This document proposes an energy autonomy product called HybridSTROM that allows customers to build electricity production capacity starting at 1 EUR per month. It analyzes the product's value for customers in reducing annual energy costs and generating returns from capacity build up over 10-15 years. Projections estimate that with 70,000 customers by 2023, the company could generate over 1.3 million in revenue and accumulate over 300 thousand in leveraged capacity investments while maintaining cashflow and earnings growth. The ask is for a 1 million EUR seed round to fund customer acquisition and core team growth with the goal of hitting Series A milestones in Q4 2019.

1. STROMDAO UG | Thorsten
Zoerner 18. Apr 2018
HybridSTROM
Energy autonomy for everybody

2. People desire energy autonomy.
But producing electricity is
difficult and expensive.
PROBLEM

3. Become energy independent.
Build production capacity
starting at 1 EUR per month.
PROPOSITION

4. Electricity demand
3000 kilowatt-hours in Berlin
Apex tariff
26 ct. per kilowatt-hour
(includes 1 ct. capacity build-up)
PRODUCT

5. PRODUCT
Annual energy cost
786 €
Incl. CAP build up
30 €
Anticipated CAP yield
40 € - 60 €
CAP duration:
10 - 15 years

6. Gain energy autonomy through
generative consumption.
Simple. Affordable. Productive.
VALUE TO USER

7. MAKING MONEY
Earnings per customer
30 €
Apex Earnings
1 ct/kWh
CAP Marketing Fee
3 %+ =

8. MAKING MONEY
Yearly Cash-Flow @70k customers
€ 1.55M
Yearly earnings
€ 2.97M
Total capacity build up
€ 3.9M

9. MARKET
Households in DE
41 million
Provider churn in 2017
4,6 million

10. CUSTOMER ACQUISITION
Target customers
Private households
in mass market.
Selling points
•simplicity & convenience
•high value, low cost
•affordable / low risk
Channels
•traditional / reseller
•brand building to support
direct sales
Costs drivers
Gaining awareness.
Aggressive pricing.

11. BARRIERS TO ENTRY & EXIT
Apex Advantages
• More value for money.
• Extremely flexible and
affordable capacity
subscription model.
• Long term customer
lock-in (last utility).
• Insane operational
efficiency.

12. PROJECTIONS
By Year End 2019E 2020E 2021E 2022E 2023E
Customers 27.498 192.510 577.530 1.039.554 1.372.206
Consumption (GWh) 82 578 1.733 3.119 4.117
Growth 1000 % 600 % 200 % 80 % 32 %
Revenue (thousand) 11.617 € 84.637 € 290.425 € 599.438 € 883.263 €
Cashflow 7 % 8 % 10 % 11 % 11 %
Accumulated leveraged capacity invest (thousand) 1.950 € 15.976 64.103 163.438 € 309.807 €
Earnings 3 % 4 % 6 % 7 % 7 %
•Multiple buyers possible (utilities, banks,
manufacturers, automotive…)
•High stand alone potential

13. Stefan Thon
• Product focus
• previous Intel, Sunride
Manuel Utz
• Energy management focus
• previous Fresenius
Thorsten Zörner
• Technology focus
• previous IBM, HP, Dassault
TEAM

14. THE ASK
1 M seed round.
Expected spend in customer acquisition
and building out core team.
Seed invest will enable Hybridstrom to
hit milestones for a Series A in Q4 2019.

15. STROMDAO UG | Thorsten Zörner
thorsten.zoerner@stromdao.com
phone +49 6226 9680091