Kubik Overview 2010

We have all the
right pieces
for your next
trade show
or event !

thinkubik.com

Introduction

kubik: Over 25 years of outstanding creations

At kubik, ideas are transformed into unique unforgettable brand experiences
that enthral audiences and go Beyond Imagination®.

For over 25 years we have been designing, fabricating, installing and managing
exhibits, events and environments for businesses, institutions and museums
all around the world. With offices in Amsterdam, Toronto and New Jersey, we
serve the needs of many of the world’s leading commercial brands and leading
cultural, science and education centers.

Global brands demand global services. With a combined staff of over 200
employees our clients have come to depend on our global resources to support
their requirements anywhere in the world.

© 2010 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc.

Our vision:
To create the most extraordinary experiences in the world

Building experiences:
(exhibits + environments + events = experiences)

Our promise:
Imaginative thinking


Capabilities

Kubik: The specifications

□ Global Reach: We have an outstanding team of skilled professionals
working in Asia, North America and Europe.

□ Multi-disciplinary Approach: Our team includes strategists,
designers,planners, project managers, crafts people and fabrication
specialists.

□ Comprehensive Offering: We develop, create and build experiences:
Events,museums, exhibits, graphics, retail, and corporate environments.

□ Flexibility: As the scope of the project changes, our team adapts to fit
our clients’ needs.

□ Trust: Our clients know our solutions are creative, technically sound,
and fiscally responsible.

□ Turnkey Solutions: We take projects from the initial creative idea,
through architectural and engineering development to cost-effective
fabrication, site management, logistics, installation and finally, to storage.
CONTACT US:

Kubik North America Our range of services
Toronto □ Design
1680 Mattawa Avenue
Mississauga, Ontario, Canada □ Engineering
L4X 3A5
□ Graphic Design & Production
New Jersey
708 Fellowship Road, Mount Laurel
□ Project Management
NJ 08054-1004
□ Manufacturing
Toll Free 1.877.252.2818
□ Logistics & Installation
Kubik Europe
Amsterdam □ Event Management
Plotterstraat 1, 1033 RX,
Amsterdam, The Netherlands
□ Pre & Post-Show Marketing
+31 20 581 3030
□ ROI Tracking & Analysis
info@thinkubik.com
thinkubik.com
□ CSR Staffing & Training


The Details
Throughout the production cycle, we keep key design/project management services in-house and on-call, MANUFACTURING
allowing us to maintain our reputation for superior delivery standards. We understand that many firms can build exhibits. kubik has been in business for over 25 years because we
build them well. We work with some of the world’s most recognizable brands and, for them, looking good is
the only option.
DESIGN
Our designers excel at creating experiential spaces – right from the conceptual stage to full computer generated We strive to maintain state-of-the-art manufacturing facilities and employ master craftsmen. Our finishing
environments. We’re always watching trends and staying current on new technologies and materials, to bring regarded as a cut above, and our repertoire of materials and processes is expansive. From wood, laminate and
you the most extraordinary environmental experiences. paint, to aluminum, fabric and fiberglass, we draw on a variety of methods including a complete program of
environmentally friendly options. Our years of skill and experience can transform any conceivable idea
into reality.
At kubik we know that good design sets the stage for success.Our creative staff includes Industrial designers
whose job it is to transform your marketing campaign into a three-dimensional face-to-face experience. Good
design gets noticed, saves money and translates into stronger leads for our clients. It starts with an idea, a
challenge and a brief. Your brand becomes the focus in the ideation process. At kubik it's all about providing LOGISTICS & INSTALLATION
imaginative solutions. kubik has over 200,000 square feet of climate controlled warehouse space complete with full on-site logistics
management across the globe. Our warehouses in Toronto, New Jersey, Edmonton, Las Vegas and Amsterdam are
positioned to service your needs wherever you are. We only partner with logistic companies that provide direct
shipments, handle tight turnarounds and enable up-to-the-minute tracking.
ENGINEERING
From small kiosks to multi-million dollar museums, everything we design and build at kubik is engineered
Our lead installers are trained to manage large crews under difficult deadlines and have worked on six
and drafted through our detailing department. Our CAD detailers work closely with our production team,
continents. We provide all site equipment and schedules down to the last detail. We have access to worldwide
designers and project managers to ensure the product you see on paper is what you get on the show floor.
resources for subcontracting labor and show services. kubik job sites are easy to distinguish… always organized,
Our production experts are skilled at devising the most efficient use of materials and construction methods
efficient and on schedule.
to ensure a smooth transition to our manufacturing facilities.

EVENT MANAGEMENT
GRAPHIC DESIGN & PRODUCTION
We have a team of dedicated Event Coordinators with expertise in the design and execution of Corporate Event
At kubik we have demonstrated proficiency in understanding and interpreting our clients’ brands. Our graphic
programs. Handling Sales Meetings, Product Launches, Sporting Events and Sponsorship Activations. Our team can
artists can step in at any point in the process. Whether our clients need us to work with their existing agency,
offer support where you need it: Event planning, Presentation Scripting, Graphics Design, Staging, Registration, and
modify artwork, or do it all from scratch, we have full in-house capabilities to design and produce all graphics
of course the full installation and dismantle of the event.
for our tradeshow exhibits, events, interiors and museums.

PROJECT MANAGEMENT Other Services:
The role of kubik's Project Manager is imperative to the successful execution of every project. Budget development, PRE & POST-SHOW MARKETING
quality assurance and production status updates, are just some of the responsibilities our PM team is tasked with.
ROI TRACKING & ANALYSIS
Paramount to all of this, is open, timely, effective communication with the client, throughout every phase of the
project, ensuring that the client needs are always met, and exceeding expectations. CSR STAFFING & TRAINING


The Details
Delivering the Bottom Line | Trust
Kubik Overview | Exceeding expectation Budgeting and Itemized Accounting
We’re kubik and we design and build experiences for some of the world’s most We tackle cost accounting on a per project basis. Our up-to-the-minute tracking
preeminent companies. Over two decades, we’ve honed our expertise, originality methods, combined with a computerized docket system, help us to determine the
and style to become an industry leader in providing integrated design build financial status of any given project at a glance. We can anticipate final billing
solutions. As a true global entity, with offices in Amsterdam, Toronto and New amounts, including documented pre-approved additions and/or deletions. This
Jersey, we are focused on exceeding our customers’ expectations through attention to detail keeps the project running smoothly and the budget on track.
creativity, enthusiasm, respect, commitment and the drive to succeed. kubik is
recognized for exceptional work in building captivating trade show exhibits, Cost Control
compelling environments and outstanding events around the globe showcasing kubik employs an extensive network of suppliers and professionals. We also constantly
the world’s leading brands and corporate identities, providing our customers research cost- effective production methods and mutually beneficial joint ventures.
with the most extraordinary experiences in the world. We build brand All outside requirements are multi tendered to ensure fair market value.When
experiences. We are a full-service corporation with expertise in design, requested, we will supply detailed estimates for supplier services based on our
fabrication and installation. We serve a variety of sectors, including Museums experience in the marketplace. Estimates are submitted to the client for approval
& Leisure Environments, Visitor Centres, Trade Shows, Retail Interiors, prior to commencement of actual production.
Exhibitions and Special Events. We design and fabricate in-house, housing full-
time crafts people and a roster of on-call specialists. Our facilities in North
America and Europe give us the flexibility to respond to the most challenging
demands quickly.

We’ve proven time and time again, no matter how big the dream…
We can design it. We can build it. So think big. Think kubik.

Working with Kubik | Commitment
What can you expect when you work with us? First: Service and execution! Your
satisfaction is paramount to each of us.We work alongside you throughout the
process to resolve challenges and deliver confidence that your project is running
smoothly and successfully. kubik is your partner. Our role is to interpret, design
and construct world-class exhibits and events that convey the theme and meet
the project's objectives.We are not afraid to offer you imaginative design options
to assist with the decision-making process. From managing the minute details
to unveiling the final picture, you’ll find that we are a friendly, highly
professional group who pride ourselves in flawless execution. At kubik,we
measure our success by the quality of your results.


Capabilities

Delivering the Bottom Line | Trust

Budgeting and Itemized Accounting
We tackle cost accounting on a per project basis. Our up-to-the-minute
tracking methods, combined with a computerized docket system, help us to
determine the financial status of any given project at a glance. We can
anticipate final billing amounts, including documented pre-approved additions
and/or deletions. This attention to detail keeps the project running smoothly
and the budget on track.

Cost Control
kubik employs an extensive network of suppliers and professionals. We also
constantly research cost- effective production methods and mutually beneficial
joint ventures. All outside requirements are multi tendered to ensure fair
market value. When requested, we will supply detailed estimates for supplier
services based on our experience in the marketplace. Estimates are submitted
to the client for approval prior to commencement of actual production.


GROLSCH
Challenge
“You have beer, and then you have Grolsch.” A defining statement that has
been setting the tone for Grolsch stand presentations for years. Our
challenge was to create an exhibit that welcomed and invited visitors and
fully supported Grolsch’s position.

Highlights
kubik designed an environment that blended the old with the new,
showcasing the fact that while Grolsch is one of the oldest breweries in
the world, its beers still have true modern appeal. The innovative modular
stand featured hundreds of traditional bottles with Grolsch’s famous logo
along with modern photographs of the brand.

Results
This innovative stand is modular and highly adaptive, allowing a variety
of configurations for different events and target groups. Grolsch
International and several different business units use the stand all over
Europe to meet their diverse requirements.


CATERPILLAR
Challenge
Think of a forklift, and you’ll likely think about strength and power. So
it’s no surprise that exhibits for forklift manufacturers tend to look the
same. Caterpillar, wanting to take a different tack during a major show in
Utrecht, Holland, asked kubik to help.

Highlights
“Lift your mind” was our creative concept for an eye-catching, all new
show stand. Caterpillar’s machinery occupied centre stage, but behind it
stood a lounge-café that provided a refuge of peace and relaxation for
weary show-goers – an environment that dovetailed perfectly with a key
client message: Caterpillar solutions help users work in a relaxed way.

Results
We helped set Caterpillar apart from its competitors by steering away from
the expected. What’s more, in a sea of predictable presentations, Caterpillar
was lifted above the pack with a solidly branded message.


VISUAL SONICS
Challenge
As a world leader in high-resolution micro imaging systems, Visual Sonics
sees its tradeshow program as a way to connect professionals in new ways.
Their new kubik-designed booth had to serve as a live demonstration
environment that could highlight and promote Visual Sonics products on
the show floor – even in a limited space.

Highlights
The "organic" geometry of the Visual Sonics logo depicts the "focusing on
cell division" which is the core of the company’s mission. The kubik team
captured that idea in a 3-dimensional form by creating a flowing, energetic
form that rose above the booth and made a strong visual impact.
A reception desk presides over the space in an open corner, and 3 double-
sided work-stations, each with graphics suitable for a specific
demonstration, help draw visitors into the stand from all sides.

Results
The new booth creates maximum impact in minimum space, and the
unified shapes, colours and graphic treatment fortify the brand impression.


ONE LAMBDA
Challenge
One Lambda wanted a dramatic and engaging new exhibit that reflected
their leadership in the medical resource industry. They asked kubik to
provide a new custom rental booth, and meet a specific installation
challenge: A hotel ballroom setting with an 8 foot height limit.

Highlights
kubik designed a solution that fit all of the criteria and more. The highlight
of the booth was the plasma wall playing a highly detailed and engaging
video that introduced the company and its offerings. Bold colors
complemented the floor-to-ceiling light boxes and demo kiosks, and a
large work surface gave space for real time demonstrations.

Results
The booth had an open feel, with room for undisturbed and intimate
conversation. The effect was a striking and memorable statement from an
industry leader.


SAINT GOBAIN
Challenge
Saint-Gobain, the world leader in the sustainable habitat and construction
markets, asked kubik to develop a custom rental booth with a flexible
modular design that could provide individual and equal branding for all
of the operations within their group.

Highlights
The bright new booth featured large double-sided graphics and a hanging
sign that was visible high above the exhibit floor. LED fixtures providing
dramatic lighting for the display cases and samples, and a large circular
catering area ensured ample space for meetings and conversation.

Results
The booth has been tested in a variety of configurations and proven to be an
ideal showcase for an extremely wide range of product and service offerings.


THE L’ORÉAL GROUP
Challenge
The L’Oréal Group, one of the world’s largest cosmetics manufacturers,
asked us to come up with a new trade show presence that would grab the
visitors’ attention – and hang on to it.

Highlights
The main feature for the display was a lightweight fabric canopy that was
scalable. The Color Lab feature was also an engineering marvel, with
upper and lower product trays that were interchangeable, and a sound
system that broadcast throughout the booth. Facing a tight deadline of
just 60 days, we completed the design and manufacturing of all
components, many of which featured interactive selling stations and
audio-visual components.

Results
The finished display, showcased in events across North America & Europe,
helped attract customers to The L’Oréal Group’s broad range of cosmetics
lines in a very competitive environment.


NISSAN
Challenge
Nissan wanted to apply the look of their new corporate head office in
Japan to their international-level exhibits, as part of their new corporate
identity program.

Highlights
Nissan mandated that anything we created should reflect the Head Office
Showroom developed for Tokyo. The essence was to provide a clean and
simple space where the cars were the focal point. Through value
engineering, we discovered creative ways to achieve the global look and
ensure durability of this 20,000 square foot exhibit. Everything was
produced on budget and within an eight-week timeframe.

Results
Lifestyle aspirations are key in selling cars and the exhibit design
communicated those aspirations brilliantly. The individual personalities
of Nissan vehicles came to life thanks to the impressive visual statements.
The result was an exhibit that accentuated the vehicles as heroes.


KBA
Challenge
Our client KBA makes printing presses. Massive printing presses. And
when the equipment is this big, it can be hard to create an exhibit that still
catches the eye and lures people in. But that’s where kubik shines.

Highlights
Attracting attention to the booth from the entrance at the opposite end of
the show hall was the goal. We developed independently rotating signs,
placed high above the floor for high visibility, and created a circular theatre
area with multimedia support and organic graphic towers that simulated
the industry’s largest printing press. The entire installation was
manufactured to the highest standards to match the quality and
craftsmanship demanded by KBA.

Results
KBA met their sales objectives – in fact, they sold all five available presses
at the show – and generated a high volume of quality future leads.


OPEN TEXT CORPORATION
Challenge
Open Text is an enterprise integration company known as “The Content
Experts™”. For their new trade show program, they asked kubik to create
a customized, fully modular system with a look and feel that could easily
translate from large booth sizes to small pop-up and table-top exhibits.

Highlights
The assignment came with an extra challenge: A deadline of less than a
month’s time until the booth’s premiere at ARMA in San Antonio, Texas.
The kubik team came together flawlessly to design and fabricate the
custom exhibit and ship it to Texas for the opening of the show. For that
show, components were configured as a 20' x 30' exhibit that featured a
16' high tower and a four-sided custom banner structure. For later shows,
the booth was re-configured into 10' x 10' and 30' x 30' arrangements,
without losing any of the branded visual impact.

Results
The custom nature of the project, along with the demanding schedule,
brought out the best in the kubik team. Open Text got what they came for
– a high impact, extremely practical exhibit that met every expectation
they and their customers had.


MICHELIN
Challenge
For their new booth at CONEXPO – CON/AGG at Las Vegas. Michelin
had three things directives for kubik: Make it new, fresh and spectacular;
make it modular and transportable; and make it to follow our strict
corporate visual guidelines. Just the sort of challenge we enjoy!

Highlights
kubik’s idea for Michelin was to use all of the space we had – both
horizontal and vertical. The main level was for product display and was
dressed with large beauty shots of product at work around the world.
Above that was an 800 sq. ft. upper deck that was used as a meeting space
with a large office, closed door internet lounge, and social area with a
serving bar and lots of soft seating. Above that was an 18' diameter ring
with 3 large logos. Components featured boldly curved surfaces and blue
glowing walls, all strategically lit to draw attention to Michelin products
on display throughout.

Results
CONEXPO – CON/AGG is the biggest construction show in North
America, yet the new Michelin booth stood out and made a spectacular
visual impact – and was a true reflection of Michelin brand quality.


HYUNDAI
Challenge
On the Auto Show circuit, Hyundai competes with every other
manufacturer to make their products stand out among the 1000 new
vehicles on display. Our challenge was to create a striking new
environment that would be an irresistible draw for customers and a
showcase for the complete Hyundai product line.

Highlights
The kubik team drew on years of Auto Show experience to create a
dramatic, yet intimate 17,000 square foot environment for Hyundai. We
erected a huge tensile structure as a canopy over the space – an innovative
structure that combined swooping architecture, specialty lighting, flowing
scrims and complicated canopies to create a strong brand presence.

Result
The stylish enclosure was visible from almost anywhere on the show floor,
forming a perfect backdrop for the Hyundai logo. It enabled Hyundai to
present their cars in a way that consumers had never seen before.


MITSUBISHI
Challenge
Mitsubishi forklifts was looking for a creative partner to build a new
presence for an upcoming CEMAT show in Hannover, and challenged
kubik to develop an answer that would “lift” their presence in the German
forklift market. Our response won us the assignment, and was the hit of
the show.

Highlights
The art of Andy Wharhol was the inspiration that put high energy into our
concept, called “The Art of Lifting”. We created a 27 x 27 meter exhibit
that was a graphic showcase for the client’s sensitivity and competitive
spirit. Dressed with powerful Wharhol inspired images, it featured a real
“down-to-earth” game with true-to-scale remote control model forklifts
that set two drivers/clients in competition to load/unload a mini-
warehouse in the fastest time.

Results
kubik worked hard to gain an understanding of the challenges the client
faces in the German market. That allowed us to create a 3D space that
showed how ready Mitsubishi was to compete for business.


SCHOLASTIC
Challenge
For its first new traveling exhibit in 15 years, Scholastic asked kubik to
create a sophisticated expression of the company’s depth and diversity.
Recognized for its world leadership in publishing and distribution of
children’s books, Scholastic needed to update their image and impress
buyers with their broad portfolio of products. The point to be made was
that Scholastic had changed over the years into a sophisticated company
offering a full range of modern educational products.

Highlights
For kubik, this was another opportunity for our international team to
shine. Designers based in Toronto worked with the build team in
Amsterdam to bring three important elements into harmony: Children’s
books, with their bright primary colours and bold graphics; high-tech
demonstration of video and interactive product; and comfortable meeting
space for conducting serious business. kubik’s tasteful design and masterful
control of lighting was key to success.

Results
The exhibit, seen for the first time at the Frankfurt Book Fair created
a mature, buyer-friendly environment with display space suitable for
showing children’s books, while plasma screens and superb quality audio
made it clear that Scholastic had the ability to combine the sensitivities
of children’s publishing with the business demands of a modern book-
buying marketplace.


NIKE PARKS
Challenge
Sometimes, Nike wants to “just do it” – this time they wanted to do it
raw, rough and edgy. That was kubik’s brief from Nike Design for creating
a series of street-savvy, multi-media, high energy sporting events. Targeted
at soccer-loving kids all over the world, 20 events had to be timed to
complement an on-going worldwide advertising campaign.

Highlights
kubik staged events in some pretty raw places: An abandoned
slaughterhouse, an old tanker ship, an unfinished subway station, to name
just a few, using chain link, oil drums, rusted metal walls and super-
graphics of the world’s best soccer players.

Results
kubik worked on five continents in 10 different languages to provide a
total Nike branded environment, and played host to thousands of young
soccer fans. Nike met their goal of bringing a great advertising campaign
into the street and reinforcing the connections between their brand, their
market, and soccer: The sport they both support.


COLE HAAN
Challenge
For a private preview of Cole Haan’s fall 2006 collection by North
American retail buyers, kubik was challenged to transform a ballroom at
the Four Seasons Hotel in Las Vegas into a retail atmosphere complete
with all fixtures, displays graphic images.

Highlights
In a late-inning decision and only two weeks away from the WSA show,
Cole Haan management decided to include an exclusive live preview of
their Fall Collection for their largest retail client. The kubik team
responded by designing, building and installing a high-style fashion
runway, complete with lighting sound and graphics, in record time.

Results
kubik’s vision, design implementation and production management
delivered a resounding success. This unique previewing experience has
become incorporated into Cole Haan’s sales meetings and private functions,
thus delivering value well beyond the original intent of the project.


ROYAL PHILIPS ELECTRONICS
Challenge
Philips was about to launch a new global brand positioning, and came to
kubik for a launch event that was true to their latest advertising message
“Technology should be as simple as the box it comes in.”

Highlights
We designed and executed a multi-faceted campaign that was all about
the box. We custom-built a Mystery Box as a teaser and set it afloat in the
canals of Amsterdam. The project also included a giant version of this
white box that was used to unveil the new brand promise. To reinforce
the message at the launch press conference we designed and produced the
White Room and organized a blowout wrap party for media and guests.

Results
The unique and entertaining launch generated media attention all around
the world – and earned a tremendous amount of free publicity as a bonus.


ING BANK
Challenge
How do you connect a major sporting event with ING Bank, a business
that isn’t exactly sporty? kubik’s answer: Make the company’s headquarters
look like a giant running shoe, of course.

Highlights
ING’s corporate headquarters became the talk of Amsterdam when added
laces and all to transform the building with a state-of-the-art wrap that
showed off ING’s corporate colour. Known locally as “the shoe,” it soon
became one of the most talked-about installations in our company history,
and photos of it made the covers of hundreds of newspapers throughout
Europe.

Results
The re-styled building put ING’s indelible stamp on the city’s annual
marathon, and the sheer scale of this project put our work on the radar
screen for thousands of people every day.


HEINEKEN
Challenge
Heineken’s new plastic PET bottle was the focus of an installation designed
by the brewer’s in-house architect and brought to life by kubik. Created as
a traveling event, the Heineken Pet Bar had to have enough impact and
excitement to properly introduce the new bottle at major outdoor events
and concerts.

Highlights
kubik designed the new PET Bar around a shimmering wall built entirely
from decorative slabs of real ice. Beer was served in PET bottles pulled
from large basins filled with ice rather than from traditional industrial
coolers, creating a sense of fun and familiarity.

Results
The new design transformed standard trusses and other components into
a workable traveling event for Heineken, and created a sensation at
outdoor events and concerts like AHOY, Dance Valley, Fast Forward,
and Impulz – outdoor festivals that are visited by tens of thousands of
dance / music enthusiasts.


PHOTOSENSITIVE
Challenge
PhotoSensitive, a non-profit, national collective of photographers, the
Canadian Cancer Society and kubik have joined together to create Cancer
Connections - a unique photographic exhibit that documents the broad
range of how cancer affects the lives of countless Canadians.

Highlights
Cancer Connections documents and explores a wide range of emotions
associated with cancer, such as sadness, loss, hope and redemption. kubik’s
design places the exhibit’s gripping photographs within a modernist
overhead structure, which forms an arbor or tunnel that enables observers
to pass through, surrounded by photos on all sides. The exhibit, having
started with just 300 photos, has grown at each stop to now include more
than 1,000 images, and the clean, simple design of the structure helps to
underscore their powerful impact.

Results
kubik created a supporting structure that combines heft, presence and
impact, yet is simple enough in its design that the emphasis remains on the
powerful photos and compelling stories being told. The structure invites
and welcomes visitors, but keeps the focus on the photos.


LOBLAW COMPANIES LIMITED
Challenge
Loblaw’s new “Joe Fresh” brand was developed to give their customers new
quality clothing choices, so kubik’s challenge was to create a national
promotional concept that would be mobile, memorable and above all, fresh.

Highlights
kubik’s idea was to introduce Joe Fresh by getting it out of the store and
into the minds of the audience. We designed a traveling salesroom that
would take the line to the customer, rather than wait for them to discover
it in-store. Our mobile store was completely self contained and could be
transformed from road-worthy to open-for-business in less than 1 hour.
No outside help was needed except to staff and restock merchandise that
was sold on a daily basis.

Results
The campaign goal of meeting customers “beyond the store” was achieved
and customers across the country were able to see, try and buy – and then
decide to come to Loblaw’s stores for more.


INFINITI
Challenge
For Infiniti Canada, the splendour of the world-famous Cirque du Soleil
was a perfect complement to the launch of their newest model, the exciting
EX series crossover. The task for kubik was to put them together and create
a dramatic setting to match the moment.

Highlights
kubik’s idea combined the invigorating and distinctive performances of
Cirque du Soleil with an innovative reveal of the new Infiniti. Playing on
the “peak” design in the Infiniti logo, we created a massive 16' 4-sided
fabric pyramid that completely covered the EX. Following an impressive
overhead performance by Cirque, the corners of the pyramid were swept
upwards as if by magic, inverting the pyramid, which now served as 4 huge
screens for projected images of the EX and its features.

Results
The distinct qualities of both brands were matched to create a magical
evening and the perfect setting to reveal Nissan’s newest model. At salons
in three cities across Canada, up to 1000 Infiniti owners and prospects
received a first-hand, totally branded experience that reflected good taste,
high style and superb quality.


HEINEKEN
Challenge
kubik’s brief from Heineken was as pure as their beer: Update their
international headquarters to reflect the spirit of a recent major company
reorganization, and the brewer’s new transparent attitude.

Highlights
kubik engineered and implemented multiple interior environments within
the new headquarters. The four-storey office space featured themed
environments representing familiar Heineken territory: The Lounge, the
Garden, the Beach, Back to Africa, the International Bar and the Travel Room.
One key ground floor area was dedicated to “The World of Heineken.”
featuring an iconic in-house bar that displayed Heineken beers from
around the world.

Results
The Heineken headquartersw now make an architectural statement that
reflects the renewed spirit of the brand. New materials, new engineering
ideas and fresh transparency echo the firm’s new corporate values.


DIAGEO
Challenge
A liquor store can have as many as 20,000 SKUs competing for the
customer’s attention, Making brands stand out is never easy, but that’s
what kubik did for Diageo’s Captain Morgan Rum and Smirnoff Vodka.

Highlights
The solution in these circumstances is to do something interesting enough
to allow the brand to “own” the environment. For Captain Morgan, kubik
created a “store within the store” featuring an arresting life-size icon of the
brand: Captain Morgan himself, standing astride a faux rum barrel. For
Smirnoff, we built an 8 foot tall brushed aluminum replica of a Smirnoff
bottle that literally stood head and shoulders above the rest of the store,
and placed it in a slick new merchandising unit crafted from materials and
finishes that stood out from the liquor store’s usual palette.

Results
Customers were drawn to both displays, which also stocked far more
product than normal. Removable graphics featuring beauty shots of the
products were used to cover depleted shelf space, making the unit look
full even when product was selling fast.


PINK ROCCADE INTERIORS
Challenge
PinkRoccade is one of Europe’s largest ICT groups and a global IT services
company with operations in The Netherlands, United Kingdom, Belgium
and Canada. kubik was approached to translate their new corporate
identity into 3D design solutions for office interiors, trade show
presentations and event programs.

Highlights
kubik designed a completely new Techno-Plaza — a central presentation
area in PinkRoccade’s corporate offices that the company uses to
demonstrate all of its latest IT services. Based on the guidelines of the
corporate identity, we designed and produced office entrance areas,
meeting rooms, exhibition booths and presentation units, branded with
the consistent corporate look and feel of PinkRoccade.

Results
The impact and success of Techno-Plaze led PinkRoccade to ask kubik to
develop our initial ideas into a full-scale communications campaign. We
designed and executed trade show booths and other events, flawlessly
carrying the initial concept through several communication media.


NIKE INC.
Challenge
If you’re setting up shop in the heart of some of the world’s most
competitive retail environments – like New York, Boston, London and
Berlin – you need to make a splash. That’s what Nike asked kubik for help
with their Niketown stores.

Highlights
Part museum, part theme park, the Niketown stores are a powerfully
persuasive retail environment. But more than that, the Niketowns have
become tourist destinations that showcase innovative Nike products. For
the New York store alone, we collaborated on 20 different display areas –
many of which were complex interactive installations.

Results
The kubik team engineered each installation, met strict budgets and tight
deadlines for flawless creation, packing, shipping, and installation. In city
after city, we helped Nike create shopping experiences like no other.


JOHNSON CONTROLS INC.
Challenge
kubik’s assignment was to create one facility with 2 purposes: A Customer
Briefing that could function as a customized, high-tech sales presentation
facility, and also serve to showcase Johnson Controls’ products within a
working environment.

Highlights
With many stakeholders involved, the project demanded not only our
creative and engineering skill, but our management skills as well. In
cooperation with the project team, we worked through all stages of design
development and production, and also took on the role of general
contractor. Unique features such as a system to electronically operate a
large, four-panel sliding glass door were engineered and installed without
a hitch.

Results
The Customer Briefing Center helped transform an out-of-date facility
into a state-of-the-art corporate headquarters. Together, the project
team successfully maintained a schedule, despite an extremely short
delivery window.


NOKIA
Challenge
Nokia, the world leader in mobile communication technology, wanted to
promote their new luxurious phone, the Luna 8600, in their flagship stores
in an inspiring and innovative way. It was up to kubik to achieve high
quality design, production and installation under great time pressure.

Highlights
An environment was created that brought the Nokia Luna 8600
technology to consumers in an interactive and innovative way. kubik
designers broke the rules and adapted technology to incorporate LED
screens within the retail store displays, and the effect was exactly what we
were looking for. The environment lightened up the customer’s faces and
gave a sense of illumination throughout the store.

Results
The innovative displays were implemented at Nokia’s flagship stores in
Hong Kong, Moscow, New York and Chicago. In Hong Kong the sales of
the Luna 8600 doubled the week after kubik installed the display


LG ELECTRONICS
Challenge
We often face the challenge of making the most of small and sometimes
unusual spaces. For the exciting new LG Experiential Zone, the space was
small – and spread out over three levels of the Air Canada Centre (ACC)
in Toronto.

Highlights
The LG Experiential Zone is a multimedia retail showcase of the
company’s technology. Designed, built and installed by kubik, the LG
Zone occupies a 20 sq. ft. x 30 sq. ft. space in the ACC Galleria, plus
2 additional showcases on other levels. The Zone is located in a huge
traffic flow area, and the ACC generously allowed us to expand our
presence by encroaching onto their space in a major walkway with
branded pillar wraps.

Results
The unique space, with life size graphics and an amazing monitor collage
wall, make the LG Zone an ideal place to experience LG’s latest and
greatest products.


E.ON, VISITORS CENTER
Challenge
E.ON, one of the world’s largest energy companies, asked kubik to create
a visitor center concept with a big mandate: Explore the role of energy in
our daily lives, promote information sharing, invite feedback, stimulate
open dialogue – all within a format that is suitable for new power plants
in several different countries.

Highlights
The kubik team based all development on a single story line: “Energy is all
around us”. The idea allowed each visitor centre to become an “Energy
MeetingPoint” where visitors could use the interactive displays to calculate
their own carbon footprint and explore the options and implications of
different energy mix scenarios. (Solar, wind, gas, coal, etc.). kubik also
produced a special Style Guide that incorporates both the graphical and
interior design language and ensures a consistent presentation, while allowing
for local variations to meet the needs of different stakeholder groups.

Results
The visitor center’s meeting rooms, corporate areas and tailor-made
interactive displays help explain the technology and the environmental
aspects of modern power generation. The centers have been successful in
facilitating education and creating open dialogue about both the present
and future of E.ON power plants.


NEWSEUM
Challenge
The Newseum is the world’s most comprehensive presentations of
international news artifacts and is one of the most talked about museums
in Washington D.C. kubik was responsible for housing the museum’s huge
collection – over 81,000 pounds of priceless materials – and for developing
exciting new approaches to installation and usage.

Highlights
The Newseum has over 250,000 square feet of space and contain
thousands of artifacts of great historical and social importance, including
a shrapnel-riddled news truck, an original Berlin Wall guard tower, and a
gallery featuring every Pulitzer Prize winning photograph taken since
1942. Innovative and interactive multimedia centres, designed by kubik,
broadcast major news items from the past fifty years and show video
interviews with nearly 70 Pulitzer Prize winning photographers. In all,
kubik shipped over 100 tractor trailers of materials to be used throughout
the Newseum’s 15 theaters, 14 major galleries, 130 interactive stations and
two cutting-edge broadcast studios.

Results
The 3-year Newseum project required us to develop new approaches to
installation and innovative new ways to utilize materials. The unique
content and exciting installation have made The Newseum one of
Washington’s premier cultural destinations, and critics agree that it
represents the future in terms of design and construction of
museum galleries.


DIANA: A CELEBRATION
Challenge
The traveling exhibit Diana: A Celebration was designed to showcase
memorabilia, personal possessions, letters and film footage related to
Princess Diana’s childhood and public life. Our assignment from Toronto’s
Design Exchange was to project manage key elements of artifact handling,
mount making, showcase detail development, fabrication and the logistical
coordination of the installation in Toronto.

Highlights
kubik’s expertise in handling fragile cultural materials and valuable artifacts
was called to play in building protected environments for the priceless
collection. More than 200 items, including Diana’s wedding gown, 28
other dresses, priceless jewelry, books and childhood toys were housed in
custom showcases and linked to elaborate audio visual presentations.

Results
Diana: A Celebration was attended by more than 300,000 people in
Toronto. Fashion writers and critics who visited the exhibition were
impressed by the stylish artifacts and described it as a “fantastic tribute”.


Extraordinary clients. Extraordinary creations.
A client list that speaks volumes about our work.

CREATING THE MOST EXTRAORDINARY
EXPERIENCES IN THE WORLD

Kubik Overview 2010

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