(Youthlab indo) Youth Trend 2016 Kaleidoscope

Photo courtesy: Tara TalitaWrittenby:TaraTalita

www.enterthelab.com
Founded in 2009,Youthlab is the first factory an
d repository of youth insight in indonesia. com
promised of multi-talented youths of various b
ackground, the research and consulting compa
ny helps corporations and organizations create
precious connection with the fickle yet preciou
s market segment.
Through contemporary methodological approa
ch we help you create a dialogue-collaboration
with the youths of Indonesia in the most effici
ent manner.
We Here to Make that happen to you
>About The Author<
Youth Laboratory Indonesia
Youth Laboratory Indonesia

>About The Author<
Founder of Youth Laboratory, Expert on youth research, PhD
in Psychology, book writer and lecturer on psychology since
2007. Started his venture on youth research in 2008 with a l
arge scale qualitative approach on Indonesia Youth Political
Aspiration
Expert in research management with years of experience in t
he field of public opinion research. She's also involved with a
thlete management at the national level. A scholarship grant
ee at Seoul National University for sports management with
thesis on community sports role among youth segment in In
donesia. Author Of the serial slides report ‘Indonesian Youth
trends Kaleidoscope’.
Tara Talita
Muhammad Faisal
www.enterthelab.com Youth Laboratory Indonesia

For Indonesian youth, doing sport is not only for health reason, but the biggest part is because
it is a part of lifestyle, it is an urban need and they want to be exist.
Some conventional sports such as badminton that considered as one of the most popular sports
in Indonesia is now declining in terms of younger athlete regeneration. it does not have social
values that lifestyle sports could offer.
Social values here means that when youth do certain sports could become their fashion
statement or attribute. They could even feel significant when they post it in social media.
These are the urban lifestyle sports that gained popularity in 2016:
Urban Lifestyle Sport
Acroyoga
(yoga + acrobatics)
Freeletics Trampoline Sport

Actually the trend of vlogging or Video
Blogging started since early 2015. However,
the vlog makers or they called it vloggers are
significantly increasing in 2016.
Either vlogging in YouTube or Snapchat, they
create a free story related with their style or
attribute they want to be associated with.
For example one vlogger focus on fashion,
the other on food & culinary and most of the
vlogger are telling about their daily lives
One of the famous vlogger in Indonesia is
Kaesang Pangarep, the son of Indonesian
President, his vlog channel is PILOK and he
often include President Jokowi in his video.
The Vlog, Vlogging and Vloggers

Pokemon Go is the game released by
Nintendo. What makes it unique is this
game requires you to get off your
coach or bed and go outside, either
walking, running or you can even using
your bike.
The mission is to find the closest Pokemon
for you to catch, with the helps of GPS
of course. So in the screen you will see
yourself as an avatar, then when you
walk, your avatar will also walk to the
point directed in the game.
Pokemon Go (going back and away again)
However this is the one thing that hit and run in
2016 trend for Indonesian youth; it was a huge hit
for the first few months after it launched but now it
seems to dissolve and replace by another trend.
Only the loyal gamers will still be playing it

After ice bucket challenge trend a few years ago, last year was the time
for The Mannequin Challenge to be the next big thing.
It started with some teenagers in the US. They performed the
Mannequin Challenge in their high school and it become viral.
Actually, the challenge only require people to remain frozen in action or
whatever they are doing, just like a mannequin, then a camera films
them.
The Mannequin Challenge

Korean Drama always find its way to reach the
heart of the K-Drama lovers
In the early 2016 was the time for Descendant of
the Sun which feature Song Joong Ki as captain
Yoo Si-Jin in the army, and the latest one is
Guardian: The Lonely and Great God played by
the famous korean actor Goog Yoo as a goblin
The popular Korean Dramas has domino effect in
other trend such as music, hairstyle and fashion
trend
From Army to Goblin; K-Drama rules!

Still related with Korean pop culture wave, fashion trend heavily influenced as well.
Choker Necklace is one of them.
I still remember the trend of choker necklace in the early 2000s then after a while it
was replaced by another fashion trend
The korean actress, TV drama star or singer like Kim Taeyeon brought back the trend of
choker necklace. Indonesian selebgram (instagram celebrity) like emilydevita, also
popularize the trend of choker necklace in Indonesia.
The Return of Choker Necklace

According to the International Data Corporation
(IDC) Worldwide Quarterly Wearable Device
Tracker, worldwide sales of wearable devices went
up 163 percent in 2015 over 2014, and is
expected to keep climbing.
Basic features of smart phones such as messaging
and call function as well as additional features
such as GPS, heart rate monitoring and all the
biometrics tracking are the main features in the
smart watches.
The New Fashion Statement: Smart Watches!
Smart watches and fitness trackers are the new
fashion statement. it is the next level of mobile
trend. It could easily be connected with your
compatible smart phones. For example apple
watch with iphone or android wear with samsung.

If you checked your instagram or
path these days, you will most likely
to see this kind of video, called
video boomerang. Just like the
name, it replaying back and forth.
The Boomerang app takes bursts of
photos and then stitches them
together into a HD video loop. The
loop starts to play forward but then
plays backward, creating a neat, GIF-
like video. Boomerang videos do not
include audio.
Video Boomerang
Boomerang is a new app created by the team behind
the creator of instagram. Instagram's take on
Boomerang is a mini video that plays forward and
backward.

We all know this overnight viral sensations with the
‘toxic’ song "PPAP" or "Pen Pineapple Apple Pen." It
has taken over Asia including Indonesia.
The track is put out by 40 year-old Japanese
comedian Kosaka Daimaou, who goes by the fake
name DJ Pika-Taro.
It's called a "brainwash" because of its repetitive and
catchy lyrics, similar to the trend of Gangnam Style
by PSY a few years ago.
Pen, Pineapple, Apple Pen

Most of the trends discussed here is like a
repetition of the previous trend, back
in the 1990s or 2000s.
This trend of reverse word belong the 90s
generation and reproduced again in
the past couple of years. it started
with Woles around 2014, the reverse
word of Selow (slow / cool)
The Reverse and Acronym Words of 2016
In 2016 the trending words were: Ucul, the reverse word of Lucu
(Funny) or Sokil Gob is Gokil Sob (You’re Crazy in a fun way) and
Takis is Sikat (Go for it!)
Another pattern is acronym words such as ‘Baper’ the abbreviation
of Bawa Perasaan (this word would be weird if translated in
english but the closest one is when someone get a hard feeling
over something).

Talking about the trend in 2016, we surely
do not want to leave this out of the list.
Om Telolet Om (“sir honk the horn sir” in
English) is an Indonesian expression used
to ask bus drivers to honk as they pass by
on the road, many of which are equipped
with novelty musical horns.
In December 2016, videos of people
yelling “om telolet om” a passing bus
drivers began widely circulating online,
leading various electronic music artists to
tweet the Indonesian expression and
remake the expression as well.
Om Telolet Om

What is the
next steps?
Visit our web for more info
www.enterthelab.com
Or contact:
Faisal_sii@yahoo.com
Tara.talita@gmail.com

(Youthlab indo) Youth Trend 2016 Kaleidoscope

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