Infographic Brand Engagement CONTENT MATTERS WE Asia-Pacific Impact of Digital Storytelling 2014 What is the Impact of Digital Content and Storytelling for Brands in 2014? The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes. Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”. But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers? In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time. In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.

1. 78%
obtain information about products and
services on social media
74%
69%
68%
74%
of digital
consumers in the
Asia-Pacific
region click on
advertisements
posted by brands
that they like
86%
look for the latest deals and
promotions on social media
participate in contests and giveaways
on social media
share information about products and
services on social media
83%
of digital
consumers in
China and
Vietnam click on
advertisements
posted by brands
that they like
82%
of digital
consumers in
India click on
advertisements
posted by brands
that they like
of digital
consumers in
Hong Kong click
on advertisements
posted by brands
that they like
82%
of digital
consumers aged
35 and above in
South Korea click
on advertisements
posted by brands
that they like
Mobile Device
brands online
are
Electronics &
Appliance brands
online are
Food & Beverage
product brands
online are
Personal Care
product brands
online are
Travel &
Tourism brands
online are
Healthcare
brands online
are
19%
17%
24%
29%
39%
27%
more likely to
recommend a
brand to friends,
family, or
colleagues
more likely to
recommend a
brand to friends,
family, or
colleagues
more likely to
recommend a brand
to friends, family, or
colleagues
more likely to
recommend a
brand to friends,
family, or
colleagues
more likely to
recommend a
brand to friends,
family, or
colleagues
more likely to
recommend a
brand to friends,
family, or
colleagues