Ufone is a major cellular provider in Pakistan that is a subsidiary of PTCL. It launched in 2001 and provides both prepaid and postpaid services. The document outlines Ufone's mission, vision, products, services, slogans, organizational chart, competitors, hardware and software usage, database management, networking, online presence, security, and advantages of implementing an MIS/IT system. It concludes that Ufone aggressively promotes itself to become the largest provider and recommends focusing more on strategy, advertisements, cultural acceptance, and monitoring competitors.

2. •CONTENTS
•Introduction & History
•Mission & Vision
•Slogan
•Product & Services
•BCG Matrix
•Organizational Chart
•Competitors Analysis
•Data Processing Information Cycle
•Management Information System
•Hardware usage & advantages
•Software usage & advantages
•Database Management
•Networking
•Online Presence
•Security & Backups
•Advantages Gained by Implementing MIS/IT
•Conclusion & Recommendations

3. History of Ufone
•Ufone GSM is a Pakistani GSM cellular service provider. It is
one of the five major GSM Mobile companies in Pakistan
•Ufone’ a wholly-owned subsidiary of PTCL commenced its
operations on 29th January 2001
• As a result of PTCL’s privatization, 26% of its shares were
acquired by Emirates Telecommunication Corporation
(Etisalat)
•In 2012 Ufone launched their social networking service for
their Ufone customers Club Ufone, available in English and
Urdu languages.

4. COMPANY PROFILE
• ‘Ufone is the leading organization because of huge network
coverage
•Ufone is the most active, aggressive and innovative players
•Ufone was pioneer in launching the GPRS and MMS services

5. • COMPANY VISION
• “To be the leading telecommunication service provider
in Pakistan by offering innovative communication
solutions for our customers while exceeding
shareholder value and employee expectation.”
• COMPANY MISSION
• “Our mission is to provide best services with best
coverage that would eventually generate profit for
the company and its stakeholders.”
• “To be the best cellular option for u.”

6. • PRODUCTS AND SERVICES
Prepaid
Postpaid

7. Slogan
One of the main reasons of the
popularity of the Ufone is to use
slogan to attract the customers. The
Slogan of Ufone in Urdu is “Ufone
Tum Hi to Ho",
In English "It’s All About U”

8. Ufone prepay is more affordable.
Its primary market is intended
towards teen agers and students.
Some packages are :
 Life plus package
 Prepay life
 Josh
 U-circle life
 U-rock
 Public demand
 Paanch ka pandrah
 Ghanta package
 U-won
 Teen minutes packages
These services are mainly
targeted towards the
business community of the
country. Packages are :
 U50
 U250
 U500
 U1000
 U5000
Products and Services:

9. Ufone BCG Matrix

10. Organizational Chart of Ufone:
Board Of Directors
CEO
Project Director
Marketing
&
Sales
FinanceInformation SystemCustomer Care Engineering
Quality
Assurance
Information
technology
HR
&
Admin

11. COMPETITORS

12. Data Processing-Information Cycle:
All programs on a computer system can
break down into two main categories:
•Application software
•System software

13. Application software
•General-purpose application software
•Special-purpose application software

14. Missed Call Notification (MCN):
This service will help the subscribers to know about
their missed calls even when their mobile phone is
turned off, while protecting their privacy as the
calling party will not know that they left a missed
call on the subscriber’s phone Ufone offers you
SMS notifications of any missed calls with complete
details of time and date as soon as the user turns
his/her phone back on or is back in coverage.

15. Management Information System:

16. Hardware used by the Ufone:
No. Hardware Description QTY
1. Application Server HP ProLiant DL320e Gen8 Drive description
(4) LFF SAS/SATA/SSD or; (8) SFF
SAS/SATA/SSD; Hot plug and/or Non-hot
plug, depending on model
1
2. Data Base Server HP ProLiant DL380 G5 Intel® Xeon® 5160
Dual Core Processor 3 GHz 4MB 2GB
1
3. Internet Server Dell Power Edge 1950 1
4. Monitor LCD’s HP LCD S2032A 40
5. Lap tops Dell Inspiron 5537 i3Hd 5
6. Micro Phones Dynex™ - USB Microphone 20
7. Laser Printer HP Laser jet P1102 5

17. 8. Scanner HP Scanjet G401O 2
9. Fax Machine Panasonic KX-
FT983CX
1
10. Head Phones HP H1000 8
11. Projector Acer P1173 1
12. LCD TV Screen HP LE1851w 18.5“
Widescreen LCD
1
13. Generators HomeAge 2
14. USBs Kingston 10
15. Computer Systems Dell, hp 30

18. Software used by the Ufone:
“Set of instructions given to the
computer to solve a problem”
Application Tracker:
It is a software asset management tool
that monitors and reports license usage
on applications with different licensing
methods, e.g. Flex Net license
managers, node-locked applications, or
even applications running without a
license manager.

19. Supporting Software:
Ufone uses following supporting software through them
are performing their work daily and that are:
•MS WORD
• MS EXCEL
• MS POWER POINT
• MS ACCESS

20. Database Management:
A database is an organized collection of data. The data are typically organized
to model relevant aspects of reality in a way that supports processes requiring
this information.
Management information base:
A management information base (MIB) is a database used
for managing the entities in a communications network.
Most often associated with the Simple Network
Management Protocol (SNMP), the term is also used
more generically in contexts such as in OSI/ISO
Network management model
Ufone’s management system comprises of “management
information system”

21. MIB hierarchy:

22. •GIS use in telecom(ufone)
•Operation support system
•Customer relationship
management
•Data mining
•3G
•App of 3G
•File processing system

23. Networking :
Network administrator
•They are responsible for meeting the data communications
needs of users in the organization.
•Manage the networking and distributor process
•All the workstations within the franchise are connected through
Local Area Network (LAN).
•Ufone has over 359 franchises sale and 17 service centers all
over the country which have been linked through Microwave or
Phone lines, Satellites etc.

24. Online Presence:
•customercare@ufone.com is Ufone
mailing site. We can get data from the
web and also discussed our problems
through mail.
•we can easily communicate with Ufone
management on website and also
submitted our problems.www.ufone.com
is Ufone website
•Simple and easiest way is to call Ufone
person easily by dialing 333 and sort
out the problems in seconds.

25. Online Facilities:
•Self care login
•U-Block
•UMonitor
•Web 2 sms chat
•Book ufone special number online
•Complaint
•Account recharge
•Jobs
•Call details
•Number details

26. Security And Backups:
•Creating duplicate copies
•Contingency Plans
•Storage Devices
Basics For Data Backup
•Daily Basis.
•Weekly Basis.
•Monthly Basis.
•Semi annual
•Annual

27. Advantages gained by implementing MIS/IT:
•Speed and Accuracy in information Processing
•Global Social Interaction
•Communication
•Economic Advancement
•Cost-effective
•Storing and Protecting Information
•As a parallel initiative

29. Conclusion:
By keeping analyzing Ufone, we group
members agree that ufone is not a
safe player in the market. It is
penetrating its market by taking risks
aggressively promoting and
advertising itself. It holds second
largest market share and is seeking to
become the largest market leader
anyway possible

30. Recommendations:
The first thing that UFONE should do is that it should make a formal
strategy and try to capture more of the corporate world such as the
leading multinationals Co
Secondly Ufone should focus more on its own advertisements rather than
leg pulling of its customers.
Thirdly Ufone sometimes goes too far to attract customers which may be
unacceptable to the local culture
The last but not the least, Ufone should be aware of its competitor moves
and their value added activities
"We wish a very best of luck to Ufone.
May it progress in this field and achieve its desired
goals"

31. www.google.com
www.ufone.com