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© YUJ Designs 2019. Confidential Document. https://www.yujdesigns.com
© YUJ Designs 2019. Confidential Document.
• Purpose: Purpose driven, focused efforts of generating
ideas
• Priority: Clear purpose statement and coherent action
plan
• Perspective: Collaborative team effort that creates the
impact
2https://www.yujdesigns.com
1. Lean UX = PPP
unsplash.com
© YUJ Designs 2019. Confidential Document.
• It’s an approach where you learn while exerting intensive,
focused efforts
• It works best in an overall agile environment
• And in combination with other methods throughout the
project
3https://www.yujdesigns.com
2. Lean UX and its application
© YUJ Designs 2019. Confidential Document.
• Using lean UX on MVP one can deliver highly effective results
• MVP shares the same core concept as in Lean UX
• This style of working is neither a shortcut nor an elaborate one
• The only distinction being, the goal, that is to deliver a great
product in the end
• One that would solve the customers’ problems primarily and
provide a delightful experience
4https://www.yujdesigns.com
3. No more, no less, just enough
unsplash.com
© YUJ Designs 2019. Confidential Document.
• The hypotheses are created in Lean UX to test our
assumptions
• In Lean UX every idea is going to be tested & the evidence
criteria clearly determined at intermittent stages
• If the tests doesn’t have an evidence then it needs to be
dropped
• With constant hypotheses you build a large database of users
& their behaviors
• To apply lean UX one needs to know the right tools & their
application
5https://www.yujdesigns.com
4. Hypotheses in Lean UX
unsplash.com
© YUJ Designs 2019. Confidential Document.
• To apply lean UX your thinking needs to be dynamic
• Entire project processes & steps need to be highly
coordinated with an active oversight
• A lot like the ping pong balls in which things happen in
parallel in order to make progress
6https://www.yujdesigns.com
5. The exponential mindset
unsplash.com
© YUJ Designs 2019. Confidential Document.
• It takes courage and commitment to take the leap in the unknown domain of Lean UX
• Though, the most important aspect to remember is: The challenge lies in unlearning the familiar ways
of thinking and letting go without losing control
• Replacing control of set linear process with control of purpose to apply the belief that 1X additional
input can create 10X additional output
7https://www.yujdesigns.com
Conclusion
© YUJ Designs 2019. Confidential Document.
Thank you
https://www.yujdesigns.com
For more information please visit UX design blog

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PPP Lean UX Approach for Purpose Driven Product Development

  • 1. © YUJ Designs 2019. Confidential Document. https://www.yujdesigns.com
  • 2. © YUJ Designs 2019. Confidential Document. • Purpose: Purpose driven, focused efforts of generating ideas • Priority: Clear purpose statement and coherent action plan • Perspective: Collaborative team effort that creates the impact 2https://www.yujdesigns.com 1. Lean UX = PPP unsplash.com
  • 3. © YUJ Designs 2019. Confidential Document. • It’s an approach where you learn while exerting intensive, focused efforts • It works best in an overall agile environment • And in combination with other methods throughout the project 3https://www.yujdesigns.com 2. Lean UX and its application
  • 4. © YUJ Designs 2019. Confidential Document. • Using lean UX on MVP one can deliver highly effective results • MVP shares the same core concept as in Lean UX • This style of working is neither a shortcut nor an elaborate one • The only distinction being, the goal, that is to deliver a great product in the end • One that would solve the customers’ problems primarily and provide a delightful experience 4https://www.yujdesigns.com 3. No more, no less, just enough unsplash.com
  • 5. © YUJ Designs 2019. Confidential Document. • The hypotheses are created in Lean UX to test our assumptions • In Lean UX every idea is going to be tested & the evidence criteria clearly determined at intermittent stages • If the tests doesn’t have an evidence then it needs to be dropped • With constant hypotheses you build a large database of users & their behaviors • To apply lean UX one needs to know the right tools & their application 5https://www.yujdesigns.com 4. Hypotheses in Lean UX unsplash.com
  • 6. © YUJ Designs 2019. Confidential Document. • To apply lean UX your thinking needs to be dynamic • Entire project processes & steps need to be highly coordinated with an active oversight • A lot like the ping pong balls in which things happen in parallel in order to make progress 6https://www.yujdesigns.com 5. The exponential mindset unsplash.com
  • 7. © YUJ Designs 2019. Confidential Document. • It takes courage and commitment to take the leap in the unknown domain of Lean UX • Though, the most important aspect to remember is: The challenge lies in unlearning the familiar ways of thinking and letting go without losing control • Replacing control of set linear process with control of purpose to apply the belief that 1X additional input can create 10X additional output 7https://www.yujdesigns.com Conclusion
  • 8. © YUJ Designs 2019. Confidential Document. Thank you https://www.yujdesigns.com For more information please visit UX design blog