This presentation conveys some social media basics, as well as some suggestions that are specific to Green MBA's. It is designed for people with passing knowledge of SM.

1. Sustainable Social Media
Zack Luby
Antioch Spring 2010
image via flickr/Tylerajan
Thursday, April 8, 2010

2. image via flickr/MarkHume
Social Media ≠ A Magic Wand (or Wands)
Thursday, April 8, 2010

3. image via flickr/zitona
Social Media is just for Geeks.
Thursday, April 8, 2010

4. If Facebook
was a
country, it
would be
the 3rd
largest
country in
the world
(behind
China and
image via flickr/woodleywonderworks source: Facebook
India)
Thursday, April 8, 2010

5. Social Media is just for
hipsters.
image via flickr/DearAllyson,
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6. source: google ad planner
57%!
image via flickr/ms.abitibi
Thursday, April 8, 2010

7. 57 % Percent of Social Media users are over
the age of 35. source: google ad planner
57%!
image via flickr/ms.abitibi
Thursday, April 8, 2010

8. Social Media
is a Waste of
Time (like
traffic)
image via flickr/songglod
Thursday, April 8, 2010

9. source: Cone Business in Social Media Study 2008
image via flickr/alexkess
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10. 93% of Social Media users believe a company should
have a presence in Social Media
source: Cone Business in Social Media Study 2008
image via flickr/alexkess
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11. roughly this
many people
do not care.
93% of Social Media users believe a company should
have a presence in Social Media
source: Cone Business in Social Media Study 2008
image via flickr/alexkess
Thursday, April 8, 2010

12. Social Media is code for “Slacking off at work”
image via flickr/hirosan
Thursday, April 8, 2010

13. image via flickr/topato
Thursday, April 8, 2010

14. Social Media Marketing is a $716,000,000 industry,
expected to grow to $3,140,000,000 by 2014
image via flickr/topato
Thursday, April 8, 2010

15. Social Media Marketing is a $716,000,000 industry,
expected to grow to $3,140,000,000 by 2014
Fact: That’s a lot of Cash.
image via flickr/topato
Thursday, April 8, 2010

16. Social Media Marketing is a $716,000,000 industry,
expected to grow to $3,140,000,000 by 2014
Source: Forrester Research
Fact: That’s a lot of Cash.
image via flickr/topato
Thursday, April 8, 2010

17. image via flickr/sunny66ll66
24% of Small Businesses are using Social Media
in 2010, twice the amount from 2009.
source: Small Business Success Index Study
Thursday, April 8, 2010

18. images via flickr/galleryquantum, linkedin
Thursday, April 8, 2010

19. 80% of companies use social media, or plan on
using social media, as part of their strategy to
find new employees. source: socialnomics 2010 study
images via flickr/galleryquantum, linkedin
Thursday, April 8, 2010

20. Social
Media is
just
for Teen-
agers.
image fia flickr/jibay
Thursday, April 8, 2010

21. Fact: The fastest growing segment on
Facebook is 55-65 year old women.
Source: Inside Facebook Blog
Image via flickr/winged photography
Thursday, April 8, 2010

22. Social Media is impersonal.
image via flickr/ChrisDag
Thursday, April 8, 2010

23. 1 in 8 couples married in the US in 2009 met through
Social Media Source: McKinsey Study
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24. Social
Media
Can’t Be
Measured.
image via flickr/NickSayers
Thursday, April 8, 2010

25. Set Goals.
Measure
your
Progress.
image via flickr/NickSayers
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26. image via flickr/SimonK
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27. So Social Media is important. Got it.
image via flickr/SimonK
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28. So Social Media is important. Got it.
image via flickr/SimonK
But where on Earth do I Start?
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29. image via flickr/ogimogi
Thursday, April 8, 2010

30. SOCIAL MEDIA BASICS - THE BUILDING BLOCKS
image via flickr/ogimogi
Thursday, April 8, 2010

31. The most important
tool that you can use
in your social media
efforts is listening.
It’s also the
first step in
getting
started.
image via flickr/ky olsen
Thursday, April 8, 2010

32. Thursday, April 8, 2010

33. Listening Tips for Getting
Started
Thursday, April 8, 2010

34. Listening Tips for Getting
Started
1. Set up Google Alerts for
your name and your org’s
name. (google.com/alerts)
Thursday, April 8, 2010

35. Listening Tips for Getting
Started
1. Set up Google Alerts for
your name and your org’s
name. (google.com/alerts)
2. Set up a Twitter account,
and download a Twitter
Platform (like Tweetdeck)
Thursday, April 8, 2010

36. Listening Tips for Getting
Started
1. Set up Google Alerts for
your name and your org’s
name. (google.com/alerts)
2. Set up a Twitter account,
and download a Twitter
Platform (like Tweetdeck)
Save the searches.
images via tweetdeck & google
Thursday, April 8, 2010

37. image via flickr/true bavarian
Thursday, April 8, 2010

38. Now it’s time to share
your personality.
image via flickr/true bavarian
Thursday, April 8, 2010

39. nD
stia
ckr/Kri
fli
g e via
ima
Thursday, April 8, 2010

40. ape r. ours elf.
n to p f or y ud.
o pu t pe sec tion it o ut lo
Tim et You” eak
“Ab out ritin g, sp
Wri te an don ew
ou are like
ime one.
Af ter y is t e
n, th o som
gai it t
it a ay
ite ld s
Wr ou w), and
ou w 500 w)
ne ( 00
y ng o ne (1
a lo rt o
rite sho
W a
nD
stia
ckr/Kri
fli
g e via
ima
Thursday, April 8, 2010

41. Be consistent across
platforms.
You are building a brand.
Thursday, April 8, 2010

42. image via flic
kr/JohnecF8
Thursday, April 8, 2010

43. Provides incredible reach
Share information with those that care
Necessary if you have a storefront
Multiply your influence
Best for: Retail, Realty, Wholesale,
Hospitality
Share information quickly to tons of
people
Use to: Share valuable information,
coupons, special offers & events
Thursday, April 8, 2010

44. The most important listening tool
Keep up with your industry
Keep up with your customers
Share links to your content
Customer Service!
Use to: Listen, link to your stuff
images via twitter, flickr/PinkSherbet
Thursday, April 8, 2010

45. A necessity for networking, finding a job, finding
people to hire, and learning more about small
business.
image via flickr/annia316
Thursday, April 8, 2010

46. Isn’t this a
GREEN
m.b.a.
program?
image via flickr/Faye Pini
Thursday, April 8, 2010

47. Social Media is
about Building
Sustainable
Relationships and
Connections.
image via flickr/tanaka
Thursday, April 8, 2010

48. Social Media allows you to tell your story.
Image via flickr/McAdzatl
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49. Image via flickr/sparkfish
Transparency
Social Media provides transparency
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50. Social Media is
a Two-Way
Street.
image via flickr/z6p6tist6
Thursday, April 8, 2010

51. Social Media is about what you Bring to the Situation.
image via flickr/vplessky
Thursday, April 8, 2010

52. Scolding is not Working.
image via flickr/librarianguish
Thursday, April 8, 2010

53. Take your Time.
image via flickr/DanHershman
Thursday, April 8, 2010