Integration with Social media can be an effective employee referral solution and can act as an aid to employee referral programs. Employee referral engagement enables employees to act as recruitment brand ambassadors of the organization. This not only serves as a branding activity for the organization but also enables the company to have a talented candidate on board at a lowest possible.

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2. Leveraging Social Media Platforms for Employee Referrals
• It is a known fact that in today’s age social networking sites
play a crucial role in keeping people connected who otherwise
might not be.
• So why not use this connectivity to benefit the organization
that you work for. Employee referrals not only act as a great
way to dig out talent which might have gone unnoticed, but
also act as a good model of employee engagement.
• Employees can share, promote, track & recommend and be
completely involved in the process of recruitment of the
people they know, in the organization they work for.
If the power of social media & employee referral is combined, it results in a dynamic output.

3. Leveraging Social Media Platforms for Employee Referrals
• 80% of the employers consider ability to recruit
passive job applicants who might not otherwise apply
as the reason why they are using social networking
sites for recruiting.
• 69% of the employers think that the ability to target
job candidates with specific skill sets is what makes
them leverage on social media for recruitment.
• 67% of the employers think that social media helps
in increasing employer branding and recognition.
Source : SHRM

4. Leveraging Social Media Platforms for Employee Referrals
“ Simply using traditional methods of sourcing
candidates will not cut it any more. This is when
leveraging on the internal network will be beneficial
by letting recruiters find people who not only are the
right fit in terms of qualification & experience, but
also in terms of the culture of the organization.”
Chance to look beyond the 1st degree of
connection:
Using social employee referral, allows employees to
leverage the contacts of their 1st degree contacts which
can exponentially benefit in terms of connectivity. Hence,
this helps companies to promote their openings to people
beyond the 1st degree contacts of their employees.
Mutually beneficial model which helps
employees & recruiters:
It not only benefits organisations by tapping talented
resources but also provides a lucrative advantage to
employees. Based on the referrals they generate, if
recruitments are made, then employees earn money
which adds a real-life gamification angle to the process
of recruitment.

5. Leveraging Social Media Platforms for Employee Referrals
Getting like-minded people to share your
workspace & culture with:
It also allows employees to rope in people who as per
their judgement, will be a good fit for the firm. This in
the long run allows like-minded people to come
together and work on things they are passionate
about.
Hiring quality employees increases the
productivity of the organisation as a whole:
Owing to a trusted source of network of one’s
employees, it has been proved by research that the
people who are recruited using employee referrals
usually turn out to be more productive than people
who are recruited from unknown forums. Intelligent
features like Smart Match which Social Employee
Referral Tool Zalp offers, aid in prompting employees
to refer suitable candidates which lead to quality
applications, hence leading to quality recruits.

6. Leveraging Social Media Platforms for Employee Referrals
Speeding up the process by reaching out to
relevant people:
Using a socially intelligent referral tool to recruit
employees also fastens up the process as a known
network of people via social media are approached
with the reference check aspect becoming a little more
clear hence resulting in reliable recruits.
Financially feasible option:
The cost per hire is impacted in an extremely positive
manner because in stead of spending huge volumes of
allocated budget for hiring on finding different
sources, using the connectivity of employees is an
extremely financially feasible option. Integrating an
employee referral tool with social media optimizes the
process of recruitment by bringing down the cost per
hire.

7. Leveraging Social Media Platforms for Employee Referrals
The pool of social media platforms which can be useful
for filling in important openings can be Facebook,
Linked In & Twitter. One key thing to consider here is
that, when job boards are compared to social
networking sites, the no. of active users on a job
board and on a social networking site like say
Facebook is vastly different. This allows recruiters to
reach out to a larger amount of people by banking on
the connections of their organisation’s employees. A
combination of social media platforms would be
extremely beneficial so that a wide gamut of people
are covered as not everyone is active on all
networking sites.

8. Leveraging Social Media Platforms for Employee Referrals
It’s a Number Game:
• Every time an employee adds a person on Facebook,
has a new follower on Twitter or connects with
someone on Linked In, the reachable network of an
organisation expands.
• With a good social employee referral model in place,
new job openings can conveniently reach out to this
ever-expanding network of people.
• By empowering employees to spread the word about
what kind of people their organisation is scouting for,
recruiters can actually simplify the process of talent
search.
• This increases the ROI and also increases the
effectiveness of the overall recruitment strategy by
optimizing the process.

9. Leveraging Social Media Platforms for Employee Referrals
Measure what you Treasure:
• An effective employee referral recruitment tool is
one which quantifies the power of Social Media.
• If shares/retweets about openings can be measured,
then a well-rounded strategy can be developed about
how to enhance the wonderful ability of social media
in attracting talented resources.
• Tracking and monitoring progress ultimately helps in
demonstrating value.
• The best way to communicate success metrics to
senior executives is by justifying how exactly the
channels of communication have been effective in
catching the attention of specific candidates. This
allows one to refine and shape one’s approach well.

10. Leveraging Social Media Platforms for Employee Referrals
Spread your Brand:
• Social media is not a fad. It is here to stay and
enough researches have been conducted to prove the
same. Preparing for this long haul is extremely
important.
• Spreading awareness about your company is not just
the task of the marketing department. The HR team is
responsible for promoting it’s culture.
• One of the best ways to highlight progress of a
company is by exhibiting to the world how there are
openings in the firm and this helps build a brand for
the firm as well.
• When prospective candidates see employees of an
organisation promote openings using socially
intelligent tools, this enhances the image of the
company.

11. Leveraging Social Media Platforms for Employee Referrals
Explore to Score:
• The added benefit of a social employee referral tool
is that it enables an organisation to go after passive
candidates, who fit the needs but who not necessarily
would be actively looking out for openings.
• Peer recommendations is something everyone looks
for. If a friend/acquaintance feels something is worthy
of sharing, it would catch one’s attention.
• This might make people who didn’t consider applying
for a post, interested in the opening. Hence, this
allows organisations to rope in fitting applications
from sources they wouldn’t have had access to.

12. Leveraging Social Media Platforms for Employee Referrals
The idea behind having an employee referral tool
based on social media is to catch the attention of
prospective candidates who would have been difficult
to trace otherwise. If employees promote openings to
their peers, this speaks volumes about the happiness
index of the organisation. Simplifying the process of
recruitment & having access to a wide array of
relevant people who would benefit the organisation is
the main aim.
This is where a Socially Intelligent Tool like ZALP
comes handy in order to yield the benefits of Social
Media.

13. Leveraging Social Media Platforms for Employee Referrals
matches for a job out of his/her own social network
connections.
Advanced features like the ZALP Track ensures that employees
are kept well updated on the status of their referrals by
giving them realtime updates on the entire referral progress.
The interesting thing about ZALP is that it is a highly scalable
tool and can be seamlessly used by organizations having 100
to even 10000+ employees.
Considering ZALP operates in the SAAS model (software -as-
aservice) organizations do not have to go through the
cumbersome hassles of integration and implementation.
Organizations with even a global presence can effortlessly
adopt ZALP without having to go through any elaborate
integration process.
ZALP enables organization to automate and streamline
every aspect of their employee referral program while at
the time same integrating it with the potent potential of
social recruitment using its advanced social media
capabilities.
Each of ZALP's features have been specifically
developed to give organizations a new and innovative
referral platform that drastically accelerates
employee participation which in turn results in a
considerable reduction in the cost per hire and time to
fill.
The unique aspect about ZALP is that it gives employees
not one but five easy and convenient ways to refer jobs
to their connections. Interesting features like the ZALP
Match ensures that even if employees do not have a top
of mind connection to make a referral, the built-in
intelligent match feature suggests the most relevant

14. Leveraging Social Media Platforms for Employee Referrals
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