Prepared for a 6 hour workshop to develop a business plan following this template. (PDF version) The workshops were held in Mumbai and Kolkata for about 100 senior management of Indian manufacturing industry in the VFLM/VLM program.

1. Company logo
if possible
Business Plan Template
Title of the Business Plan
Name
Company/Project name
December 2, 2013

2. 1. Problem to be solved
Detail description of problem
Describe the problem you
are going to solve.
Describe how serious it is and how
valuable it is if you are able to solve
 XXX
– XXX
 XXX
– XXX
 XXX
– XXX
 XXX
– XXX
Pictures/images if possible
1

3. Target Customer
What are the important customer
segments?
 The most important customer
segment(XX% of the total sales): XXX
–X
–X
–X
Describe your target
customer in detail.
Detail description of the most important
customer (Describe how we can influence)
 XXX(behavior, etc.)
 XXX(decision making process, etc.)
 Influencer：
 No.2 important segment(XX% of the
total sales): XXX
–X
–X
–X
Pictures/images if possible
2

4. 2. Vision
Describe your desire and commitment.
Needs to be quite exciting and convincing.
Audience initially has lots of doubt and
skepticism . They need to become a fan of
the business and the CEO while observing
his/her energy, commitment and excitement.
Elaborate your idea and fill the box fully.
XXX
In the era of … ,
XXX
Complete a sentence
Within the xox above
XXX
Fill the boxes above. Don’t leave a space open
3

5. 3. Management Team
CEO/Project Leader
Describe how you and
the management team is
strong.
Co-founders/members
 XXX
 XXX
 XXX
 XXX
4

6. 4. Product
Detail description of product
Describe your product in
detail.
Key features and uniqueness of the
product
 XXX
 XXX
 XXX
 XXX
Pictures/images if possible
5

7. 5. Market Potential
Describe market size and growth
Describe the market in
detail.
Describe the uniqueness of the market
 XXX
 XXX
 XXX
 XXX
Pictures/images if possible
6

8. Describe key elements
of your strategy, i.e.,
how you plan to win.
6. Strategy
Needs to have clear
and concise key words
which are convincing
as a whole.
xxx
Please modify freely as you like.
xxx
xxx
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9. Describe how the
products can be
prioritized based on
two criterion.
Product Priorities
XXX
XXX
Attractiveness of the market
H
XXX
M
L
L
M
H
Strength of the company
8

10. Product Competitiveness
Weakness of competitors
Describe how the
products exceed
competition in detail.
Share iimportant insight
Our approach
 XXX
 XXX
 XXX
 XXX
 XXX
 XXX
 XXX
 XXX
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11. 7. Alliance
Describe how the
company/project can
attract and leverage
strong alliance players
XXX
Describe three to four key
players you work with
XXX
Company
XXX
XXX
10

12. 8. Business Model
Business model
Describe how the company
makes money effectively.
Business model is getting
more and more important.
How do you keep profitable business
 XXX
 XXX
 XXX
 XXX
Describe your business
scheme
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13. 9. Organization
Project Leader
Describe how you plan to
establish a very strong
team to accomplish the
task
Product Development
 XXX
 XXX
 XXX
 XXX
In case of Internet service, web operation
Production
Marketing/Sales
 XXX
 XXX
 XXX
 XXX
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14. 10. Action Plan
Describe specific action
items with clear 6 months
and 12 months targets.
Responsibil
ities
Target after the kickoff meeting
In 6 months
In 12 months
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Action Items
13

15. Describe the assumption
for the financial estimates.
11. Financial Projection
Assumptions
Please change numbers to fit your business
Pessimistic
case
Target
market
Share
Expected volume
Exact numbers are not
that important. The range
of the estimates is much
more important
Base case*
Aggressive
case
Domestic $XXBillion + Global $XXBillion
reasons
xxx
5%
7.5%
10%
xxx
50,000
75,000
100,000
xxx
Average price
$580
xxx
Average cost
of goods
Manufacturing
facilities cost
$65
xxx
$3Million
xxx
Other costs
$4 Million
$5Million
$8Million
xxx
Gross margin
30%
40%
50%
xxx
* Assumed to have 80% probability
14

16. 5-year Projection
18000
This helps the audience
have the better feel of the
business.
Base case
$XX million in 2 years
Aggressive case
$XX million in 2 years
16000
Describe aggressive,
base and pessimistic 2year monthly projections.
14000
12000
Pessimistic case
$XX million in 2 years
10000
8000
6000
Base case
4000
Aggressive case
2000
Pessimistic case
0
2013
2015
2017
Net revenue
Cost of goods sold
Gross margin
General and Administrative expenses
Cash at the end of each month
Capital requirement
15

17. 12. Required Capital
Required capital
Describe required capital
amount you ask and how
you will use it effectively
How the capital will be used
 XXX
 XXX
 XXX
 XXX
16

18. 13. Expected Business Risks
Expected Risks
Describe expected
business risks which let
the audience feel much
more comfortable
about the entrepreneur
Our approach
 XXX
 XXX
 XXX
 XXX
 XXX
 XXX
 XXX
 XXX
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19. 14. Commitment
Describe how you are committed
to get this done (Typically not
included in a business plan, but
for today, please show your
commitment to the rest of us
XXX
XXX
18