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Trilha – Marketing Digital
         Alexandre Santos e Silva
 Diretor Executivo da Zerotrack Coletivo Digital




                                               Globalcode – Open4education
Como unimos pessoas
e ideias em torno de um
sentimento

(Case Imaginarium)




           Globalcode – Open4education
Briefing
 Dia dos namorados
 Slogan: Toda forma de amor
 Vitrines: Terão diversas fotos de pessoas de todos
 os sexos que acenderão formando casais
 aleatóriamente.




                                       Globalcode – Open4education
Brainstorm




             Globalcode – Open4education
Ops…




       Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Dicas Digtais
 Comunicação Online/Offline ALINHADAS
 Antes de ferramentas CONCEITOS
 Antes de vendas RELACIONAMENTO
 Coloque no centro do palco as PESSOAS




                                   Globalcode – Open4education
Contatos




           Globalcode – Open4education

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