinpoint




 App 5                               App 6                                App 7           App 8
8apps/Home
8apps/Orchestrate                                                                   Username:                              Password:
                                                                                                                                   (log out) logged in as yongfook In
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                                                                                                                         List Name

     My Tasks                 Shared
    Social Networking for Productive People
                                       x                                     x                                       x   Shopping             Apartment
    qweqw & qwe                       OSF &qweq                        Shopping
    8apps is a suite of online applications that helps you to work better. At the
                                                                                                                         0 pending             0 pending
    center task is Handshake, a fully-featured social network for youAdd make
     Add a there                                                      to a task
                                       incorporate     & lala                                                            5 complete            5 complete
    new contacts, strengthen existing relationships and find like-minded
         set up blog / wiki                                                      beer
                                              qweqwe
    entrepreneurs.                                                                                                       qweqw & qwe          8appsweq
         wordpress theme 4 HP                                                    other booze                             0 pending             1 pending
                                              123123
    Add a contact in Handshake and suddenly a world of collaborative functionality                                       8 complete            12 complete
                                                                                        something like kecap manis
         stuff
    opens up. Share task lists in Orchestrate, brainstorm together in Blueprint.
                                        123123123
    The list goes on and is growing as we speak.                                                                         OSF   &qweq
           more stuff                                                            suit
                                              eqweqwe
                                                                                                                         7 pending
 Handshakestuff                                                                  cereal + milk
                                           Orchestrate                            Blueprint                                   Pinpoint
                                                                                                                         1 complete
                                              123


                                              business plan 1st draft


                                           Add a task


                                              design




                                       x                                     x
    8appsweq                               Apartment
         Blueprint force paginate          Add a task


                                              clean!
     Add a task

 App 5 Orch -> editable titles?            App 6                                 App 7                                         App 8
                                              change of address for bank?


                                              change of address for CC
         blog widget?


                                              change of address for mobile
         add rss link
8apps/Orchestrate
8apps/Home
8apps/Handshake                                                                                    Username:                                   Password:
                                                                                                                                                       (log out) logged in as yongfook In
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                                                                                                                                           List Name

     Home
     My Tasks           My Profile
                           Shared         Mail                     People            Groups
                                                    2 NEW

    Social Networking for Productive People                                                                                              My Picture
                                      x                                               x                                              x     Shopping                Apartment
    qweqw & qwe                       OSF &qweq                      Shopping
    Handshakeofis the applications meet your to work friend, the
                           online place to that helps you next better. At programmer,
    8apps is a suite
                                                                                                                                           0 pending                0 pending
    project is Handshake, a fully-featured social network for youAdd a task
    center task manager, accountant, interface designer make more. By  to and
     Add a there                         incorporate     & lala                                                                            5 complete               5 complete
    new contacts, strengthen existing relationships and find like-minded
    adding someone as a contact here, you can collaborate online in
        set up blog / wiki                                               beer
                                         qweqwe
    entrepreneurs.                                                                                                                         qweqw & qwe             8appsweq
    8apps. Handshake is social networking with purpose.
        wordpress theme 4 HP                                             other booze                                                       0 pending                1 pending
                                                    123123
    Add a contact in Handshake and suddenly a world of collaborative functionality                                                         8 complete               12 complete
                                                                                                       something like kecap manis
        stuff
 Recently Active
               Members
    opens up. Share task lists in Orchestrate, brainstorm together in Blueprint.
                                        123123123
    The list goes on and is growing as we speak.                                                                                           OSF    &qweq
           more stuff                                                                           suit
                                                    eqweqwe
                                                                                                                                           7 pending
 Handshakestuff                                                                                 cereal + milk
                                              Orchestrate                                        Blueprint                                      Pinpoint
                                                                                                                                           1 complete
                                                 123

     yongfook             johnkr      cinemafreak              roadrunnermm         DdeWit         ChuckCheese             pollen8
                                                    business plan 1st draft


                                              Add a task
                                                                                                                                         My Contacts (32)
                                                    design
      psilens             ouven           mahyuni               binreddy           prakashjha          Thomassl           dimonay




                                      x                                               x
    8appsweq                                 Apartment                                                                                         eMe           nathantr            Guig


       dmotz             MrQwest          hulbertd               navix             camenotes            JARSInc           pablonoel
         Blueprint   force paginate            Add    a task


                                                    clean!
     Add a task
 Recent Group Activity

                                                                                                                                            burleydude        pbaron        dannychoo
 App 5 Orch -> editable titles?               App 6                                             App 7                                             App 8
                                                 change of address for bank?
                   DdeWit posted in The Design Disease
                                                    change of address for CC
                  Thank    god... not alone...
         blog widget?


                                                    change of address for mobile
         add rss link
Ads by Google             International                 American News                Europe News                 Arabia News
8apps/Handshake
8apps/Orchestrate
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                                                                                                                                                                             RSS Feed
                                                             httpAsia is a social news site about the web industry in Asia
                                                             Online business in China, Japan, Singapore, Korea, Malaysia, Thailand and more
                                                                                                                                   List Name

      My Tasks
      Home              My Profile
                           Shared              Mail                      People          Groups
                                                         2 NEW

    Social Networking for Productive People                                                                                            MyhttpAsia Sponsors
                                                                                                                                          Picture
From The Blogosphere                    From The News
                                           x                                              x                                        x     Shopping          Apartment
     qweqw & qwe                              OSF &qweq                           Shopping
     Handshakeofis the applications meet your to work friend, the
                                online place to that helps you next better. At programmer,
     8apps is a suite
                                                                                                                                         0 pending                  0 pending
     center task manager, accountant, interface designer make more. By
     project is Handshake,Why Did Yahoo networkSoftbanktask                        to and
                                        a fully-featured social Give for youAdd a Such a Sweet
 Bad Food Gone Worse
       Add a there                                                                                                                                               From Entrepreneur
                                                 incorporate     & lala                                                                  5 complete                5 complete
 2 Hours, 53 Minutes ago
     new contacts, strengthen existing relationships and findJapan?
     adding someone asPrice for Overture like-minded beer
                                                                                                                                                                 to Infopreneur:
                                         a contact here, you can collaborate online in
 via pingmag.jp blog / wiki
          set up                                 qweqwe                                                                                                          Make Money with
     entrepreneurs. bar and               44 Minutes ago     Discuss This Article     seekingalpha.com                                   qweqw & qwe               8appsweq
 While waiting at a snack
     8apps. Handshake is social networkingJapan). While there booze no information
                                                                      with purpose.                                                                              Books, E-books,
                                       Inc has 34% stake in Yahoo                    other was
 looking at the food displays, HP
          wordpress theme 4                                                                                                              0 pending                 1 pending
                                                         123123
                                                                                                                                                                 and …
 Dutch photographer Rene Handshake and suddenly a world of collaborative functionality
     Add a contact in                                                                                                                    8 complete                12 complete
                                 about this on Yahoo!'s site, it was something that Yahoo! Japan
                                                                                                                                                                 Infopreneurs sell
                                                                               something like kecap manis
          stuff
 Recently Active Members
    opens up. Share task lists in Orchestrate, brainstorm together in Blueprint.
 Nuijens and art director Ewoudt        123123123
                                made a big deal out of in …                                                                                                      valuable information
 Boonstra of publisher
    The list goes on and is growing as we speak.                                                                                         OSF    &qweq
              more stuff                                                 suit                                                                                    online in the form of
 KesselsKramer had the idea of                           eqweqwe
                                                                                                                                         7 pending               books, …
 collecting the …
 Handshakestuff                                                                                     cereal + milk
                                                 Orchestrate                                         Blueprint                                Pinpoint
                                          Google Library Foe Penning Googlization                                                        1 complete
                                                     123
 HP: Linux ready for
                                          Book
     yongfook         johnkr               cinemafreak     roadrunnermm DdeWit ChuckCheese pollen8
 mission-critical apps                                business plan 1st draft
                                               50 Minutes ago      Discuss This Article             www.webpronews.com                                           The Peebles
 3 Hours ago
                                          Of course, a task
                                                Add Google already has censored information in China, as a                                                       Principles: Tales
 via www.zdnetasia.com

                                          concession to local laws and the burgeoning Chinese Internet                                                           and Tactics from an
 The open-source operating                                                                                                             My Contacts (32)
 system is secure enough to be
                                          userbase designthe potential ...                                                                                       Entrepreneur's
                                                   and
 used in mission-critical
       psilens                 ouven           mahyuni             binreddy            prakashjha       Thomassl         dimonay
                                                                                                                                                                 Life …
 applications, says a senior
                                                                                                                                                                  Praise for The Peebles
 Hewlett-Packard executive.
                                                                                                                                                                  Principles quot;Don Peebles
                                          Internet lines of two Koreas to be linked
 Compare your salaryUse the IT             x                     x
                                                                                                                                                              nathantr example …
                                                                                                                                                                  is an
     8appsweq                                 Apartment                                                                                      eMe                                 Guig
                                          during summit
 salary benchmark wizard and
 know the average …
                                               55 Minutestask
                                               hulbertd a ago            Discuss    This Article    english.yonhapnews.co.kr
        dmotz             MrQwest                                    navix             camenotes        JARSInc       pablonoel
          Blueprint   force paginate                Add
                                          SEOUL, Oct. 1 (Yonhap) -- South and North Korea will be linked via
 Facebook, MySpace
                                                                                                                                                                 A Billion Bootstraps:
                                                         clean!
     Add a task
 threaten your Activity
 Recent Group job, savings                the Internet during the summit of their leaders from Tuesday to
                                                                                                                                                                 Microcredit,
 7 Hours, 4 Minutes ago                   Thursday, 6
                                                App South address for...
                                                   change of Korea's bank?                                                                burleydude          pbaron        dannychoo
 App 5 Orch -> editable titles?                                                                     App 7                                       App 8
                                                                                                                                                                 Barefoot Banking,
                   DdeWit posted          in The Design Disease
 via www.zdnetasia.com
                                                                                                                                                                 and The Business
 While they present opportunities                        change of address for CC
                    Thank god...       not alone...
          blog widget?
                                                                                                                                                                 Solution …
 to meet people with similar
                                          International internet traffic growth slows,
                                                change of address for mobile
 interests,add rssnetworking sites
            social link                                                                                                                                          A bold manifesto by two
Ads by Google             International                American News                Europe News                     Arabia News
8apps/Handshake
8apps/Orchestrate
8apps/Home                                                                                            Username:                                 Password:
                                                                                                                                                        (log out) logged in as yongfook In
                                                                                                                                                                                     Log


                                                                                                                                                                                RSS Feed
                                                             httpAsia is a social news site about the web industry in Asia
                 Yongfook is a web producer and Japan, Singapore, Korea, Malaysia, Thailand and more
                                      Online business in China,                             List Name
                 usability consultant based in Tokyo
      Home
      My Tasks           My Profile
                            Shared             Mail                      People         Groups
                                                         2 NEW

    Social Networking for Productive People                                                                                              MyhttpAsia Sponsors
                                                                                                                                            Picture
From The Blogosphere                    From The News
                                          x                                              x                                           x     Shopping          Apartment
     qweqw & qwe                              OSF &qweq                           Shopping
     Handshakeofis the applications meet your to work friend, the
                                online place to that helps you next better. At programmer,
     8apps is a suite
                                                                                                              0 pending                                                0 pending
     center task manager, accountant, interface designer make more. By
     project                                                                       to and
              there is Handshake,Why Did Yahoo networkSoftbanktask
                                        a fully-featured social Give for youAdd a Such a Sweet
 Bad Food Gone Worse                                                                                                                                                From Entrepreneur
   Blog a About                 Contact          incorporate     & lala
                                               RSS
       Add                                                                                                    5 complete                                              5 complete
 2 Hours, 53 Minutes ago
     new contacts, strengthen existing relationships and findJapan?
     adding someone asPrice for Overture like-minded beer
                                                                                                                                                                    to Infopreneur:
                                        a contact here, you can collaborate online in Poll
 via pingmag.jp blog / wiki
          set up                                 qweqwe
                                                                                      seekingalpha.com Reader                                                        Recommended
                                                                                                                                                                    Make Money with
     entrepreneurs. bar and               44 Minutes ago     Discuss This Article                             qweqw & qwe                                             8appsweq
     8apps. Week of is social networkingJapan). While there booze no information
             A Handshake Inc has 34% stake in Yahoo with purpose.
                                        Dining in Tokyo
 While waiting at a snack
                                                                                                                                                                    Books, E-books,
                                                                                     other was
 looking at the food displays, HP
          wordpress theme 4                                                                                   0 pending                                               1 pending
                                                         123123                                           What would you do if you didn't have the internets?
                                                                                                                                                                    and …
 Dutch photographer Rene Handshake and suddenly a world of collaborative functionality
     Add a contact in                                                                                                                        8 complete               12 complete
             Posted in Food on September 28th, 2007Yahoo!'s site, it (Edit) something that Yahoo! Japan
                                    about this on / 18 Comments was
                                                                                                                                                                    Infopreneurs sell
                                                                                     something like kecap manis
          stuff
 Recently Active Members
    opens up. Share task lists in Orchestrate, brainstorm together in Blueprint.
 Nuijens and art director Ewoudt                                                        Get 500% more work done
                                            123123123
                                made a big deal out of in …                                                                                                         valuable information
Fairly recently Ion and is growing as we speak.
Boonstra of publisher did a week-long whistle-stop tour of Tokyo dining           45
    The list goes                                                                                                  OSF &qweq
              more stuff                                                 suit                                                                                       online in the form of
KesselsKramer had the idea of
- from plush restaurants at the top of 5 star hotels to hole-in-the-             Make my own internets out of paper maché
                                            eqweqwe
                                                                                                                   7 pending                                        books, …
collecting the …                                                                  21
wall shacks that only serve one thing on the menu. Here is a run
              stuff                                                      cereal + milk
Handshake
                                Google Library Foe Penning Blueprintto find a girlfriend
                                        Orchestrate                                                                       Pinpoint
                                            123 opinions, should you findGooglization                              1 complete
                                                                                 Try
down of where I went, with some
HP: Linux ready for
                                Book                                              16
yourself looking for a nice place to eat in The ‘Kyo.
      yongfook           johnkr   cinemafreak     roadrunnermm  DdeWit      ChuckCheese          pollen8
mission-critical apps                                 business plan 1st draft                          Kill Indiscriminately
                                               50 Minutes ago      Discuss This Article            www.webpronews.com                                               The Peebles
 3 Hours ago
TY Harbor Brewery                                                                                         13
                                         Of course, a task
                                               Add Google already has censored information in China, as a                                                           Principles: Tales
 via www.zdnetasia.com
                                                                                                         Total Votes: 95
                                         concession to local laws and the burgeoning Chinese Internet                                                               and Tactics from an
 The open-source operating                                                                                          My Contacts (32)
                                                                                       Started: 24th September 2007
 system is secure enough to be
                                         userbase designthe potential ...                                                                                           Entrepreneur's
                                                  and
 used in mission-critical
       psilens                 ouven           mahyuni             binreddy           prakashjha       Thomassl            dimonay
                                                                                                                                                                    Life …
                                                                                                                       Recent Web Activity
 applications, says a senior
                                                                                                                                                                     Praise for The Peebles
 Hewlett-Packard executive.
                                                                                                                                                                     Principles quot;Don Peebles
                                         Internet lines of two Koreas to be linkeda photo to flickr
                                                                              I posted
 Compare your salaryUse the IT            x                     x
                                                                                                                                                                 nathantr example …
                                                                                                                                                                     is an
     8appsweq                                Apartment                                                                                          eMe                                 Guig
                                                                              Ok I'm all set. »
                                         during summit
 salary benchmark wizard and
 know the average …
                                               55 Minutestask
                                               hulbertd a ago            Discuss   This Article    english.yonhapnews.co.kr
        dmotz             MrQwest                                    navix            camenotes        JARSInc  I duggpablonoel
          Blueprint   force paginate                Add                                                                an article
                                                                                               The Top 50 Dystopian Movies of All Time
                                         SEOUL, Oct. 1 (Yonhap) -- South and North Korea will be linked via
 Facebook, MySpace                                                                                                 »                                                A Billion Bootstraps:
                                                         clean!
     Add a task
 threaten your Activity
 Recent Group job, savings               the Internet during the summit of their leaders from Tuesday to
                                                                                                                                                                    Microcredit,
 7 Hours, 4 Minutes ago             Thursday, 6
                                          App South address for...
                                              change of Korea's bank?                I posted a photo to flickrburleydude 8                                      pbaron        dannychoo
 App 5 Orch -> editable titles?                                                App 7                                  App
                                                                                                                                                                    Barefoot Banking,
                   DdeWit posted    in The Design Disease
 via www.zdnetasia.com                                                               omgyesss »
Tucked away at an odd, corporate location in Shinagawa, TY Harbor
                                                                                                                                                                    and The Business
While they present opportunities
          blog thereforegod... not alone... at lunch, but for CC
                   Thank totally rammed change of address surprisingly quiet at
Brewery iswidget?
                                                                                                                                                                    Solution …
to meet people with similar                                                          I dugg an article
dinner. social networkinglike eatingInternational internet traffic growth Mac OS X Leopard Only Has One
                                                                                      slows,
           In general I sites        here as the ambience is nice - the ceilings
                                              change of address for mobile
interests,                                                                                                                                                          A bold manifesto by two
          add rss link
Why build an app?

• For fun

• For mad profitz!1

• As a marketing experiment

• To make yourself a better
  programmer / designer

• To use your skill / resources to
  benefit other people
Open Source Food
Recipes rated, reviewed                                                                                        Logged in as yongfook
                                                                                                                                          Add Recipe
                                                                                                                             logout?
and improved by fellow
food lovers. Now with
beautiful photography.
                                                                                           Home         Food       People              Tips        My Page

                                                                                                                                                Search Recipes
     All   East   West   Fusion    Meat   Vegetable   Seafood   Sweet   Quick   Slow




                                    Spaghetty                                           Simple and                                              Frikadellen
                                    Bolognaise                                              Easy                                                 (German
                                                                                        Homemade                                                Meatballs)
                                                                                       Marinara Sauce
                                    by Mariska                                           by Mariska                                              by dosdne




                                  Tarte de Puree                                        Pan-Roasted                                             Rabbit with
                                  des Chataignes                                        Salmon with                                             black olives
                                    / Chestnut                                               Wild
                                    Puree Tart                                           Mushrooms
                                     by dduane                                           by yongfook                                            by michelem




                                  Roast Chicken                                         Chicken with                                          Moldavian stew,
                                   with Harissa                                          preserved                                               toc!niquot;!
                                   and Lemon                                            lemons and                                            moldoveneasc!
                                                                                          couscous
                                    by freychef                                             by len                                                 by len
Open Source Food
Recipes rated, reviewed                                                                                Logged in as yongfook
                                                                                                                                   Add Recipe
                                                                                                                     logout?
and improved by fellow
food lovers. Now with
beautiful photography.
                                                                              Home          Food           People              Tips          My Page

                                                                                                                                        Search Recipes
TheAll East of Open Source Food
    People West Fusion Meat Vegetable Seafood Sweet Quick Slow
Chefs, hobbyists, photographers, food-lovers - the community at OSF is a rich tapestry of talented, beautiful people.
                             Spaghetty                                     Simple and                                                   Frikadellen
                             Bolognaise                                        Easy                                                      (German
                                                                           Homemade                                                     Meatballs)
                                                                          Marinara Sauce
                              by Mariska                                    by Mariska                                                   by dosdne




 yongfook 34 recipes        arebesque                  pawtasu                     theory 14 recipes                  jerry
                                         1 recipe


                           Tarte de Puree                                  Pan-Roasted                                                  Rabbit with
                           des Chataignes                                  Salmon with                                                  black olives
                             / Chestnut                                         Wild
                             Puree Tart                                     Mushrooms
                              by dduane                                     by yongfook                                                 by michelem




 chimp                      Danika                     DaveWood                    Nicola 2 recipes                   lshannon
         4 recipes                   6 recipes




                           Roast Chicken                                   Chicken with                                               Moldavian stew,
                            with Harissa                                    preserved                                                    toc!niquot;!
                            and Lemon                                      lemons and                                                 moldoveneasc!
                                                                             couscous
                              by freychef                                      by len                                                        by len




 wouter                     sugiko                     Judy                        mayu                               yehting
                                                              3 recipes                                                         13 recipes
Open Source Food
Recipes rated, reviewed                                                                                   Logged in as yongfook
                                                                                                                                      Add Recipe
                                                                                                                        logout?
and improved by fellow
food lovers. Now with
beautiful photography.
                                                                                  Home         Food           People              Tips          My Page

                                                                                                                                           Search Recipes
TheAll East of Open Source Food
    People West Fusion Meat Vegetable Seafood Sweet Favourites Slow
                                                  Recipes Quick   Menus Tips      Messages   Create Menu Write Tip Add Recipe

Chefs, hobbyists, photographers, food-lovers - the community at OSF is a rich tapestry of talented, beautiful people.
                                    Spaghetty                                Spicy Courgette
                                                                               Simple and                                                 Pan-Roasted
                                                                                                                                           Frikadellen
                                    Bolognaise                                 & Chicken
                                                                                  Easy                                                    Salmon with
                                                                                                                                            (German
                                                                               Homemade
                                                                                Sandwich                                                   Meatballs)
                                                                                                                                               Wild
                                                                             Marinara Sauce                                                Mushrooms
                                     by Mariska                                by yongfook
                                                                                by Mariska                                                 by yongfook
                                                                                                                                            by dosdne




 yongfook 34 recipes              arebesque               pawtasu                     theory 14 recipes                  jerry
                                               1 recipe
      yongfook (edit)
                                  Tarte de Puree                              Pan-Roasted
                                                                               Indoor BBQ                                                Basil-Wrapped
                                                                                                                                          Rabbit with
                                  des Chataignes                              Salmon with
                                                                                Corn Cob                                                  Salmon and
                                                                                                                                          black olives
            Recipes 34
                                    / Chestnut                                      Wild                                                 Zucchini Pesto
            Location Tokyo          Puree Tart                                 Mushrooms                                                   Tagliatelle
                                     by dduane                                  by yongfook                                                by michelem
                                                                                                                                              yongfook
          Occupation Intarnets Producer
          Homepage Link


   About Me
 chimp 4 recipes                  Danika                  DaveWood                    Nicola 2 recipes                   lshannon
                                           6 recipes
     My favourite chefs:

     Gordon Ramsay
                                  Roast Chicken                              Chilled Tan-Tan
                                                                              Chicken with                                               MoldavianTuna
                                                                                                                                          Sesame stew,
     Nigel Slater
                                   with Harissa                                 preserved
                                                                                  Noodles                                                withtoc!niquot;!
                                                                                                                                              Lime Mash
     Jamie Oliver
                                   and Lemon                                   lemons and                                                moldoveneasc!
                                                                                 couscous
                                     by freychef                                by by len
                                                                                   yongfook                                                by by len
                                                                                                                                              yongfook




 wouter                           sugiko                  Judy                        mayu                               yehting
                                                                 3 recipes                                                         13 recipes
Open Source Food
Recipes rated, reviewed                                                                                        Logged in as yongfook
                                                                                                                                           Add Recipe
                                                                                                                             logout?
and improved by fellow
food lovers. Now with
beautiful photography.
                                                                                       Home         Food           People              Tips          My Page

                                                                                                                                                Search Recipes
TheAll East of Open Source Food
    People West Fusion Meat Vegetable Seafood Sweet Favourites Slow
                                                  Recipes Quick   Menus Tips      Messages   Create Menu Write Tip Add Recipe

Chefs, hobbyists, photographers, food-lovers - the community at OSF is a rich tapestry of talented, beautiful people.
                                    Spaghetty                                     Spicy Courgette
                                                                                    Simple and                                                 Pan-Roasted
                                                                                                                                                Frikadellen
                                    Bolognaise                                      & Chicken
                                                                                       Easy                                                    Salmon with
                                                                                                                                                 (German
                                                                                    Homemade
                                                                                     Sandwich                                                   Meatballs)
                                                                                                                                                    Wild
                                                                                  Marinara Sauce                                                Mushrooms
                                     by Mariska                                     by yongfook
                                                                                     by Mariska                                                 by yongfook
                                                                                                                                                 by dosdne




                                                                1 week to build
 yongfook 34 recipes              arebesque                    pawtasu                     theory 14 recipes                  jerry
                                               1 recipe
                                                        2100 users from word of mouth
      yongfook (edit)
                                  Tarte de Puree                                   Pan-Roasted
                                                                                    Indoor BBQ                                                Basil-Wrapped
                                                                                                                                               Rabbit with
                                                          200,000 page views a month
                                  des Chataignes                                   Salmon with
                                                                                     Corn Cob                                                  Salmon and
                                                                                                                                               black olives
            Recipes 34
                                    / Chestnut                                           Wild                                                 Zucchini Pesto
            Location Tokyo          Puree Tart                                      Mushrooms                                                   Tagliatelle
                                                       45% of traffic from natural search
                                     by dduane                                       by yongfook                                                by michelem
                                                                                                                                                   yongfook
          Occupation Intarnets Producer
          Homepage Link


   About Me
 chimp 4 recipes                  Danika                       DaveWood                    Nicola 2 recipes                   lshannon
                                           6 recipes
     My favourite chefs:

     Gordon Ramsay
                                  Roast Chicken                                   Chilled Tan-Tan
                                                                                   Chicken with                                               MoldavianTuna
                                                                                                                                               Sesame stew,
     Nigel Slater
                                   with Harissa                                      preserved
                                                                                       Noodles                                                withtoc!niquot;!
                                                                                                                                                   Lime Mash
     Jamie Oliver
                                   and Lemon                                        lemons and                                                moldoveneasc!
                                                                                      couscous
                                     by freychef                                     by by len
                                                                                        yongfook                                                by by len
                                                                                                                                                   yongfook




 wouter                           sugiko                       Judy                        mayu                               yehting
                                                                      3 recipes                                                         13 recipes
Building the Actual App is the new Planning
Decide on your base functionality, do a rough design and start building.
Starter

• File / Directory Structure

• Addressing Scalability

• Validation / Malicious use

• Error Handling

• Database Abstraction

• Logic Separation

• SEO / Goal Tracking
Starter

• File / Directory Structure

• Addressing Scalability

• Validation / Malicious use

• Error Handling

• Database Abstraction

• Logic Separation

• SEO / Goal Tracking
Starter

• File / Directory Structure

• Addressing Scalability

• Validation / Malicious use

• Error Handling

• Database Abstraction

• Logic Separation

• SEO / Goal Tracking
Starter

• File / Directory Structure

• Addressing Scalability

• Validation / Malicious use

• Error Handling

• Database Abstraction

• Logic Separation

• SEO / Goal Tracking
Starter

• File / Directory Structure

• Addressing Scalability

• Validation / Malicious use

• Error Handling

• Database Abstraction

• Logic Separation

• SEO / Goal Tracking
Starter

• File / Directory Structure

• Addressing Scalability

• Validation / Malicious use

• Error Handling
            MemberPeer::retrieveByPk($this->getAuthorId())->getFriends()
• Database Abstraction

• Logic Separation

• SEO / Goal Tracking
Starter

• File / Directory Structure

• Addressing Scalability

• Validation / Malicious use

• Error Handling

• Database Abstraction

• Logic Separation

• SEO / Goal Tracking
Main Course

• What do you want your users to
  be able to DO?

• What is in it for them?

• What’s your killer feature?

• Use high quality classes and
  libraries for sexy functionality,
  add them to your repertoire

   • Zend

   • jQuery
8apps: Growth     Driven by seed users, invite-only hype, blog marketing



                          Users




                                                   11,000



                                  7,000


                4,000

       2,000

      January   April             July           September
Open Source Food: Growth            Driven by blog marketing, evangelists



                  Users                    Recipes


                                                     5,000




                                                             3,000

                                 2,100

                                         1,260
                   1,200
                           800

      1 April 5       July       September       December (projected)
Dessert

• Where will you announce your
  app and who will talk about it?

• Let your users market the app

   • Blog parts

   • Customer service

• Be an evangelist yourself
Dessert

• Where will you announce your
  app and who will talk about it?

• Let your users market the app
        Ads by Google Blog Recipes   Food Blog   Cooking Blog Food Log For Baby Recipes


   • Blog parts Food – Social Networking for Recipes ! 15 March
       Open Source
       07


   • Customer service

• Be an evangelist yourself




                                                                                          Add benjaminchristie.com to:
                                                                                          AOL, MyYahoo, Google, Bloglines
                                                                                          Technorati, MY MSN, del.icio.us
September 29
                                                Helen   Christoph
                                Mel Stern       Acton   Kei Baron         Jon is making a list. 8:29pm


Dessert                                                                   Jon is quot;Hquot;quot;quot;quot;. 7:16pm

                                                                          Jon joined the group Jeremy Clarkson should be Prime
                                                                          Minister. 1:17pm

                                                                          Jon commented on his own posted item. 12:03pm

                                 William                 Rita
• Where will you announce your    Davis     Saya Busi Hjønnevåg         Open Source Food
                                                                      Open Source Recipes by yongfook
  app and who will talk about it?
                     Notes
                                                                                                           yongfook
                                3 of 351 notes.             See All

                                    A Week of Dining in Tokyo
• Let your users market the app                                                                            Location Tokyo
                                    12:02pm Sep 28 | 1 comment
                                                                                                         Occupation Intarnets Producer
        Ads by Google Blog Recipes A Food Blog Cooking Blog Food Log For Baby Recipes
                                     Week of Dining in Tokyo
                                    12:02pm Sep 28


   • Blog parts Food – omgyesss Networking for Recipes ! 15 March
       Open Source     Social       1:57pm Sep 27
       07
                                  Photos
   • Customer service7 albums.                                          My Heritage
                   2 of                                     See All

                                                                      I am       Singaporean and     British.
                                                  Home
                                                  Updated
• Be an evangelist yourself                                           I was born in      United Kingdom and I live in    Tokyo
                                                  September 6
                                                                      Heritage Facts:     Singapore was invented by Britain in 1819.
                                                  But Why Male        Ethnic Food:        Chicken Rice FTW. Oh and baked beans. Not
                                                  Models?                                 together, mind.
                                                  Created
                                                                         Add your heritage!
                                                  September 2

                                                                        The Wall
                                                                      Displaying 10 of 150 wall posts.                                 See All

                                                                       Write something on your own Wall...




                                                                      Attach:         Record Video        Share Link
                                  Friends in Other Networks                                                  Add benjaminchristie.com to:
                                                                                                             AOL, MyYahoo, Google, Bloglines
                                Networks with the most friends            Post                               Technorati, MY MSN, del.icio.us
                                Japan (53)
                                London (30)
                                                                                   Emily Grigg-Saito (Bryn Mawr) wrote
                                Australia (8)
                                                                                   at 7:49pm
Be An Evangelist

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How To Quickly Prototype, Implement and Market a Simple Web Application

  • 1. Open Source Food How to quickly prototype, implement and market a simple web application
  • 2. But Wait Let me talk about myself for a bit yongfook.com
  • 3. 8apps/Home Username: Password: Log In Social Networking for Productive People 8apps is a suite of online applications that helps you to work better. At the center there is Handshake, a fully-featured social network for you to make new contacts, strengthen existing relationships and find like-minded entrepreneurs. Add a contact in Handshake and suddenly a world of collaborative functionality opens up. Share task lists in Orchestrate, brainstorm together in Blueprint. The list goes on and is growing as we speak. Handshake Orchestrate Blueprint Pinpoint App 5 App 6 App 7 App 8
  • 4. 8apps/Home 8apps/Orchestrate Username: Password: (log out) logged in as yongfook In Log List Name My Tasks Shared Social Networking for Productive People x x x Shopping Apartment qweqw & qwe OSF &qweq Shopping 8apps is a suite of online applications that helps you to work better. At the 0 pending 0 pending center task is Handshake, a fully-featured social network for youAdd make Add a there to a task incorporate & lala 5 complete 5 complete new contacts, strengthen existing relationships and find like-minded set up blog / wiki beer qweqwe entrepreneurs. qweqw & qwe 8appsweq wordpress theme 4 HP other booze 0 pending 1 pending 123123 Add a contact in Handshake and suddenly a world of collaborative functionality 8 complete 12 complete something like kecap manis stuff opens up. Share task lists in Orchestrate, brainstorm together in Blueprint. 123123123 The list goes on and is growing as we speak. OSF &qweq more stuff suit eqweqwe 7 pending Handshakestuff cereal + milk Orchestrate Blueprint Pinpoint 1 complete 123 business plan 1st draft Add a task design x x 8appsweq Apartment Blueprint force paginate Add a task clean! Add a task App 5 Orch -> editable titles? App 6 App 7 App 8 change of address for bank? change of address for CC blog widget? change of address for mobile add rss link
  • 5. 8apps/Orchestrate 8apps/Home 8apps/Handshake Username: Password: (log out) logged in as yongfook In Log List Name Home My Tasks My Profile Shared Mail People Groups 2 NEW Social Networking for Productive People My Picture x x x Shopping Apartment qweqw & qwe OSF &qweq Shopping Handshakeofis the applications meet your to work friend, the online place to that helps you next better. At programmer, 8apps is a suite 0 pending 0 pending project is Handshake, a fully-featured social network for youAdd a task center task manager, accountant, interface designer make more. By to and Add a there incorporate & lala 5 complete 5 complete new contacts, strengthen existing relationships and find like-minded adding someone as a contact here, you can collaborate online in set up blog / wiki beer qweqwe entrepreneurs. qweqw & qwe 8appsweq 8apps. Handshake is social networking with purpose. wordpress theme 4 HP other booze 0 pending 1 pending 123123 Add a contact in Handshake and suddenly a world of collaborative functionality 8 complete 12 complete something like kecap manis stuff Recently Active Members opens up. Share task lists in Orchestrate, brainstorm together in Blueprint. 123123123 The list goes on and is growing as we speak. OSF &qweq more stuff suit eqweqwe 7 pending Handshakestuff cereal + milk Orchestrate Blueprint Pinpoint 1 complete 123 yongfook johnkr cinemafreak roadrunnermm DdeWit ChuckCheese pollen8 business plan 1st draft Add a task My Contacts (32) design psilens ouven mahyuni binreddy prakashjha Thomassl dimonay x x 8appsweq Apartment eMe nathantr Guig dmotz MrQwest hulbertd navix camenotes JARSInc pablonoel Blueprint force paginate Add a task clean! Add a task Recent Group Activity burleydude pbaron dannychoo App 5 Orch -> editable titles? App 6 App 7 App 8 change of address for bank? DdeWit posted in The Design Disease change of address for CC Thank god... not alone... blog widget? change of address for mobile add rss link
  • 6. Ads by Google International American News Europe News Arabia News 8apps/Handshake 8apps/Orchestrate 8apps/Home Username: Password: (log out) logged in as yongfook In Log RSS Feed httpAsia is a social news site about the web industry in Asia Online business in China, Japan, Singapore, Korea, Malaysia, Thailand and more List Name My Tasks Home My Profile Shared Mail People Groups 2 NEW Social Networking for Productive People MyhttpAsia Sponsors Picture From The Blogosphere From The News x x x Shopping Apartment qweqw & qwe OSF &qweq Shopping Handshakeofis the applications meet your to work friend, the online place to that helps you next better. At programmer, 8apps is a suite 0 pending 0 pending center task manager, accountant, interface designer make more. By project is Handshake,Why Did Yahoo networkSoftbanktask to and a fully-featured social Give for youAdd a Such a Sweet Bad Food Gone Worse Add a there From Entrepreneur incorporate & lala 5 complete 5 complete 2 Hours, 53 Minutes ago new contacts, strengthen existing relationships and findJapan? adding someone asPrice for Overture like-minded beer to Infopreneur: a contact here, you can collaborate online in via pingmag.jp blog / wiki set up qweqwe Make Money with entrepreneurs. bar and 44 Minutes ago Discuss This Article seekingalpha.com qweqw & qwe 8appsweq While waiting at a snack 8apps. Handshake is social networkingJapan). While there booze no information with purpose. Books, E-books, Inc has 34% stake in Yahoo other was looking at the food displays, HP wordpress theme 4 0 pending 1 pending 123123 and … Dutch photographer Rene Handshake and suddenly a world of collaborative functionality Add a contact in 8 complete 12 complete about this on Yahoo!'s site, it was something that Yahoo! Japan Infopreneurs sell something like kecap manis stuff Recently Active Members opens up. Share task lists in Orchestrate, brainstorm together in Blueprint. Nuijens and art director Ewoudt 123123123 made a big deal out of in … valuable information Boonstra of publisher The list goes on and is growing as we speak. OSF &qweq more stuff suit online in the form of KesselsKramer had the idea of eqweqwe 7 pending books, … collecting the … Handshakestuff cereal + milk Orchestrate Blueprint Pinpoint Google Library Foe Penning Googlization 1 complete 123 HP: Linux ready for Book yongfook johnkr cinemafreak roadrunnermm DdeWit ChuckCheese pollen8 mission-critical apps business plan 1st draft 50 Minutes ago Discuss This Article www.webpronews.com The Peebles 3 Hours ago Of course, a task Add Google already has censored information in China, as a Principles: Tales via www.zdnetasia.com concession to local laws and the burgeoning Chinese Internet and Tactics from an The open-source operating My Contacts (32) system is secure enough to be userbase designthe potential ... Entrepreneur's and used in mission-critical psilens ouven mahyuni binreddy prakashjha Thomassl dimonay Life … applications, says a senior Praise for The Peebles Hewlett-Packard executive. Principles quot;Don Peebles Internet lines of two Koreas to be linked Compare your salaryUse the IT x x nathantr example … is an 8appsweq Apartment eMe Guig during summit salary benchmark wizard and know the average … 55 Minutestask hulbertd a ago Discuss This Article english.yonhapnews.co.kr dmotz MrQwest navix camenotes JARSInc pablonoel Blueprint force paginate Add SEOUL, Oct. 1 (Yonhap) -- South and North Korea will be linked via Facebook, MySpace A Billion Bootstraps: clean! Add a task threaten your Activity Recent Group job, savings the Internet during the summit of their leaders from Tuesday to Microcredit, 7 Hours, 4 Minutes ago Thursday, 6 App South address for... change of Korea's bank? burleydude pbaron dannychoo App 5 Orch -> editable titles? App 7 App 8 Barefoot Banking, DdeWit posted in The Design Disease via www.zdnetasia.com and The Business While they present opportunities change of address for CC Thank god... not alone... blog widget? Solution … to meet people with similar International internet traffic growth slows, change of address for mobile interests,add rssnetworking sites social link A bold manifesto by two
  • 7. Ads by Google International American News Europe News Arabia News 8apps/Handshake 8apps/Orchestrate 8apps/Home Username: Password: (log out) logged in as yongfook In Log RSS Feed httpAsia is a social news site about the web industry in Asia Yongfook is a web producer and Japan, Singapore, Korea, Malaysia, Thailand and more Online business in China, List Name usability consultant based in Tokyo Home My Tasks My Profile Shared Mail People Groups 2 NEW Social Networking for Productive People MyhttpAsia Sponsors Picture From The Blogosphere From The News x x x Shopping Apartment qweqw & qwe OSF &qweq Shopping Handshakeofis the applications meet your to work friend, the online place to that helps you next better. At programmer, 8apps is a suite 0 pending 0 pending center task manager, accountant, interface designer make more. By project to and there is Handshake,Why Did Yahoo networkSoftbanktask a fully-featured social Give for youAdd a Such a Sweet Bad Food Gone Worse From Entrepreneur Blog a About Contact incorporate & lala RSS Add 5 complete 5 complete 2 Hours, 53 Minutes ago new contacts, strengthen existing relationships and findJapan? adding someone asPrice for Overture like-minded beer to Infopreneur: a contact here, you can collaborate online in Poll via pingmag.jp blog / wiki set up qweqwe seekingalpha.com Reader Recommended Make Money with entrepreneurs. bar and 44 Minutes ago Discuss This Article qweqw & qwe 8appsweq 8apps. Week of is social networkingJapan). While there booze no information A Handshake Inc has 34% stake in Yahoo with purpose. Dining in Tokyo While waiting at a snack Books, E-books, other was looking at the food displays, HP wordpress theme 4 0 pending 1 pending 123123 What would you do if you didn't have the internets? and … Dutch photographer Rene Handshake and suddenly a world of collaborative functionality Add a contact in 8 complete 12 complete Posted in Food on September 28th, 2007Yahoo!'s site, it (Edit) something that Yahoo! Japan about this on / 18 Comments was Infopreneurs sell something like kecap manis stuff Recently Active Members opens up. Share task lists in Orchestrate, brainstorm together in Blueprint. Nuijens and art director Ewoudt Get 500% more work done 123123123 made a big deal out of in … valuable information Fairly recently Ion and is growing as we speak. Boonstra of publisher did a week-long whistle-stop tour of Tokyo dining 45 The list goes OSF &qweq more stuff suit online in the form of KesselsKramer had the idea of - from plush restaurants at the top of 5 star hotels to hole-in-the- Make my own internets out of paper maché eqweqwe 7 pending books, … collecting the … 21 wall shacks that only serve one thing on the menu. Here is a run stuff cereal + milk Handshake Google Library Foe Penning Blueprintto find a girlfriend Orchestrate Pinpoint 123 opinions, should you findGooglization 1 complete Try down of where I went, with some HP: Linux ready for Book 16 yourself looking for a nice place to eat in The ‘Kyo. yongfook johnkr cinemafreak roadrunnermm DdeWit ChuckCheese pollen8 mission-critical apps business plan 1st draft Kill Indiscriminately 50 Minutes ago Discuss This Article www.webpronews.com The Peebles 3 Hours ago TY Harbor Brewery 13 Of course, a task Add Google already has censored information in China, as a Principles: Tales via www.zdnetasia.com Total Votes: 95 concession to local laws and the burgeoning Chinese Internet and Tactics from an The open-source operating My Contacts (32) Started: 24th September 2007 system is secure enough to be userbase designthe potential ... Entrepreneur's and used in mission-critical psilens ouven mahyuni binreddy prakashjha Thomassl dimonay Life … Recent Web Activity applications, says a senior Praise for The Peebles Hewlett-Packard executive. Principles quot;Don Peebles Internet lines of two Koreas to be linkeda photo to flickr I posted Compare your salaryUse the IT x x nathantr example … is an 8appsweq Apartment eMe Guig Ok I'm all set. » during summit salary benchmark wizard and know the average … 55 Minutestask hulbertd a ago Discuss This Article english.yonhapnews.co.kr dmotz MrQwest navix camenotes JARSInc I duggpablonoel Blueprint force paginate Add an article The Top 50 Dystopian Movies of All Time SEOUL, Oct. 1 (Yonhap) -- South and North Korea will be linked via Facebook, MySpace » A Billion Bootstraps: clean! 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  • 8. Why build an app? • For fun • For mad profitz!1 • As a marketing experiment • To make yourself a better programmer / designer • To use your skill / resources to benefit other people
  • 9. Open Source Food Recipes rated, reviewed Logged in as yongfook Add Recipe logout? and improved by fellow food lovers. Now with beautiful photography. Home Food People Tips My Page Search Recipes All East West Fusion Meat Vegetable Seafood Sweet Quick Slow Spaghetty Simple and Frikadellen Bolognaise Easy (German Homemade Meatballs) Marinara Sauce by Mariska by Mariska by dosdne Tarte de Puree Pan-Roasted Rabbit with des Chataignes Salmon with black olives / Chestnut Wild Puree Tart Mushrooms by dduane by yongfook by michelem Roast Chicken Chicken with Moldavian stew, with Harissa preserved toc!niquot;! and Lemon lemons and moldoveneasc! couscous by freychef by len by len
  • 10. Open Source Food Recipes rated, reviewed Logged in as yongfook Add Recipe logout? and improved by fellow food lovers. Now with beautiful photography. Home Food People Tips My Page Search Recipes TheAll East of Open Source Food People West Fusion Meat Vegetable Seafood Sweet Quick Slow Chefs, hobbyists, photographers, food-lovers - the community at OSF is a rich tapestry of talented, beautiful people. Spaghetty Simple and Frikadellen Bolognaise Easy (German Homemade Meatballs) Marinara Sauce by Mariska by Mariska by dosdne yongfook 34 recipes arebesque pawtasu theory 14 recipes jerry 1 recipe Tarte de Puree Pan-Roasted Rabbit with des Chataignes Salmon with black olives / Chestnut Wild Puree Tart Mushrooms by dduane by yongfook by michelem chimp Danika DaveWood Nicola 2 recipes lshannon 4 recipes 6 recipes Roast Chicken Chicken with Moldavian stew, with Harissa preserved toc!niquot;! and Lemon lemons and moldoveneasc! couscous by freychef by len by len wouter sugiko Judy mayu yehting 3 recipes 13 recipes
  • 11. Open Source Food Recipes rated, reviewed Logged in as yongfook Add Recipe logout? and improved by fellow food lovers. Now with beautiful photography. Home Food People Tips My Page Search Recipes TheAll East of Open Source Food People West Fusion Meat Vegetable Seafood Sweet Favourites Slow Recipes Quick Menus Tips Messages Create Menu Write Tip Add Recipe Chefs, hobbyists, photographers, food-lovers - the community at OSF is a rich tapestry of talented, beautiful people. Spaghetty Spicy Courgette Simple and Pan-Roasted Frikadellen Bolognaise & Chicken Easy Salmon with (German Homemade Sandwich Meatballs) Wild Marinara Sauce Mushrooms by Mariska by yongfook by Mariska by yongfook by dosdne yongfook 34 recipes arebesque pawtasu theory 14 recipes jerry 1 recipe yongfook (edit) Tarte de Puree Pan-Roasted Indoor BBQ Basil-Wrapped Rabbit with des Chataignes Salmon with Corn Cob Salmon and black olives Recipes 34 / Chestnut Wild Zucchini Pesto Location Tokyo Puree Tart Mushrooms Tagliatelle by dduane by yongfook by michelem yongfook Occupation Intarnets Producer Homepage Link About Me chimp 4 recipes Danika DaveWood Nicola 2 recipes lshannon 6 recipes My favourite chefs: Gordon Ramsay Roast Chicken Chilled Tan-Tan Chicken with MoldavianTuna Sesame stew, Nigel Slater with Harissa preserved Noodles withtoc!niquot;! Lime Mash Jamie Oliver and Lemon lemons and moldoveneasc! couscous by freychef by by len yongfook by by len yongfook wouter sugiko Judy mayu yehting 3 recipes 13 recipes
  • 12. Open Source Food Recipes rated, reviewed Logged in as yongfook Add Recipe logout? and improved by fellow food lovers. Now with beautiful photography. Home Food People Tips My Page Search Recipes TheAll East of Open Source Food People West Fusion Meat Vegetable Seafood Sweet Favourites Slow Recipes Quick Menus Tips Messages Create Menu Write Tip Add Recipe Chefs, hobbyists, photographers, food-lovers - the community at OSF is a rich tapestry of talented, beautiful people. Spaghetty Spicy Courgette Simple and Pan-Roasted Frikadellen Bolognaise & Chicken Easy Salmon with (German Homemade Sandwich Meatballs) Wild Marinara Sauce Mushrooms by Mariska by yongfook by Mariska by yongfook by dosdne 1 week to build yongfook 34 recipes arebesque pawtasu theory 14 recipes jerry 1 recipe 2100 users from word of mouth yongfook (edit) Tarte de Puree Pan-Roasted Indoor BBQ Basil-Wrapped Rabbit with 200,000 page views a month des Chataignes Salmon with Corn Cob Salmon and black olives Recipes 34 / Chestnut Wild Zucchini Pesto Location Tokyo Puree Tart Mushrooms Tagliatelle 45% of traffic from natural search by dduane by yongfook by michelem yongfook Occupation Intarnets Producer Homepage Link About Me chimp 4 recipes Danika DaveWood Nicola 2 recipes lshannon 6 recipes My favourite chefs: Gordon Ramsay Roast Chicken Chilled Tan-Tan Chicken with MoldavianTuna Sesame stew, Nigel Slater with Harissa preserved Noodles withtoc!niquot;! Lime Mash Jamie Oliver and Lemon lemons and moldoveneasc! couscous by freychef by by len yongfook by by len yongfook wouter sugiko Judy mayu yehting 3 recipes 13 recipes
  • 13. Building the Actual App is the new Planning
  • 14. Decide on your base functionality, do a rough design and start building.
  • 15. Starter • File / Directory Structure • Addressing Scalability • Validation / Malicious use • Error Handling • Database Abstraction • Logic Separation • SEO / Goal Tracking
  • 16. Starter • File / Directory Structure • Addressing Scalability • Validation / Malicious use • Error Handling • Database Abstraction • Logic Separation • SEO / Goal Tracking
  • 17. Starter • File / Directory Structure • Addressing Scalability • Validation / Malicious use • Error Handling • Database Abstraction • Logic Separation • SEO / Goal Tracking
  • 18. Starter • File / Directory Structure • Addressing Scalability • Validation / Malicious use • Error Handling • Database Abstraction • Logic Separation • SEO / Goal Tracking
  • 19. Starter • File / Directory Structure • Addressing Scalability • Validation / Malicious use • Error Handling • Database Abstraction • Logic Separation • SEO / Goal Tracking
  • 20. Starter • File / Directory Structure • Addressing Scalability • Validation / Malicious use • Error Handling MemberPeer::retrieveByPk($this->getAuthorId())->getFriends() • Database Abstraction • Logic Separation • SEO / Goal Tracking
  • 21. Starter • File / Directory Structure • Addressing Scalability • Validation / Malicious use • Error Handling • Database Abstraction • Logic Separation • SEO / Goal Tracking
  • 22. Main Course • What do you want your users to be able to DO? • What is in it for them? • What’s your killer feature? • Use high quality classes and libraries for sexy functionality, add them to your repertoire • Zend • jQuery
  • 23. 8apps: Growth Driven by seed users, invite-only hype, blog marketing Users 11,000 7,000 4,000 2,000 January April July September
  • 24. Open Source Food: Growth Driven by blog marketing, evangelists Users Recipes 5,000 3,000 2,100 1,260 1,200 800 1 April 5 July September December (projected)
  • 25. Dessert • Where will you announce your app and who will talk about it? • Let your users market the app • Blog parts • Customer service • Be an evangelist yourself
  • 26. Dessert • Where will you announce your app and who will talk about it? • Let your users market the app Ads by Google Blog Recipes Food Blog Cooking Blog Food Log For Baby Recipes • Blog parts Food – Social Networking for Recipes ! 15 March Open Source 07 • Customer service • Be an evangelist yourself Add benjaminchristie.com to: AOL, MyYahoo, Google, Bloglines Technorati, MY MSN, del.icio.us
  • 27. September 29 Helen Christoph Mel Stern Acton Kei Baron Jon is making a list. 8:29pm Dessert Jon is quot;Hquot;quot;quot;quot;. 7:16pm Jon joined the group Jeremy Clarkson should be Prime Minister. 1:17pm Jon commented on his own posted item. 12:03pm William Rita • Where will you announce your Davis Saya Busi Hjønnevåg Open Source Food Open Source Recipes by yongfook app and who will talk about it? Notes yongfook 3 of 351 notes. See All A Week of Dining in Tokyo • Let your users market the app Location Tokyo 12:02pm Sep 28 | 1 comment Occupation Intarnets Producer Ads by Google Blog Recipes A Food Blog Cooking Blog Food Log For Baby Recipes Week of Dining in Tokyo 12:02pm Sep 28 • Blog parts Food – omgyesss Networking for Recipes ! 15 March Open Source Social 1:57pm Sep 27 07 Photos • Customer service7 albums. My Heritage 2 of See All I am Singaporean and British. Home Updated • Be an evangelist yourself I was born in United Kingdom and I live in Tokyo September 6 Heritage Facts: Singapore was invented by Britain in 1819. But Why Male Ethnic Food: Chicken Rice FTW. Oh and baked beans. Not Models? together, mind. Created Add your heritage! September 2 The Wall Displaying 10 of 150 wall posts. See All Write something on your own Wall... Attach: Record Video Share Link Friends in Other Networks Add benjaminchristie.com to: AOL, MyYahoo, Google, Bloglines Networks with the most friends Post Technorati, MY MSN, del.icio.us Japan (53) London (30) Emily Grigg-Saito (Bryn Mawr) wrote Australia (8) at 7:49pm