Marketing Airline

Fundamentals ,[object Object],[object Object],[object Object],[object Object]

Advertising Thee initial advertised flight price is 19% of the final cost of the flight .

From Marketing to Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success or not success ,[object Object],[object Object]

Marketing Mix: The 4Ps ,[object Object],[object Object],[object Object],[object Object],It emphasizes that marketing decisions cannot be made in isolation. Instead, all decisions are linked, with the ability to make tradeoffs between them in order to optimize the overall result for the firm an absolutely crucial skill.

Application of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What business are we in? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is our Customer? ,[object Object],[object Object],[object Object],May not be the decision-makers

1. Will the trip be made? ,[object Object]

2. What mode of transport? ,[object Object]

3. What class of service? ,[object Object]

4. Which airline? ,[object Object],[object Object],[object Object]

Apparent and True needs ,[object Object],[object Object],[object Object]

Apparent and True needs ,[object Object],[object Object],[object Object],True needs reflect the weaknesses of the human personality

Targeting ,[object Object],[object Object],Who makes the decision? (tough question to answer) The Boss? The secretary? The individual? Marketing Strategy Note: HR policy and corporate travel employee.

Targeting ,[object Object],The airline must ensure that… An air-based vacation was selected The holiday is taken at a destination it serves They travel on its flights

Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object]

Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Segmentation ,[object Object],[object Object]

Market Segmentation ,[object Object]

Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation Variables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Requirements Business Travelers ,[object Object],[object Object],[object Object],[object Object]

Demographics and Psychographics ,[object Object],[object Object]

Leisure Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantage for airlines ,[object Object],[object Object],[object Object],[object Object]

Advantage for airlines ,[object Object],[object Object],[object Object]

Marketing Airline

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