1. Presented by:
MPA(PREVIOUS)
* Asad Ashiq Ali
* Jibran Khan
* Mehrad Malik
* Zohaib Ansari

2. • The Indus Motor Company Limited (IMC) is a joint venture between the House of
Habib,
Toyota Motor Corporation, Japan (TMC),
and Toyota Tsusho Corporation, Japan (TTC) for assembling,
progressive manufacturing and marketing of Toyota vehicles in Pakistan since July
1, 1990.
• Indus Motor Corporation (IMC) are Manufacturers, assemblers, distributors and
importers of Toyota vehicles, spare parts and accessories in Pakistan, The
company started commercial production in May 1993.
• Indus Motor Corporation (IMC)has the 2nd largest market shares in automobile
sector in pakistan
SOURCE: Zaheer, F., 2012. Durability influences car resales. [Online] Available at:
http://tribune.com.pk/story/452034/durability-influences-car-resales

3. • TRUSTED BRAND
• The Indus Motor Company (IMC), the assembler of Toyota Corolla, achieved its highest
ever sales since the inception of the company, selling 56,943 units in FY15, a year-on-year
growth of 67pc. Given its annual production capacity of 54,800 units. reference: Dawn,
July 11th, 2015
• INNOVATION
• Hybird cars as competitive advantage
• IST PRODUCER OF HYBRID CAR

4. STRENGTHS
LEADER IN CAR UNIT PRODUCTION & SALES
SALES(UNITS), HONDA CIVIC &
CITY, 21,293
SALES(UNITS), SUZUKI SWIFT,
3,325
SALES(UNITS), TOYOTA
COROLLA, 48,203
PRODUCTION, HONDA CIVIC &
CITY, 20,658
PRODUCTION, SUZUKI SWIFT,
3,595
PRODUCTION, TOYOTA
COROLLA, 48,321
Chart Title
SALES(UNITS) PRODUCTION

5. STRENGTHS
• AMPLE AVAILABLITY OF SPARE PARTS IN MARKET
• The company made a record sale of spare parts in FY13 as recognized by Toyota
Motor Asia Pacific. SOURCE IMC-2013
• WELL BLENDED PRODUCTS ACCORDING TO
INFRASTRUCTURE NEED IN PAKISTAN

6. WEAKNESS
• WEAK PRESENCE IN CERTAIN MARKET
• No focus towards family segment of Pakistan even though
they are in operations since 1990's. suzuki has captured
this segment.
• No focus on increasing capacity by investing in new
plants.
Source: Zaheer, F., 2013. Corporate Result: Indus Motor Pockets Rs. 3.35 Billions in Fiscal 2013. [Online]
Available at: http://tribune.com.pk/story/596052/corporate-results-indus-motor-pockets-rs3-35-billion-in-
fiscal-2013

7. OPPORTUNITIES
• Family/middle class segment is a potential.
• Government positive attitude towards environmant.
"Use of imported POL (petroleum, oils and lubricants) products as a major source of
energy has not only led to high import bill(s), but has also created a negative
environmental impact," Finance Minister Ishaq Dar said in his budget speech in
June.
"Therefore, use of alternate energy efficient Hybrid Electric Vehicles (HEVs) needs
to be encouraged." (JUNE-2015
BUDGET SPEECH) REFERENCE:NDTV
• Pakistan Government gives relief on import of (HEV) in Budget 2012
• Electric/Hybrid vehicles up to 1200cc: NO DUTY, NO SALES TAX
• Electric/Hybrid vehicles from 1201cc to 1800cc: Reduced by 50%
• Electric/Hybrid vehicles from 1801 to 2500cc: Reduced by 25%
• Above 2501cc: Zero reduction
REFERENCE:PAKWHEELS.COM,source>BUSSINESS
RECORDER

8. THREATS
• Increased competition. (Suzuki, Honda Refurb Cars).
• New enterants in industry (China, Korea).
• Strong competition in luxury segment of cars (Accord vs
Camry).
• Depriciation of pakistani rupee against japan's Yen
• Mind set of people (Changing preferences).
• Energy crises.

9. CONCLUSION
• Today toyota stands as the leading brand in car manufacturing
in pakistan, despite bieng very challenging condition in
country, indus motors was able to maintain thier market share
and capture the increase in demand for thier products.

10. SLOGAN:
ACTIONS, COMMITMENT & TEAM WORK TO BECOME NO.1
Vision:
• “To be the most respected and successful enterprise, delight customers
with a wide range of products and solutions in the automobile industry
with the best people and best technology.”
• The most respected.
• The most successful.
• Delighting customers.
• Wide range of products.
• The best people.
• The best technology.
Mission:
• Mission of Toyota is to provide safe & sound journey. Toyota is developing
various new technologies from the perspective of energy saving and
diversifying energy sources. Environment has been first and most
important issue in priorities of Toyota and working toward creating a
prosperous society and clean world.