Social Media Marketing: Philosophy, Strategy, Tactic
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A comprehensive social media marketing model comprising the philosophy, strategy, and tactic
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Social Media Marketing: Philosophy, Strategy, Tactic
- 1. SOCIAL MEDIA MARKETING Philosophy, Strategy, Tactic YUSWOHADY Blog: www.yuswohady.com Twitter: @yuswohady
- 2. INTRODUCTION
- 3. THE FIRST SOCMED MARKETING BOOK IN INDONESIA
- 4. Offline Customer COMMUNITY E= wMC 2 Online Marketing ENERGY Word of MOUTH (MOUSE) (Horizontal Power) “HORIZONTAL MEANS SOCIAL”
- 5. MARKETING 1.0 MARKETING 2.0 VERTICAL HORIZONTAL 1 to Many Many to Many Marketer as Marketer as BROADCASTER CONNECTOR
- 6. SITES YOU MUST VISIT www.twitter.com www.facebook.com www.youtube.com www.foursquare.com www.flickr.com www.wikipedia.com www.slideshare.com www.linkedIn.com www.myspace.com www.secondlife.com
- 7. Five Reasons Why Business is Social ! Consumer Conversation Collaboration Community Collective Generated Intelligence Content
- 8. DEMOCRATIZATION OF RESOURCES SIZE ISN’T MATTER ANYMORE
- 9. REMEMBER... SOCIAL MEDIA AGE IS SMALL BUSINESS AGE
- 10. THE FORMULA Philosophy Strategy Tactic Scorecard H+C+P=R Horizontal Community SocMed Result Mindset Approach Platform
- 11. 1 THE PHILOSOPHY
- 12. SOCMED MARKETING IS... NOT HARD SELLING
- 13. SOCMED MARKETING IS... NOT BLASTING
- 14. SOCMED MARKETING IS... NOT SPAMMING
- 16. TWITTER MARKETING IS LOVE MARKETING
- 17. THE 8 SILA OF TWITTER MARKETING #1. GIVING #2. CONVERSATION #3. LISTENING #4. SHARING #5. CARING #6. EMPATHY #7. TRUST #8. FRIENDSHIP
- 18. LOVE IS GIVING "It's not how much we give but how much love we put into giving” Mother Teresa
- 19. LOVE IS CONVERSATION Market are conversations... Conversations among human beings sound human. They are conducted in a human voice Cluetrin Manifesto
- 20. LOVE IS LISTENING Twitter is the most poweful listening tool ever
- 21. LOVE IS SHARING
- 22. LOVE IS SHARING
- 23. LOVE IS SHARING
- 24. LOVE IS CARING
- 25. LOVE IS EMPATHY
- 26. LOVE IS TRUST TWITTER COMMUNITY IS A TRUST SOCIETY
- 27. LOVE IS FRIENDSHIP More sales are made with friendship not salesmanship To succeed you don’t need more sales techniques, you need more friends Jeffrey Gitomer
- 29. VISIT AND CONTRIBUTE... The coolest book writing cocreation project in Indonesia www.twitislove.com
- 30. 2 THE STRATEGY
- 31. COMMUNITY STRATEGY THE SIMPLE MODEL COCREATION TARGET COMMON INTEREST COMMON PURPOSE & IDENTITY CONSUMER CONVERSATION ACTIVATION
- 32. STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2 BUILD CONVERSATION, ACTIVATION, COCREATION
- 33. EXAMPLE An SME that operates a pre-school institution wants build a community of moms that concern with the development of their children.
- 34. #1. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION ACTIVATION COCREATION THE HOME: THE EVENT: THE BUZZ: Inspiring Moms Inspiring Moms Inspiring Moms Blog Award Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-39 Demographic: Have todler, pre-school, AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS
- 35. #2. IDENTIFY COMMON INTERESTS Common interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future
- 36. #3. BUILD CONVERSATION, ACTIVATION, COCREATION Invite customers to speak up
- 37. 3 THE TACTIC
- 38. SOCMED PLATFORM SM “THE ROAD” CHANNEL LANDING PAGE “THE HOME” COMMUNITY BLOG SM SM CHANNEL CHANNEL
- 39. Every Company Is Media Company EC = MC Tom Foremsky Because every company must create and publish content that attract its community member
- 40. MARKETING IS NOT ONLY ABOUT SELLING IT’S ABOUT FACILITATING YOUR COMMUNITY MEMBERS
- 41. CASE STUDY YUSWOHADY *note: narsis dikit nggak papa ya... Hehehe
- 43. THE HOME THE ROAD
- 44. THE HOME: BLOG
- 47. THE ROAD: FACEBOOK NOTES
- 51. ACTIVATION: CONVERSATION Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
- 52. FINALLY... THE RESULT Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
- 53. ONE MORE THING
- 54. THE ESSENCE OF MARKETING IS CREATIVITY
- 55. SOCMED MARKETING IS NOTHING WITHOUT CREATIVITY
- 56. It’s creative I K L A N V I A G R A
- 57. 1 Dramatic Presence Inviting Curiosity & Specific Gesture Granting Appeal & Fascination using Technology
- 58. 2 Dramatic Temptation Luring Excitement
- 59. 3 Dramatic Size Creating Exaggeration
- 60. 4 Dramatic Size
- 61. 5 Dramatic Size There are better ways to make career. www.jobsintown.com
- 62. 6 Dramatic Result
- 63. 7 Dramatic Paradox Applying Contradiction
- 64. 8
- 65. FINALLY... A L W A Y S LEARNING KEEP I M P R O V I N G CHANGE ALL THE TIME
- 66. THANK YOU FOLLOW @YUSWOHADY