Nearly as much consumer research for OTC Pharmaceuticals, Daily Baby Care, Home Care and Cosmetics as the type of products now.
Primary Driver is rise of Mobile devices, primarily smart phones.
Or search mashable; they publish stats frequently
http://mashable.com/2011/08/16/social-media-marketing-stats-inf
ographic/
Suggest a search to be sure you’ve got the best available; ‘number users social networks’ seems to give most reliable results
Demandbase – This education campaign was designed to help B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content. The results of the campaign included 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business.
Sungard SunGard –Cloud computing Created awareness amongst IT professionals for SunGard Cloud offerings with a zombie themed campaign. The zombie themed effort resulted in exceeding download rates by 300%, a 5.7% email open rate and 20+ leads.