The ULTIMATE List of Powerful FREE Small Business Marketing and Management Tools

Free Small Business
Marketing and
Management Tools
30+ POWERFUL FREE
SMALL BUSINESS TOOLS
YOU NEED TO TRY

If you are smart, your small business toolbox is pretty full...
... but there are still powerful free small business tools to try
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out and decide which tools will work for you.
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TABLE OF CONTENTS
CTA Marketing
Email Marketing
Landing Pages
Online Surveys & Forms
Website Heatmaps & Recording
Analytics
Website Security
CRM & Project Management
Money Matters
30+ POWERFUL FREE SMALL
BUSINESS TOOLS YOU NEED TO TRY
NOAFFILIATE LINKS
Help Desks
Scheduling Your Team
Social Media
Finding Influencers
Stock Photos
Animated Videos
Cloud Storage
List of 40+ Most Popular Free Tools
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24-26
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If you want to get somewhere you have to know where you want
to go and how to get there. Then never, never, never give up.
-Norman Vincent Peale

CTA marketing
CliClap generates traffic and leads by adding your calls to action to any content you share, even on third-
party sites. Customize your CTA with brand name and colors to link to your content and landing pages. Use the
browser extension to curate content and add multiple social media profiles to schedule posts on LinkedIn,
Facebook and Twitter. Analytics give you a snapshot of which CTA’s drive the most engagement, which social
profiles and pages are most efficient, and how much traffic each post generates. CliClap is still in Beta as of May
2017, so you get free access to all its features as they make improvements.
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CTA marketing
Drive traffic back to your site with every link you
share by adding your message to any piece of
content with Back.ly.
With the free plan you can use all types of messages,
and pick colors and positions for up to 1,000
impressions per month with unlimited link shortening
for one brand. It’s free forever, and you don’t even
have to sign up for an account to create as many links
as you like. Analytics let you see how many people are
viewing your links and clicking on your messages.
Display free ads with a call to action button on
any website you share by using the GetSpread IT
short link. Find the link to any website you'd like to
share with your audience. For example, it might be a
new article on authority website, blog post, or
anything else. You don't have to be associated with
that website at all. Choose how you want to convert
visitors from that website using templates like a pop-
up, top or bottom bar, or cloud in the corner and
customize it. Create your headline and CTA linked to
your landing page. Now you can share your Spread
Link on every channel you want - social media, mail,
CPC. It’s your choice. The free forever plan includes
up to 1000 views per month, unlimited number of links
and email support.
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email marketing
Mailerlite is easy-to-use email marketing for the newbie.
All plans include automation, landing pages, unlimited emails and 24/7 customer support. A drag-and-drop
editor and photo editor helps create high impact campaigns. You also get A/B testing, autoresponder, and
embedded forms features. Probably the neatest feature is an iPad sign-up app that lets you collect email
addresses and opt-ins in person. If you outgrow the free version, Mailerlite has one of the cheapest paid plans
starting at under $10 a month if you pay annually.
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email marketing
SendPulse is an integrated messaging platform that
supports email marketing, SMS and web push
notifications. If you have less than 2,500 subscribers, you
can send up to 15,000 emails per month for free with full
access to advanced features like personalization,
analytics, autoresponders, and a template designer.
Additional features include email creator, scheduler,
email series, subscription forms, analytics, and the ability
to resend unopened emails. Web push notifications are
free, and SMTP services are free for the first 12,000
emails.
ReachMail - The free plan gives you up to 5,000
subscribers and 15,000 emails per month with no
contracts, free training, and unlimited support.
SendinBlue – SendinBlue empowers businesses to
build and grow relationships through marketing
campaigns, transactional messaging and marketing
automation. The free plan includes 9,000 emails a month
to unlimited subscribers. Add automated text messaging
to utilize two marketing channels to reach customers.
Email Marketing
Social Media Sharing
Custom Templates
Auto Responders
Unlimited Support
Survey Builder
List Segmentation
Message Testing
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landing pages
Ontrapages lets you build up to 10 unique pages with a limit of 2,500 views for free.
Choose from a gallery of custom templates to stack and arrange blocks of content, so your pages are mobile
responsive no matter what. Brand your landing pages using a library of colors, fonts, and backgrounds. Capture
leads with built-in pop-up forms and integrate with your preferred email service provider. You can also split test
your pages and measure performance with automatic tracking with built-in analytics while taking advantage of
secure web hosting and SEO tools.
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online surveys &
forms
Responster allows you to design a survey
in the drag and drop builder using custom
themes to gather real-time data with
surveys.
You can put anywhere from the web to
mobile devices to onsite tablet kiosks.
Actionable insights allow you to sort through
data with filters and reporting tools. Free
accounts include unlimited surveys and
responses, 10 question types, analytics, and
social sharing, links, and embedding.
SurveyPlanet free plan includes unlimited surveys, unlimited questions, unlimited
responses, over 90 pre-written surveys, opening and closing messaging, social
sharing, survey embedding, in-app reporting, and one-click survey duplication.
10

online surveys &
forms
KwikSurveys free plans include customizable, unlimited surveys,
unlimited questions, full results exporting, report builder, and YouTube
video polls. Embed or share surveys and polls while getting country
and referral analytics.
Typeform helps you create attractive interactive online forms, quizzes, and
surveys. Collect information, take online registrations, request payment and more.
The free plan includes 100 responses a month, 10 answer fields of basic question
types, reporting, self-notification emails, answer piping and embedding.
eSurv
eSurv is a fully featured and 100% free survey software. You get unlimited
surveys, unlimited number of questions, unlimited number of responses, no
time limits, data export to CVS, PDF or XLS, QR codes, bulk email distribution,
24 email support and external API for integrating with other platforms. Use
the template editor to add logos, colors, photos, and videos to surveys.
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website heatmaps
& recording
Hotjar helps you understand what your website
users want and how they interact with your site.
User recordings and heatmaps that show a visual
representation of their clicks, taps and scrolling
behavior. Conversion funnels help you find the
biggest opportunities for improvement by
identifying on which page and at which step most
visitors leave your site. Polls and surveys allow you
to get feedback from your website users before
they abandon your site. The free plan includes up
to 2,000 page views per day, 300 recordings, and 3
heatmaps, funnels, forms, polls, and surveys for
unlimited users with data storage for 3 months.
Get a look at your website through your customer’s eyes as SmartLook records everything visitors do on
your website, even on mobile devices. The easy 2-minute set up works on any website and integrates with major
CMS and eCommerce platforms. You get both recordings and heatmaps with the ability to have multiple websites
on one account. The free forever plan includes an unlimited number of websites, unlimited number of users,
tagging recording, 20,000 visitors per month and 100,000 pageviews with always-on recording.
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analytics
Piwik is a customizable open-source
analytics platform that gives you
100% data ownership, user privacy
protection, user-centric insights.
You just download the zip file and
upload it to your server. Check their
long list of 90+ integrations to see if
your CRM, CMS, or Ecommerce Store
plays nice with Piwik. (Note: Does not
currently integrate with Shopify,
BigCommerce, Volusion, or BigCartel)
Some of the standard statistics reports: top keywords and search engines, websites, top page URLs,
page titles, user countries, providers, operating system, browser market share, screen resolution, desktop VS
mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top
entry/exit pages, downloaded files, and many more, classified into four main analytics report categories –
Visitors, Actions, Referrers, Goals/Ecommerce (30+ reports).
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website security
Know who’s attacking your website,
at all times with Cloudbric – Free
Website Security. A leader in
Security-as-a-Service, their preemptive
detection system not only blocks all the
known attacks but also new types of
attacks immediately. Developed with
intuitiveness and usability in mind.
Maps and charts help even the least
tech-savvy customers to understand
data easily. Anyone with a website and
domain regardless of website
platforms can use it.
It takes less than 3 minutes to activate Cloudbric on your website, do – a simple DNS change is all you need.
Click the monitor image to experience our dashboard. Start for FREE and pay only when your monthly traffic
exceeds 4GB, then its $29 per month for extra bandwidth.
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CRM & project
management
Bitrix 24 is a free collaboration suite with
35+ tools for full team social collaboration,
communication and small business
management. An internal social network lets
you collaborate easier, faster and more
efficiently. Get instant feedback, share ideas,
create workgroups and engage your
employees. For task and project management
Bitrix24 helps delegate and coordinate, making
sure the job is done properly and on time. You
also get CRM and sales team management,
group chat and video, document management,
5GB of cloud storage, calendars, and human
resources management. You can even make
and record phone calls with one click and use it
on your mobile devices.
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money matters
Due is free billing and accounting software where you can manage all of your invoices in one location
and get your money fast. It's like PayPal but they boast “Credit card processing for your online business with
the lowest rates guaranteed.” As of May 2017, rates started at 2.8% for all card types, and if you find a lower
rate, they say they will beat it. No hidden fees, no monthly fees, no per transaction cost and simple integration
make getting online payments and sending money easy to do.
BONUS: Even if you’re not ready to switch to switch over accounts, take a look at the in-depth Expert Guides at the bottom of the
Due homepage for insight and tips on different businesses such as Freelancer, Designer, Developer, Photographer, and
Consultant.
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help desk
Hiver turns your Gmail into a helpdesk. This email
collaboration tool is designed to help you work more
efficiently using shared accounts. You can track tasks,
access shared mailboxes, write notes, assign emails
to team members and mark them completed when
done. A free Hiver account includes one shared
mailbox, three shared labels, 50 shared emails per
day, 50 email notes per user per month, email
tracking, send laters and reminders for 25 users per
month, plus 10 email templates.
Freshdesk delivers customer support that allows
your teams to work together to solve customer
issues. The free account has an unlimited amount of
customer service agents for your email channel,
standard phone channel, and basic social channel.
Features include ticketing with internal
communication, a shared team inbox for collaboration,
service level agreements to set customer expectations,
mobile apps, canned responses, suggested solutions,
bulk actions, and scenario automations.
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scheduling
your team
When I Work helps you expertly manage scheduling your employees. This free software includes an
online scheduler, mobile apps, team messaging, and customer support to make scheduling,
communication, and
collaboration easier. Mobile
scheduling lets your employees
use their smartphones to clock in
and lets you change and fill in
shifts in seconds. Time clocks
sync with the work schedule so
you can even export payroll to
platforms like QuickBooks and
ADP. Get a lot of amazing
features for up to 75 employees
with the When I Work free plan.
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social media
Socioboard is a social media management
platform for businesses and brands. Features
include a comprehensive dashboard, an inbox for
multiple social profiles, social media updates,
scheduler, social media based CRM, reporting,
training, and support. You can connect Instagram,
Facebook, Twitter, YouTube and LinkedIn. The free
version offers scheduling features, CRM and reporting
tools for up to 5 profiles, one profile per network.
Mavsocial is a social media manager that lets you
schedule posts for profiles on multiple networks
and stores your images for reuse. The free plan
includes one user for both Facebook and Twitter with
scheduling for up ten posts per day per network plus
use of the digital content library, content curation,
video publishing, stock images, campaign planner
calendar and browser extension.
SocialPilot is a social media management app with
many useful integrations such as Zapier, Snip.ly, and
Canva. The free plan lets you connect 3 social media
profiles on 8 networks for 10 posts a day up to 30 posts.
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finding
influencers
Klear was designed to help you find influencers among 500 million profiles, 60k categories, and 5
years’ worth of historical data. It works across Instagram, Twitter, YouTube, and blogs. Get insight and
influence metrics to
make sure they are the
right influencer for your
business. The free plan
will let you test Klear
with limited influencer
searches, limited social
profiles, and a demo of
Klear monitors.
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stock photos
Death to Stock
If you hate bad stock photography,
you can sign up with Death to Stock
to receive beautiful photographs
monthly that lean more towards art
than copyright free mediocracy.
SplitShire
Download free, high-quality
photos, mockups and short videos
with no copyright restrictions.
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animated videos
Animaker is an online do-it-yourself animation video maker that brings studio quality
presentations within everyone’s reach. This easy to use animation video making software lets you drag
and drop to create your video, then just edit and play. With five popular video making styles, you can
create new videos with ready-to-use templates, or turn infographics and presentations into videos. The
free plan includes 2 minutes of video length, with 5 exports per month.
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cloud storage
FlipDrive has a lifetime free
plan that includes 10GB of cloud
storage and a 25MB file size
limit. FlipDrive lets you store all
your data in one convenient and
secure location. And when we say
all we mean all - your documents,
photos, music, videos, any other
files, your contacts, favorite
websites, calendar data, and
virtually any other data. With
FlipDrive you will be able to share
any file of any size with anybody.
It's fast and easy! Set up custom
data access permissions for
different people and groups, while
the rest of your data stays private
and secure.
Mega gives you 50 GB for free
and the ability to access your
data anytime, anywhere, from
any device. Share folders with
contact and see their updates in
real time. Use the apps to access
and stream your files from your
mobile devices and browsers.
Mega Chat provides secure
communication using user-
controlled end-to-end encryption
for text chat and video across all
your devices.
pCloud gives you 10GB of free
storage for your documents,
photos, and music, allowing you
to send, receive and work on
files together. Plus you can earn
another 10GB free by referring
friends. Say goodbye to file size
and upload limits with pCloud’s
unlimited capabilities. The pCloud
mobile app lets you free up space
on your other drives and devices by
automatically uploading photos,
videos, and music to the cloud.
The pCloud drive lets you use your
files in the cloud as if they are
saved on your local hard drive
without taking up any space on it.
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FULL LIST OF MOST POPULAR FREE SMALL BUSINESS
MARKETING & MANAGEMENT TOOLS
AdWords Keyword Planner – Keyword research tool.
Google Analytics – Analytics service for tracking, monitoring, and reporting website traffic and user behavior.
Google My Business – Free business listing that lets you optimize your online information.
Gmail – Email connected to your Google account that lets you access all of Google’s tools and services.
Google Drive - Get access to files anywhere with 15GB of cloud storage and file backup.
Goo.gl – URL shortener with built in analytics.
Blogger – Google’s free blogging platform.
FREE GOOGLE PRODUCTS
Hubspot - Inbound marketing software platform, much of which is free to use including its free CRM and Email Tracking.
SumoMe - A suite of marketing tools, including content analytics, an email scroll box, contact form, image sharer and more.
Ubersuggest – Keyword tool with free KeywordEverywhere extensions for Chrome and Firefox to get search volume and CPC.
KeywordTool.io – Free alternative to Google AdWords Keyword Planner, giving you 750+ long-tail keyword suggestions.
Bit.ly – URL shortener and link management platform with strong analytics and measurement.
TinyURL – Create shorter URL redirects that never expire and even add to your browser toolbar.
Ow.ly – Part of Hootsuite’s bag of tools, shrinks URL so you can share them on social media.
MARKETING
WordPress.com – free open source blogging management platform with thousands of third-party plugins and add-ons.
Medium – Post your best content and Medium delivers it directly the homepage of users who are interested.
Tumblr – unique micro-blogging platform good for short posts and images appealing to creative industries.
Portent’s Content Idea Generator – Enter a subject and get a series of content ideas in the form of headlines.
Hemingway App – Free online version analyzes your content, giving you color-coded alerts of grammar issues.
BLOGGING
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FULL LIST OF MOST POPULAR FREE SMALL BUSINESS
MARKETING & MANAGEMENT TOOLS
SBA.gov – Business education and advice from the experts at the U.S. Small Business Administration.
Local Small Business Development Center – Find a local SBA small business development center.
SCORE – A nonprofit that provides education, online learning, and mentorship to small businesses.
Bplans – Business Development - free templates and samples of business plans, pitch presentations, & SWOT analysis.
Enloop - Create one professional business plan complete with 3-year financial forecast reporting and free business plan score.
SMALL BUSINESS DEVELOPMENT
Boomerang – Add scheduled sending, response tracking, read receipts, click tracking, and email reminders to Gmail.
Unroll.me - See a list of all your subscription email and unsubscribe easily from whatever you don’t want with just a swipe.
MailChimp - Create bulk newsletter content, sending up to 12,000 emails to 2,000 subscribers absolutely free.
Benchmark – User-friendly templates for your email marketing, free for life up to 2,000 subscribers and 14,000 emails a month.
EMAIL MANAGEMENT & EMAIL MARKETING
Canva - Easily create beautiful designs and documents using Canva’s drag-and-drop feature and professional layouts.
Pablo – Buffer’s graphic design program where you can easily create images for your social media in under a minute.
Piktochart – Make your own infographics with Picktochart’s templates and easy-to-use tools.
Easel.ly – Create infographics and other online images using over 1000 reporting, timeline, and process templates.
PicMonkey – Free online photo editing tool and collage maker with a mobile app for designers on the go.
IMAGES & CREATIVES
Skype – Free video conferencing and internet calling.
Slack – Use to communicate with your team, customers and clients with social media accounts, email, text messages, chat tools,
and ten app integrations on the free plan. You also get two-person voice and video calls and 5GB of file storage.
TEAM COMMUNICATION
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FULL LIST OF POPULAR SMALL BUSINESS MARKETING
& MANAGEMENT TOOLS
Docracy – Free collection of legal documents such as employment contracts and service agreements. Negotiate and sign online.
LEGAL
Expensify – Expense reporting software that lets you import expenses directly from a credit card for approval and reimbursement to
designated checking accounts.
Paypal – Collect online payments from credit cards, PayPal accounts and debit cards. Create, send and track invoices. Generate
detailed financial report with no sign-up fees (you pay per payment transaction).
Square – Credit card processing platform and point of sale software. Get a free magstripe reader for your mobile device with your
free no commitment, no contract account.
MONEY MANAGEMENT
Evernote – Collect and share ideas across desktop and mobile platforms as you organize projects with notes and to-do lists as you
save things on a platform that is always accessible and in sync.
Easilydo – A smart assistant app that lets you connect to social media accounts, calendars, contacts, and other accounts to put
important tasks and reminders in one place.
Producteev – Task manager and to-do lists that give you real-time updates on your projects. Get unlimited users, projects, and
tasks with real-time updates on mobile devices with the Producteev app.
PRODUCTIVITY
Buffer – Social media posts scheduling with a free browser extension, mobile app, Pablo image creator, video uploader, optimal
timing tool, and link shortening. With free plan you get one social media platform and the ability to schedule 10 posts.
Hootsuite – Connect three social media profiles to schedule posts, respond to comments and messages, and monitor your profiles
and feeds while monitoring post engagement with analytics.
SocialOomph – Schedule tweets and track keywords for up to five Twitter accounts on the free plan with a posting tool that includes a
trackable URL shortener.
SOCIAL MEDIA
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FULL LIST OF POPULAR SMALL BUSINESS MARKETING
& MANAGEMENT TOOLS
FreeImages
Pixababy
Unsplash
STOCK IMAGES
Dropbox – The free basic account includes 2 GB of space and the free app to access Dropbox from your computer and mobile
devices. You can earn more space by completing the Getting Started guide, following on Twitter, and referring friends.
Box – Save, access, edit and share your files from anywhere with 10 GB of storage with the free plan.
Apple iCloud – Store 5GB of files in iCloud — and access them from your iPhone, iPad, iPod touch, Mac, or PC.
FILE SHARING & STORAGE
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PLEASE BE AWARE THAT ANY INFORMATION YOU MAY FIND IN THIS DOCUMENT MAY BECOME INACCURATE AFTER THE PUBLISHING DATE.
None of the authors or distributors of these lists or document can be responsible for your use of the information contained in or linked from these web
pages. Please take all steps necessary to ascertain that information you receive from this list is correct, with special care taken to verify pricing of “no cost”
or “free” labeled features and services that were current when this list was published. This information is being given to you gratuitously, and no
consequential damages can be sought for negative results.

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The ULTIMATE List of Powerful FREE Small Business Marketing and Management Tools