1. AdWords Remarketing:
The Marketing Tool
of the Future
Presenter: Zeke Camusio, CEO of The Outsourcing Company
(www.TheOutsourcingCompany.com)
2. About Me
• CEO of The Outsourcing Company
• Serial Entrepreneur
• Author of The Internet Marketing Bible
• Columnist for Entrepreneur.com, Startup
Nation and Search Engine Journal
• 300+ Clients (Including Subaru, Burger
King and Chevrolet)
3. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn
4. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn
8. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn
17. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn
18. How to Create Custom Combinations
People
Who
Placed an
Order
People Who Added a Product
To Your Shopping Cart
19. How to Create Custom Combinations
People
Who Filled
Out the
Form
People Who Saw Your Contact Form
20. How to Create Custom Combinations
People Who
Found You on
LinkedIn and People Who Visited Your
People Who Found You on Visited Your “Consulting Services” Page
LinkedIn “Consulting
Services”
Page
21. How to Create Custom Combinations
People Who
Visited Your
Website in the
Last 10 Days
People Who Visited Your Website
In the Last 30 Days
24. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn
27. AdWords Remarketing
What Remarketing Is
How to Set Up a Remarketing List
How to Create Custom Combinations
Remarketing + Facebook
Remarketing + LinkedIn