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201500822_uxstrategy_cp4_yoshida

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UXAnalytics Lab 「UX Strategy」読書会 #6
22 Aug 2015 at 13:00 @ Yahoo! JAPAN

UX Strategy
How to Devise Innovative Digital Product That People What
Jaime Levy

Capter 04
Yukio Yoshida

Published in: Data & Analytics
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201500822_uxstrategy_cp4_yoshida

  1. 1. Chapter 04 : Conducting Competitive Reserch 1 In this chapter, I discussed how to conduct competitive research to learn about the marketplace. 4章では、競争力調査の実施方法について学びます。
  2. 2. Chapter 04 : Conducting Competitive Reserch 2 Section 01. Learning Lessons, the Hard Way 地道に教えを学ぶ Section 02. Using the Competitive Analysis Matrix Tool 競合分析マトリックスツールを使う Section 03. Understanding the meaning of Competition 競争の意味を理解する Section 04. Recap 振返り
  3. 3. Section 01. Learning Lessons, the Hard Way 地道に教えを学ぶ 3 Doing solid investigative market research is like peeling an onion. 固体調査市場調査を行うことはタマネギを剥離のようなものです。 layers you peel, the more you reveal. 剥離層は、より多くのあなたが明らかにしていく。 And it also might bring The tears to your eyes if you discover that your product vision is not actually unique. 実際には一意でないことが判明した場合、それはまたあなたの目に涙をもたらす可能性がある。
  4. 4. Section 02. Using the Competitive Analysis Matrix Tool 4 Why should customers come to you? 顧客はなぜ訪れる必要るのか? Your ultimate goal is to devise a solution that creates a competitive advantage. 究極の目標は、競争上の優位性を作成する解決策を考案する ことです。
  5. 5. Section 03. Understanding the meaning of Competition 5 Subsection 01. Type of Competitiors 競合製品の種類 Subsection 02. How to find your Compile your Competition list 競争相手を見つけてリストを編集する方法 Subsection 03. Searching for competitors 競合他社の検索 Subsection 04. Filling out the Matrix eith Data データマトリックス記入方法
  6. 6. Subsection 04. Filling out the Matrix eith Data 6 1. URL of website or app store location 2. Usernames and password access 3. Purpose of site 4. Year founded 5. Funding rounds 6. Revenue streams 7. Monthly traffic 8. # of SKUs/listings 9. Primary categories 10. Social networks 11. Content types 12. Personalization features 13. Community/UGC features 14. Competitive advantage 15. Heuristic evaluation 16. Customer reviews 17. General/miscellaneous notes 18. Questions/notes to team or self 19. Analysis
  7. 7. Section 04. Recap 7 You learned how to identify direct and indirect competitors. 直接および間接の競争相手を特定する方法を学んだ。 To build something unique, you cannot ignore your competition. ユニークなものを作成するには競争を無視することはできません。

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