Zenel Batagelj

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Branding & analytics expert, constructing bridges between hard & soft, big & small Specialties: BRANDING AS THE CORE OF EVERY BUSINESS brand identity & architecture, brand vision using brand archetypes, brand equity & valuation MARKETING = BUSINESS STRATEGY segmentation, positioning, innovation, pricing, marketing research CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE analytical CRM, profiling, data-fusion, marketing automation, network analysis, NEWMR SURVEY METHODOLOGY consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...

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Zenel Batagelj

Presentations

Chicken or egg, brand or product? What (should) come first? - TEDxCBS 2011 presentation

Zenel Batagelj, Valicon: Vojna svetov: znamke v pričakovanju novega ravnotežja, 2012, 56. marketinški fokus

Valiconovih 7+6 marketinških trendov za srečno in uspešno 13.

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100 images for visual brainstorming

The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Trends That Matter in 2011

Vodafone Brand Academy

IC Preisoptimierung CBC Conjoint

Qual Conjoint V5

Brand Masterclass Week Two

Intoduction To Brand Equity | Holistic Brand Strategy 2008