Presentation videos is at http://www.youtube.com/watch?v=sYcay5XcIiM. Enjoy!

1. yuval ariav, chief architect at onavo
@yuvalariav
geekographics.com
yuval.ariav@gmail.com

2. 100k’s apps, millions of reviews, 100m’s users

3. what are users saying about apps?

6. what issues are being reported?

7. Great update, but…
by AngryBoid – January 15, 2011
it STILL drains battery like crazy. FIX THIS FOR 5 STARS!

8. top 3 popular issues
crashes / force closes ~35%
sluggishness ~19%
getting ripped off ~17%

9. excessive permissions suspected malware
intrusive ads
storage issues ~5%
~5% crashes /
battery drain force closes
~6%
~35%
poor ui
~6%
lacking ~7%
engagement
~17%
~19%
getting ripped off
sluggishness /
unresponsiveness

10. what issues are most disturbing?

12. top 3 disturbing issues
suspected malware ~12%
excessive permissions ~12%
intrusive ads ~11%

13. suspected malware
excessive permissions
intrusive ads
storage issues
crashes / force closes
battery drain
unresponesiveness
lacking engagement
not getting money's worth
poor ui
0 2 4 6 8 10 12 14
uninstall rate (%)

14. any interesting use-cases around?

15. (October)
Location
Network access
Phone calls
Storage
Network state

16. (October)
0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% 60%

17. what can we learn about reviewers?

18. review system abuse
bot reviewers
systematically promote games in reviews
market trolls
write only 1-star reviews to numerous apps

19. some neat controls
app category
“gamers mostly notice these issues: …”
time since launch
“early adopters tend to care about …”
pricing model
“paid app developers should focus on …”

20. PARTY!
yuval ariav, chief architect at onavo
@yuvalariav
geekographics.com
yuval.ariav@gmail.com