7 Steps To A Successful Social Media Strategy

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Zoe Cairns

http://www.zcsocialmedia.com The Big Social Media Conference Presentation #bigsocial

Business

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What is Social Media?

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Just Like Networking!

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The main social media platforms

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What Social Media Platform???
Your Social Media Strategy will determine this!

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What is a Social Media Strategy?

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Like a Business Plan

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Social Media Strategy

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Step 1 – Determine Your Goals
and Objectives

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Presence and Awareness

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Communities

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Thought Leadership

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Key Centres Of Influence

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Traffic To Your Website

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Social Media Reach

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Step 2 - Define Your Target Market

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Step 3 – Key Centre Of Influencers

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Step 4 –What are your competitors doing?
• Check all the social media platforms
• Where are they engaging?
• How are they engaging?
• What are they engaging with?
• What response are they getting?
• What do you like and dislike about their activities?
• What could you mirror of the bigger brands?

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Step 5 - Content and Campaigns
Conversation Articles
Tips Promotion
Content Template
Strategy
• Twitter Chats
• Themes
• Exhibitions/Shows
• Trending Topics
• General Topics
• Blog Posts
• Publications / Industry
Journals
• Latest News / Articles
• FREE Products
• Products
• Services
• Events
• Offers
• Promotions
• Top 10 Facts
• Top 10 Tips
• Infographics
• Quotes
• In the day of the life of
• Top 10 Reasons Why

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Step 6 – Join Conversations, Engage
• After you have done your research – post comments, tweet
out, join groups on Linkedin, send out your videos and start
engaging with influencers within your industry online

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Step 7 –Monitor & Measure
• Measure your monthly success
• Make sure its consistent with your business goals and
objectives
• Use tools to produce these results for you.
• Keep a monthly record
• Have an action plan!

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Use Tools To Manage Your Activities

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In Conclusion
• Social Media Strategies vary for every business and industry
• Strategy not a tactic
• Without a social media plan you will become overwhelmed
and your efforts will fail

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Insurers' journeys to build a mastery in the IoT usage

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