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VASILYの考えるグロースハックとは
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Yuki Kanayama
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2014/02/28 VASILY社で行われたグロースハックセミナーの資料です。
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VASILYの考えるグロースハックとは
1.
VASILYの考える グロースハックとは? VASILY CEO 金山裕樹
2.
Jan-14 Dec-13 Nov-13 Oct-13 Sep-13 Aug-13 Jul-13 Jun-13 May-13 Apr-13 Mar-13 Feb-13 Jan-13 Dec-12 Nov-12 Oct-12 Sep-12 Aug-12 Jul-12 Jun-12 May-12 Apr-12 Mar-12 Feb-12 広告なし インチキなし グロースハックだけ iQON会員登録数 700,000
3.
グロースハック 思想 > 技術
4.
グロースハック 思想 技術
5.
「国家が危機に陥った場合、 政治家は国家存続の目的のために有効ならば、 手段を選ぶべきではない」 マキャベリ
6.
「サービスを成長させるために、 グロースハッカーは目的のために有効ならば、 手段を選ぶべきではない。 ただし金はない」 金山裕樹
7.
グロースハック 思想 技術
8.
サービスの成長 自分たちでできる 自分たちでできない 最適化 ユーザー体験 事業提携 (A/B テスト の最大化 SEO LPO AARRR) PR
9.
サービスの成長 自分たちでできる 最適化 (A/B テスト ←ここだけがグロースハック SEO と思われがち LPO AARRR)
10.
最適化とは? 提供したい体験 最適化 提供できている体験 提供したい 体験が100% 提供できている
11.
よくあるパターン 最適化 ちっさ!
12.
サービスの成長 自分たちでできる 自分たちでできない 最適化 ユーザー体験 事業提携 (A/B テスト の最大化 SEO LPO AARRR) PR
13.
サービスの成長 自分たちでできる ユーザー体験 の最大化 ←ここ1番最初 にやるべき
14.
こういうのが理想 体験 最大化 最適化
15.
VASILYでうまくいった例 体験 最大化 50投稿/日 最適化 1000投稿/日 2000以上/日
16.
VASILYが考える グロースハック ・成長のためには手段は選ばない ・まずユーザー体験の最大化 その後に最適化する
17.
Thank you!
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