Blue Ocean Exercise in our VERTSOL class presentation

1. By: somethingspecial15 Kia Briones Angel Buyson Migs Cueto Nel Mateo Steve Quilala

2. Products vs . Earbands Earpollution

4. Points of Differentiation Features EarBands EarPollution Connectivity Bluetooth Wires Design Bands with different colors Customizable Styles Customizable Styles Delivery Time 48 Hours or less 48 Hours or less Price Regular Earbands: P500 – P 520 Customizable Earbands: P 600 – P1000 Customizable headphones: P1611.99 Customizable earphones: P 736.66 Store Location Web-based: Multiply Store and Facebook Page Web-based: Facebook Page Online store hosed ton ifrogz.com

5. Points of Differentiation Features EarBands EarPollution Advertising Facebook Page and Advertisements Multiply Banners Word of mouth Facebook page Product Range Pre-made products Customizable products Customizable products

6. ERRC Grid for EarBands Eliminate Products that don’t sell very well (brown Earbands) Reduce Facebook Ads (only to very specific markets) Create Physical Store Location (become more visible) Post-sales support Flexible Purchase Terms (installments, credit or debit cards, cash) Raise Product Range (products shouldn’t be limited to one gender) Products Knowledge

7. Visual Strategy