The document summarizes the results of social media monitoring of 3 candidates for governor of South Sulawesi from November 13 to December 13, 2012. It analyzes the conversation trends, issues, campaigns and sentiment for each candidate on platforms like Twitter, Facebook, blogs and forums. The leading candidate was Syahrul Yasin Limpo based on metrics like reach, interactions and positive sentiment analysis.

1. SOCIAL MEDIA MONITORING
PILKADA SULAWESI SELATAN
PERIODE: 13 NOVEMBER – 13 DESEMBER, 2012

2. TUJUAN SOCIAL MEDIA MONITORING
Hasil Pantauan aktivitas, isu dan kampanye dari 3
calon Gubernur Sulawesi Selatan 2013 - 2018:
 Syahrul Yasin Limpo - Agus Arifin Nu'mang
 lham Arif Sirajuddin - Aziz Qahhar Mudzakkar,
 Andi Rudiyanto Asapa - Andi Nawir Pasinringi
Yang ditangkap dan dirangkum dari berbagai
kegiatan di social media dalam kurun waktu 13
November – 13 Desember 2012.

3. POPULASI SOSIAL MEDIA DI SULAWESI SELATAN
Kabupaten Bantaeng
Kabupaten Barru
Kabupaten Bone
Kabupaten Bulukumba
Kabupaten Enrekang
Kabupaten Gowa
Kabupaten Jeneponto
Kabupaten Kepulauan Selayar
Kabupaten Luwu
Kabupaten Luwu Timur
Kabupaten Luwu Utara
Kabupaten Maros
Kabupaten Pangkajene dan Kepulauan
Kabupaten Pinrang
Kabupaten Sidenreng Rappang
Kabupaten Sinjai
Kabupaten Soppeng
Kabupaten Takalar
Kabupaten Tana Toraja
Kabupaten Toraja Utara
Kabupaten Wajo
Kota Makassar
Kota Palopo
Kota Parepare

5. Overview
Distribusi percakapan setiap kandidat
Keyword Name Buzz Unique User Reach Interaction Index
Syahrul - Agus 1534 968 875,703 63.10%
Ilham - Arif 1213 700 761,556 57.71%
Rudiyanto - Nawir 544 290 179,462 53.31%
Grand Total 3,291 1,958 1,816,721

6. Overview
Performance analysis seluruh kandidat
66.00%
64.00%
Syahrul-Agus, 63.10%
62.00%
Interaction Index
60.00%
58.00% Syahrul-Agus
Ilham-Arif, 57.71%
Ilham-Arif
56.00%
Rudiyanto-Nawir
54.00%
Rudiyanto-Nawir, 53.31%
52.00%
50.00%
- 200,000 400,000 600,000 800,000 1,000,000 1,200,000
Reach

7. Overview
Share of voice seluruh kandidat
Rudiyanto-Nawir
16%
Syahrul-Agus
47%
Ilham-Arif
37%

8. Analisis Sentiment
Media distribution (most distribution channel)
Syahrul-Agus
video
twitter
Rudiyanto-Nawir news
forum
facebook
blog
Ilham-Arif
0 200 400 600 800 1000 1200 1400 1600

9. Overview
0
100
200
300
400
500
600
11/13/12
11/14/12
11/15/12
11/16/12
11/17/12
11/18/12
11/19/12
11/20/12
Storyline trend conversation
11/21/12
11/22/12
11/23/12
Ilham-Arif
11/24/12
11/25/12
11/26/12
11/27/12
11/28/12
11/29/12
Rudiyanto-Nawir
11/30/12
12/1/12
12/2/12
12/3/12
Syahrul-Agus
12/4/12
12/5/12
12/6/12
12/7/12
12/8/12
12/9/12
12/10/12
12/11/12
12/12/12
12/13/12

10. Analisis Sentiment
Analisis sentiment seluruh kandidat
Syahrul-Agus
neutral
Rudiyanto-Nawir
negative
positive
Ilham-Arif
0 200 400 600 800 1000 1200 1400 1600

11. Brand equity
Candidate equity - Competitive analysis
60.00%
50.00%
40.00%
SIM Score
30.00% Syahrul-Agus
Ilham-Arif
20.00%
Rudiyanto-Nawir
10.00%
0.00%
0 200 400 600 800 1000 1200 1400 1600 1800
Net Sentiment

12. Keyword mapping all candidate

13. Twitter
Influencer Twitter – By reach
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
USER reach USER reach USER reach
Anonymous4rt 37367 TrioMacan2000 177276 tribuntimur 22534
Justdhenu 35023 tribunnews 62091 KartikaDjoemadi 14290
oke_zone 34220 Bisniscom 43642 Gerindra 10064
ISAALmuhammad 31009 tribuntimur 22546 qulhaqKamikaze 9386
SyahrulYasinL 25228 ChibiTwibiSpore 19906 Assadiqulhaq 9240
sonorafm92 24713 hmturkiye 17922 RS_OL 4598
5rigala2012 24636 erikpalupi 15992 asmawatiyuli 4418
SupirPete2 22118 romaindonesia 14087 tribunpontianak 3831
letjenlatief 20433 irwan_wicaksono 12648 fajaronline 3794
W7P 19885 yuuutfa 3190

14. Twitter
Influencer Twitter – By mention
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
USER Mention USER Mention USER Mention
syahrulyasinl 50 IA_pedulirakyat 57 datuakrajoangek 42
paccarita 36 beccemakassar 20 imron_cn 14
SAYANGJilid2 19 pb_ina_official 16 Rudy_Xp 10
Vampire_RI 18 tribunnews 14 Prabowo08 9
sampan_induk 15 AngelousQueen 12 tribuntimur 7
tutihand_ 14 TrioMacan2000 12 yustianfm 7
Syahrul_YL 10 ChibiTwibiSpore 11 Iank_theJago 6
TrioMacan2000 10 foursquare 9 unbulatbulat 6
andi_irfa 9 ShiroArmstrong 8 sipiliang 6
maqbulhalim 9 TeguhNurdiansya 5

15. Twitter
Influencer Twitter – By engagement
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
USER engagement USER engagement USER engagement
uLi_naQza 16 IA_pedulirakyat 54 datuakrajoangek 56
rezhathedevil 16 uLi_naQza 16 sipiliang 9
syl_team 13 rezhathedevil 16 rezhathedevil 7
Jerawaat 12 sayaSULSEL 11 SuaraSulsel 7
MakassarADS 10 MakassarADS 10 uLi_naQza 7
BloggerSulsel 9 Jerawaat 10 Fire_87 7
tutihand_ 8 beccemakassar 9 Garud4na 5
CostaConcordia_ 7 asmawatiyuli 9 angga_bex 5
IchaaL53 7 agungrifan 9 apakabarDaeng 5
joe_salapasi 7 mikhailobhy 9 kabarmakassar_ 4

16. Twitter
Influencer Twitter – By Impact
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
USER reach #Post Impact USER reach #Post Impact USER reach #Post Impact
Anonymous4rt 37367 1 37367 TrioMacan2000 177276 1 177276 tribuntimur 22534 1 22534
Justdhenu 35023 1 35023 tribunnews 62091 2 124182 KartikaDjoemadi 14290 1 14290
oke_zone 34220 1 34220 Bisniscom 43642 1 43642 Gerindra 10064 1 10064
ISAALmuhamma
31009 1 31009 tribuntimur 22546 4 90184 qulhaqKamikaze 9386 1 9386
d
SyahrulYasinL 25228 1 25228 ChibiTwibiSpore 19906 1 19906 Assadiqulhaq 9240 1 9240
sonorafm92 24713 1 24713 hmturkiye 17922 1 17922 RS_OL 4598 1 4598
5rigala2012 24636 3 73908 erikpalupi 15992 4 63968 asmawatiyuli 4418 1 4418
SupirPete2 22118 2 44236 romaindonesia 14087 1 14087 tribunpontianak 3831 1 3831
letjenlatief 20433 1 20433 irwan_wicaksono 12648 1 12648 fajaronline 3794 1 3794
W7P 19885 3 59655 yuuutfa 3190 3 9570

17. Facebook
Influencer Facebook – By Like
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
username Likes username Likes username Likes
E100 32 Tongkonan Toraja 24 Prabowo Subianto 3816
Tongkonan Toraja 24 Radio Serambi FM Banda Aceh 21 Tongkonan Toraja 24
Putra Blora Mustika 10 Elnino M. Husein Mohi, S.T., M.Si. 14 MJ Palopo 10
Firman Adi Saputra Asli 9 Berita Aneh dan Unik 12 Lindung Silalahi 7
Fesbuker Memilih 9 Jen Zainal Asyikin Hans 11 GarudaNa 4
Imam Fuadi 8 Pdiperjuangan Jabar 10 Irone KaRo-KaRo 3
Iwan Kennel 7 Tengku Yusuff 10 Yusran Muhammad Iqtishadi 2
Radio Sonora Semarang FM 98.9 7 Ifa Yulianti Sahab 9 Sulsel Tampan 1
Delta FM Makassar 2 Devi Palela Zoetexs 7 Agung Darmadi 1
I Love BONE 2 Ramdan Malik 6 Adhy Forester 1

18. Facebook
Influencer Facebook – By Status
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
username post username post username post
Iwan Kennel 3 Ramayana Son 2 Sulsel Tampan 2
Berita Update 24Jam 3 Nuridin Dino 2 Fesbuker Memilih 2
AYO DUKUNG KLUB-KLUB SULSEL
2 Ratu Rimba Niagara 2 MJ Palopo 2
BERLAGA DI PENTAS NASIONAL
Fesbuker Memilih 2 Fesbuker Memilih 2 Muhammad Iqbal 1
Dee Ddy 1 Songul Cesur 1 Adhy Forester 1
Himpunan Masyarakat Indonesia Andi Said Pabokori Tabir
1 Rhi Evol Elamrhi 1 1
Cinta Damai Surya Sayang
Delta FM Makassar 1 Mehdi Gursel 1 Ajra Asridjal 1
Arkanudin Masrury 1 Ajra Asridjal 1 Daniel Saputra Adjie 1
Imam Fuadi 1 Gian Utomo 1 GarudaNa 1
Kabupaten Maros 1 Media Informasi Online 1 Agung Darmadi 1

19. Blog
Influencer Blog
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
Blog_url post Blog_url post Blog_url post
http://ideguenews.blogspot.co http://ideguenews.blogspot.c
http://maqbulhalim.blogspot.com 4 8 1
m om
http://maqbulhalim.blogspot.co http://maqbulhalim.blogspot.
http://ideguenews.blogspot.com 2 3 1
m com
http://antikorupsijateng.wordpress. http://kickdahlan.wordpress.co
2 3
com m
http://atlantissunda.wordpress.c
http://www.pkspiyungan.org 1 2
om
http://asriadiharun.wordpress.co
2
m
http://mrsupel.blogspot.com 2
http://antikorupsijateng.wordpre
2
ss.com
http://justmecia.wordpress.com 1
http://feedproxy.google.com 1
http://kabarnet.wordpress.com 1

20. Forum
Influencer Forum
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
webs_url post webs_url post webs_url post
http://politik.kompasiana.com 1 http://hiburan.kompasiana.com 9
http://forum.kompas.com 1 http://forum.kompas.com 2
http://forum.detik.com 2

21. YouTube
Influencer Youtube
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
Video_title post Video_title post Video_title post
buloapublish 2 BeritaTvIndo 2 garudana1 1
Maqbul Halim 1 Pusat Berita 1 Aulia Widya 1
isnan1selayar 1 rizkymaulana94 1
Suara Rakyat 1 bedu beda 1
rian pasande 1 eno sosialis 1

22. News
Influencer News
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
News_url post News_url post News_url post
http://www.tribunnews.com 35 http://www.tempo.co 41 http://www.tribunnews.com 13
http://www.tempo.co 9 http://www.tribunnews.com 33
http://news.okezone.com 6 http://www.pikiran-rakyat.com 2
http://detik.feedsportal.com 3 http://entertainment.kompas.com 2
http://nasional.inilah.com 2 http://www.republika.co.id 1
http://www.republika.co.id 2 http://medan.tribunnews.com 1
http://www.thejakartapost.com 1
http://news.liputan6.com 1
http://regional.kompas.com 1
http://www.pikiran-rakyat.com 1

23. News
Media Share
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
Media RT Media RT Media RT
okezone.com 7 Tribunnews.com 11 tribunnews.com 1
tribunnews.com 6 kabarmakassar.com 1
seputar-indonesia.com 4
celebesonline.com 1
golkarsulsel.org 1

24. News
Most RT News
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
Source Count Source Count Source Count
http://news.okezone.com/read/2012/11/25/340/
http://www.tribunnews.com/2012/11/18/tarian-rebana- http://makassar.tribunnews.com/2012/11/14/kpu-gowa-
722952/ptun-adukan-syahrul-yasin-limpo-ke- 7 6 1
iringi-arakan-aziz-qahhar-di-desa-temban minta-tambah-tps-tim-ia-dan-garudana-menolak
presiden
http://makassar.tribunnews.com/mobile/index.p http://makassar.tribunnews.com/mobile/index.php/201
hp/2012/11/11/ini-kronologi-percobaan- 5 2/11/22/ini-penilaian-anggota-brimob-terhadap-aziz- 2 http://www.kabarmakassar.com/?p=19403 1
pembunuhan-syahrul-yl qahhar
http://www.seputar-
indonesia.com/news/gubernur-sulsel-syahrul- 4 http://makassar.tribunnews.com/news/politik 1
yasin-limpo-mari-mengedepankan-kemanusiaan
http://www.celebesonline.com/2012/11/17/murs http://makassar.tribunnews.com/2012/12/07/besok-
1 1
alim-bangga-mirip-syahrul-yasin-limpo/ ilham-konsolidasi-dengan-akhwat-pks-sulsel
http://www.golkarsulsel.org/index.php?option=c
om_content&view=article&id=2083:orang- http://makassar.tribunnews.com/2012/11/20/pks-siap-
1 1
sumut-di-sulsel-dukung-sayang&catid=9:berita- sebar-kartu-semangat-baru-ia-door-to-door
media&Itemid=111
http://makassar.tribunnews.com/2012/11/20/sya
1
hrul-yl-bimbing-640-babinsa-ikuti-bimtek

25. Application
Most used Application
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
Source Count Source Count Source Count
twitterfeed 694 twitterfeed 209 Twitter for BlackBerry® 83
Twitter for BlackBerry® 144 Twitter for BlackBerry® 152 twitterfeed 78
UberSocial for
web 76 web 148 48
BlackBerry
UberSocial for BlackBerry 74 UberSocial for BlackBerry 69 web 41
dlvr.it 59 Facebook 60 Twitter for Mac 34
Facebook 21 dlvr.it 35 Twitter for Android 19
Write Longer 17 Mobile Web 23 TweetCaster for Android 16
Twitter for Android 16 Twitter for iPhone 21 dlvr.it 12
Tweet Button 15 Write Longer 20 Facebook 9
Twitter for iPhone 14 Twitter for Android 18 Tweet Button 7

26. Demographic distribution
Syahrul-Agus Ilham-Arif Rudiyanto-Nawir
City Count City Count City Count
Makassar 239 Makassar 185 Makassar 126
Jakarta 69 Jakarta 39 Jakarta 18
Palembang 21 Manado 18 Bandung 11
Bandung 20 Bandung 18 Manado 4
Manado 20 Palembang 11 Semarang 3
Medan 15 Medan 10 Palu 3
Bekasi 9 Bekasi 6 Medan 3
Malang 9 Bekasi 6 Bekasi 2
Bekasi 9 Cirebon 5 Bekasi 2
Semarang 6 Depok 5 Pontianak 2