Slides from my talk at Digitized17 conference. Highlights: 1) The main building blocks of UX as a professional and scientific field are Research and Design. 2) The role of UX research and the contribution of UX researchers are invaluable in the digital product design process. However research is neglected many times... 3) UX is not just interface design; UX without user research is not UX.

3. Get to know your fellow guy…
the Researcher!

4. common
experiences
the briefs

5. Έχουμε πολλά χρόνια ένα website που μας είχε
τουλάχιστον 3-4 χρόνια. Ααα! Βάλτε και animations.
Θέλουμε να εντυπωσιάζει και να το κρατήσουμε
φτιάξει ένας γνωστός και είναι καιρός να το αλλάξουμε.
Δομή και menu πάρτε τα από το υπάρχον.
Στείλτε 4-5 να διαλέξουμε!

6. ΘΕΛΟΥΜΕ
TO APP
ΝΑ ΕΙΝΑΙ
Γ*ΜΑΤΟ!

7. Opinions are not facts.
Speculation is not evidence.

8. UXers, do it like...
Sherlock Holmes!

9. Act like a
Sherlock
Holmes

10. UX!
YOU...
WHAT?

11. (ISO 9241-210)
‘‘A person’s perceptions
and responses that result
from the use or anticipated
use of a product, system,
or service’’

12. What about
the UX
professional?

13. UX Continuum

14. empathize
define
ideate
prototype
test

15. Defining
Research:

16. Defining
Design:

17. UX
or User Research

18. Research is the foundation
of the “stack”.
Design projects should start
& end with research.
User research is not like
other types of research.

19. What does a
Researcher do?

20. He/she designs and conducts
studies to understand users’
attitudes, beliefs and behaviors.

21. What is a
Typical Study?

22. A typical
study
includes the
following
activities:

23. Why do we
need a UX
Researcher?

24. Background & training.
Non-biased approach.
Better work & resources allocation.

25. A lot of times, people
don't know what they
want until you show it
to them.

26. ‘‘We research
to understand
the world.’’

27. ‘‘We design
to change
the world.’’

28. “Together we work to
provide great experiences
for humans.”

29. Who
we are?

30. Dr. Panagiotis Zaharias
Founder | UX Researcher
www.theuxprodigy.com

31. THANK
YOU!