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3 4 20 Major global 
Table of 
Contents 22 28 30 10 biggest 
2 NO EXIT internet report 
34 40 42 Built to last or The next 
Methodology 
built to sell? 
generation 
Israeli Internet 
companies 
Focus areas of 
Israeli Internet 
companies 
Unique 
capabilities of 
Israeli Internet 
companies 
Internet 
trends 
10 facts about 
the Israeli 
Internet 
industry 
Introduction
NO EXIT internet report 3 
When discussing Israeli Internet 
companies, there is always inherent 
tension. On one hand, there's excitement 
over young entrepreneurs successfully 
crafting an exit for their start-ups; 
on the other, there are complaints 
over these same entrepreneurs not 
demonstrating the forbearance and 
persistence required to build companies 
for the long haul. 
Because most of the conversations focus on exits, those companies that succeeded 
in growing – companies that employ tens if not hundreds of employees, reaching 
revenues of tens of millions of dollars a year – do not always achieve the 
recognition and admiration they deserve. 
This was the starting point of thetime (in collaboration with TheMarker), when 
we decided to map the Israeli Internet industry from a different perspective: 
not the innovative start-ups, not the big exits, but rather companies whose 
annual income is at least 10 million dollars. With data retrieved from IVC 
databases, from public sources and from the companies themselves, we created 
the first ranking of its kind of large Israeli Internet companies. We sought to 
identify the popular sectors among these companies, and the unique capabilities 
they've developed. We spoke to entrepreneurs and to venture capitalists in 
order to delve beyond the dry numbers and figures, and to find out whether the 
companies on the list were established for a quick exit – or for the long term. 
Here's a first snapshot of the mature sector of the Israeli Internet industry.
4 NO EXIT internet report 
It would be impossible to discuss 
Israeli Internet companies without 
first mentioning some of the most 
important trends in the industry in 
general. Our canvas is too small to 
cover all of the important trends, but 
here are some facts and figures we 
should all be familiar with. 
A Digital 
World: 
the Major 
Trends
page 16 MOBILE page 6 
NO EXIT internet report 5 
SOCIAL 
page 8 
SHARING 
page 10 
GAMING 
page 12 
VIDEO 
page 14 
ECOMMERCE 
ADVERTISING 
page 18
2011 900M 316M 
The first year in 
which smartphone sales 
exceeded PC sales 
6 NO EXIT internet report 
Estimated number of 
smartphones in global 
use at the end of 2011 
Number of tablets that 
will be sold in 2016, 
according to Gartner 
MOBILE
370M 850,000 500M 
NO EXIT internet report 7 
Number of iOS devices 
(iPhone / iPad / iPod) 
sold by the end of ,2011 
147M of them in 2011 
Global daily activations 
of Android devices 
Sources: Mary Meeker, Gartner, Apple, Google, Facebook 
Mobile monthly active 
users of Facebook, April 
2012
900M 100Bn Zuckerberg’s 
8 NO EXIT internet report 
Law 
SOCIAL 
Monthly active Facebook 
users, April 2012 
Number of Facebook 
"friendships" in December 
2011 – and Facebook's estimated 
market value in dollars at time 
of IPO. In other words, a dollar 
per friend 
Zuckerberg's Law – Every 
year, people are sharing 
twice as much information as 
the previous year.
150M 170M 3.2Bn 
NO EXIT internet report 9 
Number of LinkedIn users, 
February 2012 
180 
160 
140 
120 
100 
80 
60 
40 
20 
0 
July 11 Oct 11 Jan 12 Apr 12 
Number of registered users of 
Google+ after less than nine 
months. But what is the level 
of engagement? 
Daily number of likes 
and comments on 
Facebook, April 2012 
Sources Facebook, Google, LinkedIn
11M 20Bn 25,088 
Number of unique visitors 
per month to Pinterest, 
January 2012. No 
independent website in 
history has ever reached 
10M so quickly 
10 NO EXIT internet report 
Number of cumulative posts 
on Tumblr, March 2012. 15Bn 
page views. 
Tweets per second during the 
screening of Castle in the 
Sky on Japanese television, 
December 2011. The all-time 
tweets-per-second 
record. 
SHARING
99,344,382 2Bn 1Bn 
NO EXIT internet report 11 
Amount, in dollars, of user 
contributions to projects on 
Kickstarter in 2011. More 
than 3 times the sum in 
2010 
Pageviews on Reddit, 
December 2011. More 
than 100 million pages 
per employee 
The amount, in dollars, 
that Facebook paid to 
acquire Instagram. 77M 
dollars per Instagram 
employee 
Sources: Compete, Tumblr, Twitter, Instagram, Reddit, Kickstarter
GAMING 
7Bn 210M 700M 
Market value in dollars 
of Zynga at IPO 
12 NO EXIT internet report 
Price, in dollars, that Zynga 
paid for OMGPOP, developer 
of the Draw Something app 
that reached 50 million 
downloads in 50 days. 
Estimated number of 
downloads of Angry Birds 
games on all platforms, 
March 2012
50% 3.3M 8M 
NO EXIT internet report 13 
Share of time devoted to 
games out of total time 
spent on mobile apps, 
December 2011 
Amount, in dollars, raised by 
developers of the game Double 
Fine Adventure on Kickstarter, 
a record at the time (March 
2012) 
Number of Kinect units 
sold by Microsoft within 
two months after launch 
Sources: Zynga, Rovio, Kickstarter, Microsoft
VIDEO 
1.2Bn 60 4Bn 
Number of online video 
viewers worldwide, 
October 2011 
14 NO EXIT internet report 
Hours of video uploaded 
to YouTube every minute, 
December 2011 
Number of videos viewed 
every day on YouTube, 
December 2011. More than 
one trillion views per year
6 1.05M 7.6 
NO EXIT internet report 15 
Number of days for the 
video KONY 2012 to reach 
100 million views. The most 
viral video in history 
Number of US households 
that cancelled their cable 
or satellite subscriptions 
in 2011 
Hexabytes (billions of gi-gabytes) 
of mobile video 
traffic in 2016. 24 times 
the traffic in 2011 
Sources: Convergence Consulting, Cisco, Visible Measures, YouTube, comscore
ECOMMERCE 
256Bn 31Bn 8Bn 
Estimated US ecommerce 
spending in 2011 
(including travel), in 
dollars 
16 NO EXIT internet report 
Forecasted US ecommerce 
spending in 2016, in 
dollars 
Forecasted mobile phone 
transactions on eBay in 
2012, in dollars
1.6Bn 600M 48Bn 
NO EXIT internet report 17 
Groupon revenues in dollars 
in 2011 – an increase of 
419% compared with 2010. 
Will the company turn 
profitable and salvage the 
image of daily deals? 
Estimated revenue in 
2011, in dollars, of the 
Gilt Groupe – the pioneer 
of private flash sales. 
Amazon's revenue in dollars 
in 2011. 
Sources: comscore, Forbes, Amazon, Groupon, Forrester, eBay
ADVERTISING 
73Bn 
Global online advertising 
revenues, in dollars, in 
2011. 
18 NO EXIT internet report 
44% 
Google's market share 
out of the global online 
advertising pie in 2011. 
132% 
Growth of display 
advertising between 2011 
and 2016, according to 
Forrester.
7.7Bn 70% 3Bn 
NO EXIT internet report 19 
Forecast, in dollars, of 
global social network 
advertising in 2012. 
Facebook's estimated 
share of social network 
advertising. 
Estimate, in dollars, of 
global mobile advertising in 
2011. 
Sources: Forrester, emarketer
10 Facts 
about the Israeli Internet Industry 
Source: IVC 
20 NO EXIT internet report
Total sum of 
Number of Internet 
companies closed in 
Internet industry 
exits in 2011 
NO EXIT internet report 21 
1,150 
Number of people 
employed in the 
industry 
25% 
15 
$482M 
153 
49 40% 
Number of active Israeli 
Internet companies 
The Internet's 
share out of total 
capital raised in 
the hi-tech sector 
Number of exits 
in 2011 
Amount of capital raised 
in 2011 
Number of Internet 
companies founded in 2011 
Decline in the 
number of newly 
founded companies 
compared with 
2009 
$1.5Bn 
2011 
15,000 over- 
by 115 companies 
Number of IPOs 
of Internet 
companies in 2011 
0
The 10 Biggest 
Israeli Internet 
Companies 
Based on available data, more than 40 global Israeli 
Internet companies have reached revenues of 10 million 
dollars a year. Their total combined revenue exceeds 
2.5 billion dollars. 
22 NO EXIT internet report 
1 
2 
3 
4 
5 
6 
7 
8 
9 
10 
500 
276 
262 
125-120 
120-100 
105 
85 
90-80 
80 
70
NO EXIT internet report 23 
Other companies 
50 million dollars and up: 
30 to 50 million dollars: 
10 to 30 million dollars: 
On the verge: 
Kontera 
Kenshoo 
Outbrain 
Kaltura 
Perion 
SupportSpace 
EasyForex 
Babylon 
Optionfair 
WinBuyer 
AdStract 
Virtech 
Time to Know 
Seeking Alpha 
Plarium 
Payoneer 
Peer39 
Websplanet 
Exent 
Agent Video 
BrainPOP 
Plimus 
Oberon 
eTrader/ 
anyoption 
eToro 
DoubleVerify 
WebCollage 
Mobixell 
iMesh 
Wix 
TLV Media 
Massive 
Impact 
4XPlace 
xForex 
Optionbit/ 
Tradologic 
eTeacher 
Spotoptions/ 
bancdebinary 
Gigya 
MyHeritage 
uTest 
eXelate 
MyThings 
Metacafe 
InnerActive 
RoadStar 
Media 
Volonet 
Iron Source 
SweetIM
CoolVision 
85 
Social Network 
iForex/ 
bForex 
Cellular advertising 
Advertising 
888 
100-120 
Babylon 
Forex and options 
Pornography 
58 
Content management and delivery 
24 NO EXIT internet report 
Perion 
Network 
iMesh 
20 
25 
30 
Playtech 
WebCollage 
20 
Gaming 
FiftyOne 
e-commerce 
e-learning 
Mobixell 
20 
15 
Advertising technology 
Web applications 
Other 
276 
262 
BrainPOP 
eTeacher 
Group 
xForex 
Meta 
cafe 
My 
Things 
15-20 
Oberon 
Media 
DSNR 
70 
20-30 
10 
Plimus Kontera 
50 
Easy 
20-30 
Road Forex 
Star 
Media 
10 
30-40 
80 
11 
1994 1996 1997 1999 2000 2001 2003 2004
Markets 
80-90 anyoption/ 
NO EXIT internet report 25 
Wix 
Gigya 
15 
eXelate 
Conduit 
500 
Support 
Space 
Outbrain 
Kenshoo 
Inner 
Active 
10 
4XPlace 
uTest 
Spotoption/ 
bancdebinary 
16-20 
TLV 
media 
20 
Optionbit/ 
Tradologic 
Massive 
Impact 
20 
Double 
Verify 
AVA 
120-125 
My 
Heritage 
15 
15 
15 
Matomy 
105 
2005 2006 2007 2008 2009 
eTrader 
25-30 
20-30 
eToro 
20-25 
20 
Kaltura 
30 
35 
30 
20 
20 
30
Biggest 
money 
raisers 
26 NO EXIT internet report 
Market value 
Capital raised in 
millions of dollars 
Known market value in 
millions of dollars 
* Traded company, market cap as of 19.4.2012 
Partial list; information based on public sources 
34 34 36 24 24 30 30 33 20
200 300 1,400 
* * 
Source: IVC, public sources 
NO EXIT internet report 27 
67 
48 200 350 
37 37 
64 
61 
54 
43 
47 
Several of thetime's 
owners also own a 
share of Matomy 
150 250 600 
* 
*
Focus 
Areas 
28 NO EXIT internet report 
The focus areas of Israeli Internet 
companies are the result of objective 
market conditions and of attributes 
that are traditionally ascribed to 
Israelis in general, and to Israeli 
entrepreneurs in particular. 
To start with, the competition in the consumer Internet 
industry is tough and rages among huge companies. The 
critical market to break through is the US market, in 
which Israeli companies are at an inherent disadvantage 
because of physical distance and because they are 
unfamiliar with the local consumer. To succeed, they must 
enter with a clear competitive advantage. "In the process 
of natural selection", says Ron Yekutiel, the founder of 
Kaltura, "you either come to market with something smart 
and innovative, or you rely on a regulatory advantage". 
The massive entry of Israeli companies into the "shadow" 
sectors of the Internet industry is explained by the 
regulatory advantage Israeli companies possess over their 
American counterparts, complemented by Israeli hutzpah. 
In the field of advertising technology, the explanation 
is different. "Israeli companies don't usually develop 
new platforms", says Yekutiel. "We provide incremental 
improvements. We are the mouse riding the elephant, and we 
go for the things with 1:100 chance of success, not 1:1000. 
For customers, it's less of a gamble to make an incremental 
choice".
NO EXIT internet report 29 
Cellular 
advertising 
Ad tech 
Web 
applications Ecommerce 
Content 
management 
and delivery 
Other 
Forex and 
Advertising options 
Matomy 
DSNR 
TLV Media 
RoadStar Media 
Mobixell 
Massive Impact 
InerActive 
Kontera 
Kenshoo 
Outbrain 
DoubleVerify 
eXelate 
MyThings 
Conduit 
Babylon 
Perion Network 
WebCollage 
Wix 
Gigya 
Volonet 
Iron Source 
SweetIM 
FiftyOne 
Plimus 
Kaltura 
iMesh 
Metacafe 
SupportSpace 
uTest 
AVA 
iForex/bForex 
Markets 
EasyForex 
Optionbit/ 
Tradologic 
Anyoption 
eToro 
4XPlace 
Spotoption/ 
bancebinary 
xForex 
Pornography 
XXX 
CoolVision 
Oberon 
Gambling 
Playtech 
888 
Social 
Networks 
MyHeritage 
Games 
E-learning 
BrainPOP 
eTeacher Group
Unique Capabilities 
Tech Smarts Execution 
30 NO EXIT internet report 
But Israeli technological expertise has been around ever 
since graduates of army unit 8200 started hitting the market. 
In the past decade, Israeli entrepreneurs have developed 
another much-valued skill. Rina Shainski, a partner at Carmel 
Ventures, believes one of the strengths of Israeli companies 
these days is the ability to execute. "Israeli companies can 
successfully execute various facets of the business, be it 
distribution or monetization. They dynamically respond to 
market needs by constantly optimizing the proposition, the 
packaging, and the business model. A generation of managers 
has grown in Israel that possesses not only technological 
know-how, but also the ability to do the hard implementation 
work". 
Meir (Iri) Zohar, founder of eXelate, agrees: "By now there's 
an ecosystem here. Managers and entrepreneurs who grew up in 
start-ups, experienced both success and failure, accumulated 
knowledge, and then set out on their own and founded new 
companies". 
Israeli Internet companies and entrepreneurs have 
developed outstanding skills in several specific 
fields in recent years. "Israelis are more willing to 
solve problems where the technological challenge is 
formidable" says Yaron Galai, founder of Outbrain. 
"Americans look for the quick path to get to the 
end-user, and will usually start from the business 
end. Israelis start with the technology". 
Yair Grindlinger, founder of SupportSpace agrees 
and adds: "We're problem solvers. Israelis will come 
up with sophisticated and creative solutions to 
relatively complex, algorithm-heavy problems". This 
can sometimes result in situations where Israelis 
will start out with a technology, says another 
entrepreneur, and only then try to understand which 
problem it actually solves. Yet there is no doubt 
the technological ingenuity demonstrated by Double 
Verify, Outbrain, Kenshoo and others – dynamic 
analysis and optimization of billions of exposures – 
is world-class.
Direct Marketing 
The "shadow companies" serve as 
incubators for quite a few of these 
managers. The know-how acquired in 
these companies, of direct marketing to 
the end customer, is tremendous – and it 
inevitably seeps into the "legitimate" 
companies. After many years in which 
Israeli entrepreneurs were derided for 
lacking marketing skills, for being 
"afraid to go Direct-to-Consumer, and 
only seeking channels and VARs", the 
conversation has now changed. 
Michael Jackson, a partner at Mangrove 
Capital Partners, says: "The experience 
and capabilities of Israeli companies in 
web marketing, customer acquisition and 
retention, are unparalleled on a global 
level". Yaron Galai puts it succinctly: 
"We no longer fear the consumer". 
The experience and 
capabilities of Israeli 
companies in web 
marketing, customer 
acquisition and retention, 
are unparalleled on a 
global level". 
Michael Jackson, 
Mangrove Capital Partners 
31 internet report NO EXIT * 
חברה נסחרת – שווי ממוצע 
רשימה חלקית. כל המידע ממקורות גלויים 
רשימה We no longer fear 
the consumer" 
Yaron Galai, Outbrain
32 NO EXIT internet report 
Silicon 
Valley 
Silicon 
Wadi? 
Israeli Internet companies have yet to develop teleportation skills. 
Whether the Israeli entrepreneur likes relocation or not, the general 
consensus is that at a certain stage, in order to grow, it is necessary to 
move the company's headquarters overseas (i.e. Silicon Valley, in most 
cases). Iri Zohar of eXelate: "It's obviously feasible tech-wise to stay 
here. But it's about business. It's about people, and the market is in the 
US. For Americans, the US is the center of the world – and if you don’t have 
a local operation, they won't take you seriously". Daniel Cohen of Gemini 
adds: "It's true there are exceptions, companies that decided to do it 
differently – Wix, Conduit – but in most cases there is still no alternative 
to being close to customers and consumers". 
Not all entrepreneurs agree. Wix, Conduit and other companies did indeed 
decide to build a global company from Israel. "People kept suggesting we 
work according to the classic Israeli hi-tech model – management in the US, 
R&D in Israel", said the CEO of Conduit, Ronen Shilo, in a March 2012 The 
Marker interview. "I refused. I think it's important that a CEO be close 
to his team". Nir Tarlovsky , one of the founders of Matomy and thetime 
adds: "The world is flat is not just a great title for a book. Today's 
Internet offers a real opportunity for Israeli companies to establish global 
operations centered in Israel, with customers spread throughout the world. 
A digital product or service can now be distributed to the end-customer, 
whether business or private, through direct marketing over the web – a field 
in which Israel stands at the cutting edge globally". 
or
או "People kept suggesting we work according 
to the classic Israeli hi-tech model – 
management in the US, R&D in Israel. I 
refused. I think it's important that a CEO be 
close to his team" 
Ronen Shilo, Conduit 
NO EXIT internet report 33 
"It's obviously feasible tech-wise to stay 
here. But it's about business. It's about 
people, and the market is in the US. For 
Americans, the US is the center of the world 
– and if you don’t have a local operation, they 
won't take you seriously". 
Iri Zohar, eXelate 
"The world is flat is not just a great 
title for a book. Today's Internet offers 
a real opportunity for Israeli companies 
to establish global operations centered in 
Israel, with customers spread throughout 
the world." 
Nir Tarlovsky , thetimee 
"It's true there are exceptions, companies 
that decided to do it differently – Wix, 
Conduit – but in most cases there is still no 
alternative to being close to customers and 
consumers". 
Daniel Cohen, Gemini
Built to last or built to sell? 
When discussing the typical 
traits of Israeli entrepreneurs, 
there is one about which there 
is widespread agreement: the 
tendency for a quick exit. 
The well-known stereotype is 
of Israel as Start Up Nation: 
Israelis are creative and 
daring entrepreneurs, but when 
the time comes for systematic 
management and a long term 
perspective – that's the sign 
to sell to an American company 
that will take it to the next 
level. We're sophisticated and 
nimble, we know how to take 
34 NO EXIT internet report 
advantage of an opportunity 
– and then we move on, to the 
next new thing. "The book 
they wrote about Israel is not 
called Late Stage Nation", says 
Ron Yekutiel of Kaltura, "here 
it's eat and be merry, because 
tomorrow Iran will strike". 
The fact is that over the past 
decade many Israeli Internet 
companies have chosen to 
realize profits through a sale 
to a foreign company, rather 
than continue growing via an 
IPO or an additional round of 
financing. Thus was created 
the national Israeli syndrome 
known as the Nokia Syndrome, 
namely: why hasn't Israel 
produced a company like Nokia? 
The question is whether this 
statement will also be true for 
the entrepreneurs and companies 
on our list?
Biggest exits by Israeli Internet 
Companies in 2011-12 
In millions of dollars 
NO EXIT internet report 35 
Company name and sale sum Buyer 
DG 
Singtel 
ValueClick 
51 7 
3 21 
2 95 
Company name and sale sum Buyer 
Harrah's 
Microsoft 
Facebook 
1 00 
1 00 
70
"It's time to put the 
syndrome to rest… Entrepreneurs aged 
First, we already have companies that are better than Nokia – Checkpoint, 
Mellanox" says Yaron Galai. "Second, the concept is wrong. Even in Silicon 
Valley there are quite a few companies that will jump at the first offer 
they receive. Entrepreneurs aged 20 to 30 are not a VC firm with a 
portfolio – their eggs are all in one basket. If they get an offer that will 
potentially change their lives, they'll accept". "The choice between 10-5 
million dollars right now and continuing to work for a few more years, 
and then we'll see, is not a difficult one", says another entrepreneur. Ron 
Yekutiel adds: "Keep in mind that in Israel entrepreneurs do not come from 
families with a garage (like the famous Silicon Valley entrepreneurs that 
started out in garages – HP, Apple and others). Most don't even have an 
apartment". 
Sometimes, market dynamics dictate the sale. "The field of advertising 
technology, for example, is highly complex", explains one of the 
entrepreneurs, "and so customers seek a comprehensive solution. A company 
that is unable to offer such a solution will look to sell". In other words, 
either you're big or you must sell at a certain stage to someone big. 
Another entrepreneur explains that "today's giants – Google, Facebook – are 
constantly on the lookout for a technological edge, by way of "plucking" 
start-ups at relatively early stages. Moreover, if a big company wants to 
dominate a certain domain via, for example, acquisition of a start-up – not 
your start-up – you now have to decide whether to continue and compete 
with a big company. This is a particularly difficult decision if you're not 
the leader in the domain, but number 2 or 3". 
36 NO EXIT internet report 
20 to 30 are not a VC 
firm with a portfolio 
– their eggs are all 
in one basket. If they 
get an offer that will 
potentially change 
their lives, they'll 
accept". 
Yaron Galai, Outbrain 
The book they wrote 
about Israel is not 
called Late Stage 
Nation. Here it's eat 
and be merry, because 
tomorrow Iran will 
strike". 
Ron Yekutiel, Kaltura
NO EXIT internet report 37 
Some entrepreneurs blame the exit 
phenomenon on market failure: local VCs 
do not offer ample solutions for mature 
start-ups that need interim financing 
(mid/late-stage) that will enable them 
to grow. 
Not everyone agrees, though. "If you 
believe you can build a large company – 
you can raise the capital", said one of 
the entrepreneurs we spoke with. "It's 
true there aren't many late stage VCs 
in Israel. But if you're well connected, 
you can bring in foreign investors". 
However, all of the entrepreneurs 
agree that Israeli funds do not 
perform enough internal exits to help 
entrepreneurs and senior executives 
resist the temptation of an exit, "pay 
off the mortgage" and continue building 
the company. 
Recent late stage financing by Israeli Internet companies, in millions of dollars 
15 30 40 
15 20 35 
15 17 33
The top 40 list 
exhibits several 
signs the exit norm 
may be changing… 
38 NO EXIT internet report
NO EXIT internet report 39 
Many of the companies 
on the list have raised 
substantial sums in several 
rounds (Double Verify, 
Kenshoo, Kaltura, Wix, Gigya, 
SupportSpace, Outbrain, 
MyThings and others), and the 
entrepreneurs heading these 
companies are experienced, 
with the motivation and 
desire to build for the long 
term. "Nokia Syndrome? 
It's not necessarily 
true anymore", says Yair 
Grindlinger, founder of 
SupportSpace. "Think about 
it this way: ten years 
ago, were there 40 Israeli 
Internet companies that 
exceeded 10 million dollars 
in sales? I don't think so". 
In an interview with 
TheMarker newspaper, Ronen 
Shilo of Conduit said: "I 
don’t know what an exit is. 
People get up in the morning, 
go to work gladly and make 
a living. I don’t understand 
this mania for seeing a 
company that employs people 
get sold". Yaron Galai 
attests: "We're enjoying 
the company we're building. 
I'm creating the product I 
love and that I want to see 
in this world, and I have no 
intention of stopping. If I 
had to bet, I'd say I'll still 
be at Outbrain 15-10 years 
from now". 
Nokia Syndrome? It's 
not necessarily true 
anymore... Ten years 
ago, were there 40 
Israeli Internet 
companies that 
exceeded 10 million 
dollars in sales? I 
don't think so". 
Yair Grindlinger, SupportSpace 
"It's hard to 
be inspired by 
flippers. I'm a 
marathoner start-up 
entrepreneur…" 
Yaron Galai, Outbrain
10 million dollars: the next generation 
Our list of large Israeli 
Internet companies reflects 
the state of the Israeli 
Internet 5-7 years ago – 
the period when most of 
the companies on the list 
were founded, and the time 
it took them to reach the 
annual income threshold of 
10 million dollars (some 
of the companies were even 
founded during the dot. 
com bubble of the previous 
century). 
However, we hope that in 5 
years quite a few companies 
from this list will still be 
on it. 
Here are some companies not 
currently on the list that 
might enter it in the near 
future. 
40 NO EXIT internet report 
Crowdsourcing 
Mobile 
Ad tech 
Content 
Consumer 
Gaming
NO EXIT internet report 41 
The Israeli Internet industry 
is nearing the end of the 
second decade of its existence. 
A 20 year old industry, coming 
out of adolescence. 
An industry that passed early stage, built up 
capabilities - some of which are unique - and 
has now arrived at a familiar crossroads: to make 
an exit, or to raise more capital and take the 
long road? We hope the answer will be similar 
to Yaron Galai's answer when asked who were 
the managers that most inspired him. He listed 
Steve Jobs, Jeff Bezos, Reed Hastings and Gil 
Shwed: "It's hard to be inspired by flippers. I'm 
a marathoner start-up entrepreneur".
Methodology 
thetime internet report covers global Israeli Internet companies – i.e., Internet 
companies whose markets of operation are outside Israel. 
For the purpose of the report, "Internet companies" were defined as technology 
companies that offer a product or a service that they developed and that is used over 
the Internet. This definition includes companies that develop platforms and tools 
for web services (marketing and advertising, ecommerce, service and more), email and 
instant messaging applications, platforms for delivering content and entertainment, 
social networks, search engines, and cellular and internet applications. 
The definition does not include companies that develop communications hardware or 
equipment, companies providing Internet access services, providers and producers 
of content that have not developed their own technology, as well as advertising 
agencies and firms that purchase Internet media. Thus, our definition excludes from 
the survey companies such as Walla, ynet, Yellow Pages Zap, Yad2 and more. 
The report only includes Internet companies that meet these criteria, and whose 
annual income totaled at least 10 million dollars in 2011. 
The report's primary sources are IVC, public sources, entrepreneurs and VCs. Due to 
the difficulty of obtaining reliable and up-to-date data (as most of the companies in 
the report are private companies), some of the figures may be inaccurate. It is also 
possible that companies that do meet the criteria were not included. 
The report was prepared in collaboration with TheMarker. 
42 NO EXIT internet report
NO EXIT internet report 43 
thetime is a leading investment company in the new media sector. The company 
invests at the seed stage, with the goal of building global Israeli companies. 
thetime's portfolio consists of 25 companies, including: 
thetime's founders and leading investors are Nir Tarlovsky and Ilan Shiloah. The company's CEO is Uri Weinheber.
44 NO EXIT internet report 
www.thetime.co.il +972 (3) 647-5788 thetime@thetime.co.il

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Thetime Israeli Internet Report 2012

  • 1.
  • 2. 3 4 20 Major global Table of Contents 22 28 30 10 biggest 2 NO EXIT internet report 34 40 42 Built to last or The next Methodology built to sell? generation Israeli Internet companies Focus areas of Israeli Internet companies Unique capabilities of Israeli Internet companies Internet trends 10 facts about the Israeli Internet industry Introduction
  • 3. NO EXIT internet report 3 When discussing Israeli Internet companies, there is always inherent tension. On one hand, there's excitement over young entrepreneurs successfully crafting an exit for their start-ups; on the other, there are complaints over these same entrepreneurs not demonstrating the forbearance and persistence required to build companies for the long haul. Because most of the conversations focus on exits, those companies that succeeded in growing – companies that employ tens if not hundreds of employees, reaching revenues of tens of millions of dollars a year – do not always achieve the recognition and admiration they deserve. This was the starting point of thetime (in collaboration with TheMarker), when we decided to map the Israeli Internet industry from a different perspective: not the innovative start-ups, not the big exits, but rather companies whose annual income is at least 10 million dollars. With data retrieved from IVC databases, from public sources and from the companies themselves, we created the first ranking of its kind of large Israeli Internet companies. We sought to identify the popular sectors among these companies, and the unique capabilities they've developed. We spoke to entrepreneurs and to venture capitalists in order to delve beyond the dry numbers and figures, and to find out whether the companies on the list were established for a quick exit – or for the long term. Here's a first snapshot of the mature sector of the Israeli Internet industry.
  • 4. 4 NO EXIT internet report It would be impossible to discuss Israeli Internet companies without first mentioning some of the most important trends in the industry in general. Our canvas is too small to cover all of the important trends, but here are some facts and figures we should all be familiar with. A Digital World: the Major Trends
  • 5. page 16 MOBILE page 6 NO EXIT internet report 5 SOCIAL page 8 SHARING page 10 GAMING page 12 VIDEO page 14 ECOMMERCE ADVERTISING page 18
  • 6. 2011 900M 316M The first year in which smartphone sales exceeded PC sales 6 NO EXIT internet report Estimated number of smartphones in global use at the end of 2011 Number of tablets that will be sold in 2016, according to Gartner MOBILE
  • 7. 370M 850,000 500M NO EXIT internet report 7 Number of iOS devices (iPhone / iPad / iPod) sold by the end of ,2011 147M of them in 2011 Global daily activations of Android devices Sources: Mary Meeker, Gartner, Apple, Google, Facebook Mobile monthly active users of Facebook, April 2012
  • 8. 900M 100Bn Zuckerberg’s 8 NO EXIT internet report Law SOCIAL Monthly active Facebook users, April 2012 Number of Facebook "friendships" in December 2011 – and Facebook's estimated market value in dollars at time of IPO. In other words, a dollar per friend Zuckerberg's Law – Every year, people are sharing twice as much information as the previous year.
  • 9. 150M 170M 3.2Bn NO EXIT internet report 9 Number of LinkedIn users, February 2012 180 160 140 120 100 80 60 40 20 0 July 11 Oct 11 Jan 12 Apr 12 Number of registered users of Google+ after less than nine months. But what is the level of engagement? Daily number of likes and comments on Facebook, April 2012 Sources Facebook, Google, LinkedIn
  • 10. 11M 20Bn 25,088 Number of unique visitors per month to Pinterest, January 2012. No independent website in history has ever reached 10M so quickly 10 NO EXIT internet report Number of cumulative posts on Tumblr, March 2012. 15Bn page views. Tweets per second during the screening of Castle in the Sky on Japanese television, December 2011. The all-time tweets-per-second record. SHARING
  • 11. 99,344,382 2Bn 1Bn NO EXIT internet report 11 Amount, in dollars, of user contributions to projects on Kickstarter in 2011. More than 3 times the sum in 2010 Pageviews on Reddit, December 2011. More than 100 million pages per employee The amount, in dollars, that Facebook paid to acquire Instagram. 77M dollars per Instagram employee Sources: Compete, Tumblr, Twitter, Instagram, Reddit, Kickstarter
  • 12. GAMING 7Bn 210M 700M Market value in dollars of Zynga at IPO 12 NO EXIT internet report Price, in dollars, that Zynga paid for OMGPOP, developer of the Draw Something app that reached 50 million downloads in 50 days. Estimated number of downloads of Angry Birds games on all platforms, March 2012
  • 13. 50% 3.3M 8M NO EXIT internet report 13 Share of time devoted to games out of total time spent on mobile apps, December 2011 Amount, in dollars, raised by developers of the game Double Fine Adventure on Kickstarter, a record at the time (March 2012) Number of Kinect units sold by Microsoft within two months after launch Sources: Zynga, Rovio, Kickstarter, Microsoft
  • 14. VIDEO 1.2Bn 60 4Bn Number of online video viewers worldwide, October 2011 14 NO EXIT internet report Hours of video uploaded to YouTube every minute, December 2011 Number of videos viewed every day on YouTube, December 2011. More than one trillion views per year
  • 15. 6 1.05M 7.6 NO EXIT internet report 15 Number of days for the video KONY 2012 to reach 100 million views. The most viral video in history Number of US households that cancelled their cable or satellite subscriptions in 2011 Hexabytes (billions of gi-gabytes) of mobile video traffic in 2016. 24 times the traffic in 2011 Sources: Convergence Consulting, Cisco, Visible Measures, YouTube, comscore
  • 16. ECOMMERCE 256Bn 31Bn 8Bn Estimated US ecommerce spending in 2011 (including travel), in dollars 16 NO EXIT internet report Forecasted US ecommerce spending in 2016, in dollars Forecasted mobile phone transactions on eBay in 2012, in dollars
  • 17. 1.6Bn 600M 48Bn NO EXIT internet report 17 Groupon revenues in dollars in 2011 – an increase of 419% compared with 2010. Will the company turn profitable and salvage the image of daily deals? Estimated revenue in 2011, in dollars, of the Gilt Groupe – the pioneer of private flash sales. Amazon's revenue in dollars in 2011. Sources: comscore, Forbes, Amazon, Groupon, Forrester, eBay
  • 18. ADVERTISING 73Bn Global online advertising revenues, in dollars, in 2011. 18 NO EXIT internet report 44% Google's market share out of the global online advertising pie in 2011. 132% Growth of display advertising between 2011 and 2016, according to Forrester.
  • 19. 7.7Bn 70% 3Bn NO EXIT internet report 19 Forecast, in dollars, of global social network advertising in 2012. Facebook's estimated share of social network advertising. Estimate, in dollars, of global mobile advertising in 2011. Sources: Forrester, emarketer
  • 20. 10 Facts about the Israeli Internet Industry Source: IVC 20 NO EXIT internet report
  • 21. Total sum of Number of Internet companies closed in Internet industry exits in 2011 NO EXIT internet report 21 1,150 Number of people employed in the industry 25% 15 $482M 153 49 40% Number of active Israeli Internet companies The Internet's share out of total capital raised in the hi-tech sector Number of exits in 2011 Amount of capital raised in 2011 Number of Internet companies founded in 2011 Decline in the number of newly founded companies compared with 2009 $1.5Bn 2011 15,000 over- by 115 companies Number of IPOs of Internet companies in 2011 0
  • 22. The 10 Biggest Israeli Internet Companies Based on available data, more than 40 global Israeli Internet companies have reached revenues of 10 million dollars a year. Their total combined revenue exceeds 2.5 billion dollars. 22 NO EXIT internet report 1 2 3 4 5 6 7 8 9 10 500 276 262 125-120 120-100 105 85 90-80 80 70
  • 23. NO EXIT internet report 23 Other companies 50 million dollars and up: 30 to 50 million dollars: 10 to 30 million dollars: On the verge: Kontera Kenshoo Outbrain Kaltura Perion SupportSpace EasyForex Babylon Optionfair WinBuyer AdStract Virtech Time to Know Seeking Alpha Plarium Payoneer Peer39 Websplanet Exent Agent Video BrainPOP Plimus Oberon eTrader/ anyoption eToro DoubleVerify WebCollage Mobixell iMesh Wix TLV Media Massive Impact 4XPlace xForex Optionbit/ Tradologic eTeacher Spotoptions/ bancdebinary Gigya MyHeritage uTest eXelate MyThings Metacafe InnerActive RoadStar Media Volonet Iron Source SweetIM
  • 24. CoolVision 85 Social Network iForex/ bForex Cellular advertising Advertising 888 100-120 Babylon Forex and options Pornography 58 Content management and delivery 24 NO EXIT internet report Perion Network iMesh 20 25 30 Playtech WebCollage 20 Gaming FiftyOne e-commerce e-learning Mobixell 20 15 Advertising technology Web applications Other 276 262 BrainPOP eTeacher Group xForex Meta cafe My Things 15-20 Oberon Media DSNR 70 20-30 10 Plimus Kontera 50 Easy 20-30 Road Forex Star Media 10 30-40 80 11 1994 1996 1997 1999 2000 2001 2003 2004
  • 25. Markets 80-90 anyoption/ NO EXIT internet report 25 Wix Gigya 15 eXelate Conduit 500 Support Space Outbrain Kenshoo Inner Active 10 4XPlace uTest Spotoption/ bancdebinary 16-20 TLV media 20 Optionbit/ Tradologic Massive Impact 20 Double Verify AVA 120-125 My Heritage 15 15 15 Matomy 105 2005 2006 2007 2008 2009 eTrader 25-30 20-30 eToro 20-25 20 Kaltura 30 35 30 20 20 30
  • 26. Biggest money raisers 26 NO EXIT internet report Market value Capital raised in millions of dollars Known market value in millions of dollars * Traded company, market cap as of 19.4.2012 Partial list; information based on public sources 34 34 36 24 24 30 30 33 20
  • 27. 200 300 1,400 * * Source: IVC, public sources NO EXIT internet report 27 67 48 200 350 37 37 64 61 54 43 47 Several of thetime's owners also own a share of Matomy 150 250 600 * *
  • 28. Focus Areas 28 NO EXIT internet report The focus areas of Israeli Internet companies are the result of objective market conditions and of attributes that are traditionally ascribed to Israelis in general, and to Israeli entrepreneurs in particular. To start with, the competition in the consumer Internet industry is tough and rages among huge companies. The critical market to break through is the US market, in which Israeli companies are at an inherent disadvantage because of physical distance and because they are unfamiliar with the local consumer. To succeed, they must enter with a clear competitive advantage. "In the process of natural selection", says Ron Yekutiel, the founder of Kaltura, "you either come to market with something smart and innovative, or you rely on a regulatory advantage". The massive entry of Israeli companies into the "shadow" sectors of the Internet industry is explained by the regulatory advantage Israeli companies possess over their American counterparts, complemented by Israeli hutzpah. In the field of advertising technology, the explanation is different. "Israeli companies don't usually develop new platforms", says Yekutiel. "We provide incremental improvements. We are the mouse riding the elephant, and we go for the things with 1:100 chance of success, not 1:1000. For customers, it's less of a gamble to make an incremental choice".
  • 29. NO EXIT internet report 29 Cellular advertising Ad tech Web applications Ecommerce Content management and delivery Other Forex and Advertising options Matomy DSNR TLV Media RoadStar Media Mobixell Massive Impact InerActive Kontera Kenshoo Outbrain DoubleVerify eXelate MyThings Conduit Babylon Perion Network WebCollage Wix Gigya Volonet Iron Source SweetIM FiftyOne Plimus Kaltura iMesh Metacafe SupportSpace uTest AVA iForex/bForex Markets EasyForex Optionbit/ Tradologic Anyoption eToro 4XPlace Spotoption/ bancebinary xForex Pornography XXX CoolVision Oberon Gambling Playtech 888 Social Networks MyHeritage Games E-learning BrainPOP eTeacher Group
  • 30. Unique Capabilities Tech Smarts Execution 30 NO EXIT internet report But Israeli technological expertise has been around ever since graduates of army unit 8200 started hitting the market. In the past decade, Israeli entrepreneurs have developed another much-valued skill. Rina Shainski, a partner at Carmel Ventures, believes one of the strengths of Israeli companies these days is the ability to execute. "Israeli companies can successfully execute various facets of the business, be it distribution or monetization. They dynamically respond to market needs by constantly optimizing the proposition, the packaging, and the business model. A generation of managers has grown in Israel that possesses not only technological know-how, but also the ability to do the hard implementation work". Meir (Iri) Zohar, founder of eXelate, agrees: "By now there's an ecosystem here. Managers and entrepreneurs who grew up in start-ups, experienced both success and failure, accumulated knowledge, and then set out on their own and founded new companies". Israeli Internet companies and entrepreneurs have developed outstanding skills in several specific fields in recent years. "Israelis are more willing to solve problems where the technological challenge is formidable" says Yaron Galai, founder of Outbrain. "Americans look for the quick path to get to the end-user, and will usually start from the business end. Israelis start with the technology". Yair Grindlinger, founder of SupportSpace agrees and adds: "We're problem solvers. Israelis will come up with sophisticated and creative solutions to relatively complex, algorithm-heavy problems". This can sometimes result in situations where Israelis will start out with a technology, says another entrepreneur, and only then try to understand which problem it actually solves. Yet there is no doubt the technological ingenuity demonstrated by Double Verify, Outbrain, Kenshoo and others – dynamic analysis and optimization of billions of exposures – is world-class.
  • 31. Direct Marketing The "shadow companies" serve as incubators for quite a few of these managers. The know-how acquired in these companies, of direct marketing to the end customer, is tremendous – and it inevitably seeps into the "legitimate" companies. After many years in which Israeli entrepreneurs were derided for lacking marketing skills, for being "afraid to go Direct-to-Consumer, and only seeking channels and VARs", the conversation has now changed. Michael Jackson, a partner at Mangrove Capital Partners, says: "The experience and capabilities of Israeli companies in web marketing, customer acquisition and retention, are unparalleled on a global level". Yaron Galai puts it succinctly: "We no longer fear the consumer". The experience and capabilities of Israeli companies in web marketing, customer acquisition and retention, are unparalleled on a global level". Michael Jackson, Mangrove Capital Partners 31 internet report NO EXIT * חברה נסחרת – שווי ממוצע רשימה חלקית. כל המידע ממקורות גלויים רשימה We no longer fear the consumer" Yaron Galai, Outbrain
  • 32. 32 NO EXIT internet report Silicon Valley Silicon Wadi? Israeli Internet companies have yet to develop teleportation skills. Whether the Israeli entrepreneur likes relocation or not, the general consensus is that at a certain stage, in order to grow, it is necessary to move the company's headquarters overseas (i.e. Silicon Valley, in most cases). Iri Zohar of eXelate: "It's obviously feasible tech-wise to stay here. But it's about business. It's about people, and the market is in the US. For Americans, the US is the center of the world – and if you don’t have a local operation, they won't take you seriously". Daniel Cohen of Gemini adds: "It's true there are exceptions, companies that decided to do it differently – Wix, Conduit – but in most cases there is still no alternative to being close to customers and consumers". Not all entrepreneurs agree. Wix, Conduit and other companies did indeed decide to build a global company from Israel. "People kept suggesting we work according to the classic Israeli hi-tech model – management in the US, R&D in Israel", said the CEO of Conduit, Ronen Shilo, in a March 2012 The Marker interview. "I refused. I think it's important that a CEO be close to his team". Nir Tarlovsky , one of the founders of Matomy and thetime adds: "The world is flat is not just a great title for a book. Today's Internet offers a real opportunity for Israeli companies to establish global operations centered in Israel, with customers spread throughout the world. A digital product or service can now be distributed to the end-customer, whether business or private, through direct marketing over the web – a field in which Israel stands at the cutting edge globally". or
  • 33. או "People kept suggesting we work according to the classic Israeli hi-tech model – management in the US, R&D in Israel. I refused. I think it's important that a CEO be close to his team" Ronen Shilo, Conduit NO EXIT internet report 33 "It's obviously feasible tech-wise to stay here. But it's about business. It's about people, and the market is in the US. For Americans, the US is the center of the world – and if you don’t have a local operation, they won't take you seriously". Iri Zohar, eXelate "The world is flat is not just a great title for a book. Today's Internet offers a real opportunity for Israeli companies to establish global operations centered in Israel, with customers spread throughout the world." Nir Tarlovsky , thetimee "It's true there are exceptions, companies that decided to do it differently – Wix, Conduit – but in most cases there is still no alternative to being close to customers and consumers". Daniel Cohen, Gemini
  • 34. Built to last or built to sell? When discussing the typical traits of Israeli entrepreneurs, there is one about which there is widespread agreement: the tendency for a quick exit. The well-known stereotype is of Israel as Start Up Nation: Israelis are creative and daring entrepreneurs, but when the time comes for systematic management and a long term perspective – that's the sign to sell to an American company that will take it to the next level. We're sophisticated and nimble, we know how to take 34 NO EXIT internet report advantage of an opportunity – and then we move on, to the next new thing. "The book they wrote about Israel is not called Late Stage Nation", says Ron Yekutiel of Kaltura, "here it's eat and be merry, because tomorrow Iran will strike". The fact is that over the past decade many Israeli Internet companies have chosen to realize profits through a sale to a foreign company, rather than continue growing via an IPO or an additional round of financing. Thus was created the national Israeli syndrome known as the Nokia Syndrome, namely: why hasn't Israel produced a company like Nokia? The question is whether this statement will also be true for the entrepreneurs and companies on our list?
  • 35. Biggest exits by Israeli Internet Companies in 2011-12 In millions of dollars NO EXIT internet report 35 Company name and sale sum Buyer DG Singtel ValueClick 51 7 3 21 2 95 Company name and sale sum Buyer Harrah's Microsoft Facebook 1 00 1 00 70
  • 36. "It's time to put the syndrome to rest… Entrepreneurs aged First, we already have companies that are better than Nokia – Checkpoint, Mellanox" says Yaron Galai. "Second, the concept is wrong. Even in Silicon Valley there are quite a few companies that will jump at the first offer they receive. Entrepreneurs aged 20 to 30 are not a VC firm with a portfolio – their eggs are all in one basket. If they get an offer that will potentially change their lives, they'll accept". "The choice between 10-5 million dollars right now and continuing to work for a few more years, and then we'll see, is not a difficult one", says another entrepreneur. Ron Yekutiel adds: "Keep in mind that in Israel entrepreneurs do not come from families with a garage (like the famous Silicon Valley entrepreneurs that started out in garages – HP, Apple and others). Most don't even have an apartment". Sometimes, market dynamics dictate the sale. "The field of advertising technology, for example, is highly complex", explains one of the entrepreneurs, "and so customers seek a comprehensive solution. A company that is unable to offer such a solution will look to sell". In other words, either you're big or you must sell at a certain stage to someone big. Another entrepreneur explains that "today's giants – Google, Facebook – are constantly on the lookout for a technological edge, by way of "plucking" start-ups at relatively early stages. Moreover, if a big company wants to dominate a certain domain via, for example, acquisition of a start-up – not your start-up – you now have to decide whether to continue and compete with a big company. This is a particularly difficult decision if you're not the leader in the domain, but number 2 or 3". 36 NO EXIT internet report 20 to 30 are not a VC firm with a portfolio – their eggs are all in one basket. If they get an offer that will potentially change their lives, they'll accept". Yaron Galai, Outbrain The book they wrote about Israel is not called Late Stage Nation. Here it's eat and be merry, because tomorrow Iran will strike". Ron Yekutiel, Kaltura
  • 37. NO EXIT internet report 37 Some entrepreneurs blame the exit phenomenon on market failure: local VCs do not offer ample solutions for mature start-ups that need interim financing (mid/late-stage) that will enable them to grow. Not everyone agrees, though. "If you believe you can build a large company – you can raise the capital", said one of the entrepreneurs we spoke with. "It's true there aren't many late stage VCs in Israel. But if you're well connected, you can bring in foreign investors". However, all of the entrepreneurs agree that Israeli funds do not perform enough internal exits to help entrepreneurs and senior executives resist the temptation of an exit, "pay off the mortgage" and continue building the company. Recent late stage financing by Israeli Internet companies, in millions of dollars 15 30 40 15 20 35 15 17 33
  • 38. The top 40 list exhibits several signs the exit norm may be changing… 38 NO EXIT internet report
  • 39. NO EXIT internet report 39 Many of the companies on the list have raised substantial sums in several rounds (Double Verify, Kenshoo, Kaltura, Wix, Gigya, SupportSpace, Outbrain, MyThings and others), and the entrepreneurs heading these companies are experienced, with the motivation and desire to build for the long term. "Nokia Syndrome? It's not necessarily true anymore", says Yair Grindlinger, founder of SupportSpace. "Think about it this way: ten years ago, were there 40 Israeli Internet companies that exceeded 10 million dollars in sales? I don't think so". In an interview with TheMarker newspaper, Ronen Shilo of Conduit said: "I don’t know what an exit is. People get up in the morning, go to work gladly and make a living. I don’t understand this mania for seeing a company that employs people get sold". Yaron Galai attests: "We're enjoying the company we're building. I'm creating the product I love and that I want to see in this world, and I have no intention of stopping. If I had to bet, I'd say I'll still be at Outbrain 15-10 years from now". Nokia Syndrome? It's not necessarily true anymore... Ten years ago, were there 40 Israeli Internet companies that exceeded 10 million dollars in sales? I don't think so". Yair Grindlinger, SupportSpace "It's hard to be inspired by flippers. I'm a marathoner start-up entrepreneur…" Yaron Galai, Outbrain
  • 40. 10 million dollars: the next generation Our list of large Israeli Internet companies reflects the state of the Israeli Internet 5-7 years ago – the period when most of the companies on the list were founded, and the time it took them to reach the annual income threshold of 10 million dollars (some of the companies were even founded during the dot. com bubble of the previous century). However, we hope that in 5 years quite a few companies from this list will still be on it. Here are some companies not currently on the list that might enter it in the near future. 40 NO EXIT internet report Crowdsourcing Mobile Ad tech Content Consumer Gaming
  • 41. NO EXIT internet report 41 The Israeli Internet industry is nearing the end of the second decade of its existence. A 20 year old industry, coming out of adolescence. An industry that passed early stage, built up capabilities - some of which are unique - and has now arrived at a familiar crossroads: to make an exit, or to raise more capital and take the long road? We hope the answer will be similar to Yaron Galai's answer when asked who were the managers that most inspired him. He listed Steve Jobs, Jeff Bezos, Reed Hastings and Gil Shwed: "It's hard to be inspired by flippers. I'm a marathoner start-up entrepreneur".
  • 42. Methodology thetime internet report covers global Israeli Internet companies – i.e., Internet companies whose markets of operation are outside Israel. For the purpose of the report, "Internet companies" were defined as technology companies that offer a product or a service that they developed and that is used over the Internet. This definition includes companies that develop platforms and tools for web services (marketing and advertising, ecommerce, service and more), email and instant messaging applications, platforms for delivering content and entertainment, social networks, search engines, and cellular and internet applications. The definition does not include companies that develop communications hardware or equipment, companies providing Internet access services, providers and producers of content that have not developed their own technology, as well as advertising agencies and firms that purchase Internet media. Thus, our definition excludes from the survey companies such as Walla, ynet, Yellow Pages Zap, Yad2 and more. The report only includes Internet companies that meet these criteria, and whose annual income totaled at least 10 million dollars in 2011. The report's primary sources are IVC, public sources, entrepreneurs and VCs. Due to the difficulty of obtaining reliable and up-to-date data (as most of the companies in the report are private companies), some of the figures may be inaccurate. It is also possible that companies that do meet the criteria were not included. The report was prepared in collaboration with TheMarker. 42 NO EXIT internet report
  • 43. NO EXIT internet report 43 thetime is a leading investment company in the new media sector. The company invests at the seed stage, with the goal of building global Israeli companies. thetime's portfolio consists of 25 companies, including: thetime's founders and leading investors are Nir Tarlovsky and Ilan Shiloah. The company's CEO is Uri Weinheber.
  • 44. 44 NO EXIT internet report www.thetime.co.il +972 (3) 647-5788 thetime@thetime.co.il