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"Low Budget High Impact" Marketing

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Yuswohady
Yuswohady

This document discusses low budget, high impact marketing strategies using the example of the movie "Ayat-Ayat Cinta". It highlights how the movie became the best-selling film in years through creative low-cost marketing tactics. These tactics included the director taking on a salesman role to promote the film and leveraging online platforms like blogs and social media to generate buzz around the movie. The document argues that smart, low-budget marketing approaches can be very effective at driving awareness and interest if done creatively.

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Low Budget and High Impact Marketing Yuswohady Chief Executive of MarkPlus Institute of Marketing (MIM) www.yuswohady.com 2008 MarkPlus Institute of Marketing Session 3 – Page 1/34
EXAMPLE AYAT-AYAT CINTA IS LOW BUDGET HIGH IMPACT MARKETING 2008 MarkPlus Institute of Marketing Session 3 – Page 2/34
Ayat-ayat Cinta: The best-selling movie in years 2008 MarkPlus Institute of Marketing Session 3 – Page 3/34
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing

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"Low Budget High Impact" Marketing

  • 1. Low Budget and High Impact Marketing Yuswohady Chief Executive of MarkPlus Institute of Marketing (MIM) www.yuswohady.com 2008 MarkPlus Institute of Marketing Session 3 – Page 1/34
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  • 3. Ayat-ayat Cinta: The best-selling movie in years 2008 MarkPlus Institute of Marketing Session 3 – Page 3/34