This document discusses the challenges of responsive design for designers and non-designers. It identifies different types of designers like "The Watchmaker" who is obsessed with details and "The Dreamer" who has great ideas but can't finish projects. It also provides tips for dealing with challenges like educating others about design value and collaborating instead of working in silos. The document promotes the website and social media profiles of the design agency Traffic and the author Yuan Wang.

1. Traffic Melbourne
134 Gwynne Street
Richmond VIC 3121
T 03 8320 5700 F 03 8320 6405
Traffic Sydney
Level One 326 Oxford Street
Paddington NSW 2021
T 02 8916 4500 F 02 9361 0888 traffic.com.au
June 2013
YUAN WANG
DIGITAL DESIGN DIRECTOR
Brave New World
of Responsive Design

2. 2
DESIGNERS
New
Challenges
Better
Professionals
More
Collaboration
Better
Work

3. 3
NON DESIGNERS
Better
Understanding
More
Empowerment
More
Collaboration
Better
Work

5. The Watchmaker
5
The ultimate control freak.
Obsessive about details.
Talented but difficult.
Prime example of a design silo.

6. The Dreamer
6
Lives and breathes creativity.
Bursting with new ideas.
Unable to finish and complete.
Inspiring but frustrating.

7. The Photocopier
7
Takes copying to the extreme.
Templates everything.
Always use the same formula.
Efficient but unoriginal.

8. The Conductor
8
The best people person.
Feeds off the energy and creativity of others.
Able to use their team effectively.
Prime example of design collaboration.

9. 9

10. CHALLENGES
10

11. 11
Not enough time.

12. 12
Websites are dirt cheap.

13. 13
I am not appreciated.

14. 14
Desktop or mobile first?

15. TIPS
15

16. 16
Educate about the values of design.

17. 17
Make a geek your best friend.

18. 18
Turn silos into collaborations.

19. 19
Sketch sketch sketch

20. 20
Design for the users and customers.

21. Traffic
21
Twitter: @traffic_aus
Facebook: facebook.com/TrafficAdvertising
Pinterest: pinterest.com/trafficaus
Web: www.traffic.com.au
Twitter: @yuanwangtweets
Email: yuan@traffic.com.au
Me