General method of teaching

1. General Management
General Management is typically an executive / senior role within a company.
General Managers are responsible for profit and loss in a business unit and
managing across multiple functions (i.e. finance, marketing). Some companies
offer General Management rotational programs to prepare junior professionals for
careers as General Managers.
General Manager Responsibilities
A GM's duties and responsibilities cover a lot of ground, but these are some of the
most common. He must typically:
1. Oversee daily operations of the business unit or organization.
2. Ensure the creation and implementation of a strategy designed to grow the
business.
3. Coordinate the development of key performance goals for functions and
direct reports.
4. Provide direct management of key functional managers and executives in the
business unit.
5. Ensure the development of tactical programs to pursue targeted goals and
objectives.
6. Ensure overall delivery and quality of the unit's offerings to customers.
7. Engage in key or targeted customer activities.
8. Oversee key hiring and talent development programs.
9. Evaluate and decide upon key investments in equipment, infrastructure and
talent.
10.Communicate strategy and results to the unit's employees.
11.Report key results to corporate officers.
12.Engage with corporate officers in broader organizational strategic planning.

2. Accounting and finance
Definition of Accounting
Accounting is the complete process of recording, classifying, summarizing, and
interpreting business transaction is called accounting. It is an art of systematically
recording the transactions, for keeping a proper track of financial statements on the
basis of Accounting Standard (AS). With the help of the financial statement of an
entity, internal audit, and tax audit is conducted at the end of the financial year.
Definition of Finance
Finance is the science of the acquisition and allocation (i.e. Spending or
investment) of funds effectively. It is a broader term, which studies about money
and capital market along with the arrangement and management of funds by
business. The major aspect of finance is the “time value of money” i.e. the value of
money changes over time.
It helps in analyzing any budget for choosing an optimum investment plan, which
lowers the risk factor for a firm.

3. Comparison Chart
BASIS FOR
COMPARISON
ACCOUNTING FINANCE
Meaning Accounting is an art of recording and
reporting of the monetary
transactions of a business.
Finance is the science of
management of funds of a
business
Branches Financial Accounting, Management
accounting, Cost accounting, Tax
Accounting etc.
Private Finance, Public Finance,
Corporate Finance etc.
Career Accounting professionals can become
accountants, auditors, tax consultant,
etc.
Finance professionals can
become an investment banker,
financial analyst, finance
consultant, etc.
Division Accounting is a part of finance. Finance is not a part of
accounting.
Objective To provide information regarding the
solvency status of the company to the
readers of the financial statement.
To study the capital market and
funds of business for making
future strategies.
Tools Income Statement, Balance Sheet,
Cash flow Statement etc.
Risk Analysis, Capital
Budgeting, Ratio Analysis,
Leverage, Working Capital
Management etc.

4. OB and HRM
Organizational behavior (OB) is "the study of human behavior in organizational
settings, the interface between human behavior and the organization, and the
organization itself".
OR
"Organizational behavior is the study of human behavior within an organization,"
Scope of OB
1. Impact of personality on performance.
2. Employee motivation.
3. Leadership.
4. How to create effective teams and groups.
5. Study of organizational structure.
6. Individual behavior, attitude and learning.
7. Job design.
8. Perception.
9. Design and development of effective organization.
10.Management of change.
11.Organizational development.
12.Organizational culture.
13.Transactional analysis.
14.Group behavior, power and politics.
15.Study of emotion.
Importance of OB
1. OB provide a road map to our lives in organization.
2. OB uses scientific research to understand and make organization life.
3. It helps to influence organizational events.
4. It helps individual understand herself/himself in better fashion.
5. It helps manager to manage human resources effectively.
6. It also useful in the field marketing.

5. Definition of HRM:
The process ofhiring and developing employees so that they become more
valuable to the organization.
Human ResourceManagement includes conducting job analyses, planning
personnel needs, recruiting the right people for the job, orienting and training,
managing wages and salaries, providing benefits and incentives, evaluating
performance, resolving disputes, and communicating with all employees at all
levels.
Human resource management functions
Areas of HRM oversightinclude the following:
1. employee recruitment, on boarding and retention
2. talent management and workforce management
3. job role assignment
4. compensation
5. labor law compliance
6. performance management
7. learning and training
8. successionplanning
9. employee engagement and recognition
Nature of Human Resource Management
1. Human ResourceManagement involves management functions like
planning, organizing, directing and controlling
2. It involves procurement, development, maintenance of human resource
3. It helps to achieve individual, organizational and social objectives
4. Human ResourceManagement is a multidisciplinary subject. It includes the
study of management, psychology, communication, economics and
sociology.
5. It involves team spirit and team work.
6. It is a continuous process.

6. Human Resource Management: Objectives
• To help the organization reach its goals.
• To ensure effective utilization and maximum development of human resources.
• To ensure respect for human beings. To identify and satisfy the needs of
individuals.
• To ensure reconciliation of individual goals with those of the organization.
• To achieve and maintain high morale among employees.
• To provide the organization with well-trained and well-motivated employees.
• To increase to the fullest the employee’s job satisfaction and self-actualization.
• To develop and maintain a quality of work life.
• To be ethically and socially responsive to the needs of society.
• To develop overall personality of each employee in its multidimensional aspect.
• To enhance employee’s capabilities to perform the present job.
• To equip the employees with precision and clarity in trans¬action of business.
• To inculcate the sense of team spirit, team work and inter-team collaboration.

7. Operations and supply chains
Definition:
A supply chain is a system of organizations, people, activities, information, and
resources involved in moving a product or service from supplier to customer.
Supply chain activities involve the transformation of natural resources, raw
materials, and components into a finished product that is delivered to the end
customer.
or
Supply chain represents the phases through which suppliers provide raw materials
to manufacturers, who then manufacture the product which go via the distributors
to finally reach the customers.
Supply Chain Process
The below diagram shows the flow of materials and resources from the supplier to
the manufacturer and finally to the customer via the distributor
Supply chain process carries the materials from supplier to manufacturer, who then
creates the finished goods and that is transported to the distributor and ultimately
the customers. The role of each is mentioned below:
Supplier: Provides the raw material to the manufacturer through the physical
channel.
Manufacturer: The manufacturer decides upon the production planning
,scheduling , stock levels to be maintained etc.
Distributor: It could be a warehouse, retailer, wholesaler to facilitate the delivery
of the product/services to the end consumer.

8. Advantages of Supply Chain Management
SCM has several benefits which help and organization to grow. Some of them are
listed below:
1. Supply chain management leads to higher efficiency in a business as all the
processes are streamlined
2. SCM helps in managing the inventory better i.e. transportation, storage,
warehousing, distribution etc
3. Good supply chain efficiency helps in managing timely deliverables
4. Costs are reduced significantly as SCM helps to eliminate wastage due to better
processes
5. Overall profitability increases and business partnerships are strengthened
6. Better delivery, higher customer satisfaction, transparency in processes are other
benefits
Disadvantages of Supply Chain Management
Despite many benefits, there are certain disadvantages as well, which are shared
below:
1. Sometimes supply chain management becomes too complex to understand and
causes business hindrances because of extra processes
2. Things like buffer stock, additional manpower & planning etc cost more to the
company
3. Geographic limitations in terms of warehouses, storage etc
Definition:
Operations management involves planning, organizing, and supervising
processes, and make necessary improvements for higher profitability.

9. Role of operation management
Operation management transfer inputs to outputs.
-input are resources such as people, money, and material.
-output are goods and services.
Marketing strategies
Marketing strategies are a process of using a marketing mix to satisfy and attract
consumers to make a profit for the organization.
There are many types of strategies such as
 Market scope strategy
 Product strategy
 Promotion strategy
 Pricing strategy
 Distribution strategy
Types of marketing strategy
There are two types of strategizing
 General strategies
 Decision area strategies
General strategies:
This concept describes how marketing will achieve an object.
Decision area strategies:
Used to achieve general marketing strategies by considering the 4p’s and the 2c’s.

10. MARKETING Strategies
GeneralMarketing Strategies
Can be a part of the following categories:
1. Market Expansion
2. Market Share Growth
3. Niche Market
4. Status Quo
5. Market Exit
MARKETING PROCESS
1. Marketing Expansion:Used to grow overall sales
There are two approaches
 Grow Sales with existing product:
This is done by getting existing customers to buy more, getting potential
customers to buy and selling current products in new markets.
 Grow Sales with New Product:
Introduce updated versions Of a existing product, introduce products that are
extensions Of a current productor just introduce products that were not
previously marketed.
2. Marketing Share Growth
 Used to increase market share of a company
 Best way: Take sales away from competitors

11. 3. Niche Market
 This strategy focuses on getting a segment of the overall market .
 This focuses on getting the productintroduced to the larger markets
as a different and unique product.
4. Status Quo
 This is a strategy used to keep the current position of a marketer in
the market.
 Ex. Maintaining the same market share.
5. MarketExit
 This strategy is getting rid of the productin the market
 This can be done by removing the productfrom the company's product mix
or by selling it to another organization.

12. Decision Area Strategies
There areas that supportdecision area strategies are:
1. Target Market Strategy
2. Product Strategy
3. Pricing Strategy
4. Distribution Strategy
5. Promotion Strategy
1. Target Market Strategy:
 Have segmenting techniques.
2. Product Strategy:
 Develop and introduce a new product.
3. Pricing Strategy:
 Lowering your prices compared to competitors.
4. Distribution Strategy:
 Gaining relationships with important distribution partners that serve the taret
market.
5. Promotion Strategy:
 Bring awareness of the productto the target market .