Creating Pleasurable Experiences, Zach Pousman, ReMIX Atlanta
1. Designing Pleasurable
Experiences
ReMIX Atlanta 8 May 2010
Zachary Pousman
Sr. Experience Architect
IQ Interactive
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
2. Today, Iʼll try to
Convince you
that designing pleasurable experiences can
help you build better products, connect
more closely with users, and be a differentiator
for your business (or your clientʼs business).
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
3. Theory
Iʼll present a few theoretical foundations and
formulations of pleasure (and try to get the
holistic nature of human life).
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
4. Practice
Iʼll also present some themes and practical tips
and tricks for designing for pleasure.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
5. Examples
Of course, examples speak louder
than anything else.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
8. Tiny stuff
Depending on the context and audience,
even things like sub-pixel rendering
can increase pleasure.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
9. What is pleasure?
What kind of pleasures are there?
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
11. Definition
er, we know it when we see it...
Iʼm not sure a definition from the dictionary is
helpful -- what is helpful is thinking of all the
different kinds of pleasures that you
experience. And then to remember that youʼre
not (exactly) like everyone.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
12. Seems like there are lots
Kinds
Types
Taxonomies
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
13. Kinds
Types
Taxonomies
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
14. People are
not robots.
People are not automatons, who are
only interested in efficiency and
effectiveness.People have a whole
host of individual ʻways of beingʼ
and ways of interacting in the world.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
15. Survival
breathing, homeostasis, food, water, sleep, sex
Safety
bodily security, property security, financial security,
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
16. Survival
breathing, homeostasis, food, water, sleep, sex
Safety
bodily security, property security, financial security
Belonging / Love
friendship, family, intimacy
Esteem
self-esteem, identity, achievement, confidence
Self-actualization
morality, problem solving, creativity, personal growth
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
17. Maslow’s Hierarchy of Needs
Self-actualization
Esteem
Belonging / Love
Safety
Survival
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
18. 4 types of Pleasure
Designing Pleasurable Products
(Jordan 2003, following Tiger 1992)
Ideo-pleasure
Identity, intellectual
Physio-pleasure Socio-pleasure
Sensorial pleasures the pleasure that comes from
social life
Psycho-pleasure
Cognitive load (usability term), matching mental models
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
19. Emotional Design
Don Norman, 2003
Visceral
Sensorial, nearly subconscious, pleasures
Behavioral
Usability
Reflective
the pleasure that comes from social life, identity, etc.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
20. “Attractive things work better.”
For evidence, see the CHI 2010 paper ʻAttractive phones don't
have to work better: independent effects of attractiveness,
effectiveness, and efficiency on perceived usabilityʼ by Quinn
and Tran, 2010. There is one of these papers nearly every year
where effectiveness is more correlated with aesthetics than with
efficiency.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
21. The Product Ecology
Forlizzi, J. (2008). The Product Ecology: Understanding Social
Product Use and Supporting Design Culture. International
Journal of Design vol. 2, no. 1
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
22. “Most people make the
mistake of thinking design is
what it looks like.
That’s not what we think design
is. It’s not just what it looks like
and feels like...Design is how
it works.”
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
24. Is there a business case for
building into our systems?
Definitely.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
25. ROI: easy marketing,
more use, longer-term use
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
26. (but) match the
experience to attributes
that people care about
In order to get the best return on investment
in pleasurable products, think about the
individuals... Not everyone gets the same
pleasure from the same experience inputs.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
27. Think about restaurants
Price
Quality
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
28. Think about restaurants
Bachanalia
Rathbunʼs
JCT Kitchen
Price Holman & Finch
Tacqueria Del Sol
FarmBurger
Subway
Taco Bell Antico Pizza Neopoletana
Quality
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
29. Examples
(and themes)
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
31. Physicality
“Please the senses”
“Touch gestures should provide a
+ delightful experience to your
application whether a single gesture
refresh is initiated, or a combination of
chained gestures. Touch delights the
senses as the user gets to see the
scroll interaction match the performance.
Single, multi-touch, and even
chained gestures can provide a more
colorful, intuitive experience.”
From: Page 8 of Windows Phone 7
Guidelines Document
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
32. Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
35. Progress: Achievements
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
36. Points!
Beyond badges, Foursquare also Points in Farmville are so ʻvaluableʼ that
has points and a leaderboard there are tons of cheat codes / plans...
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
37. Personality
whoops screen
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
39. Personality
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
40. Support reflection
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
41. Say hello to Tableau Machine
Create a mirror of
domestic space
and the ‘vibe’
rhythms and
moods of home
life.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
42. Tableau Machine
System Implementation Overview
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
43. Quiet times such as
watching TV, reading...
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
44. Active times alone such as
vacuuming, exercising...
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
45. Social times such as family
meals, homework, games...
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
46. Wild times such as play,
fighting, parties...
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
47. Tableau Machine
Pleasures are momentary
but also long-term Household A
• Three households in Atlanta
GA
• 6-8 weeks
• Elicitation techniques:
Household B
• Interviews
• Feltboard
• Wordgame
• Print outs
Household C
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
48. Household C
‘NIKO’
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
49. Printing
Household B
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
50. Printing
Household A Average 1.46 / day
Household B Average 3.16 / day
Household C Average 12.64 / day
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
51. Deepening of
Reflection
Household C
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
52. Social sharing / reputation
• reward activities you
want. people feel a deep
need to manage
reputation
• Amazon ʻtop 500
reviewerʼ
• review was helpful,
pleasure for the reader,
not the writer.
53. Ambiguous Actions
(users create the
meaningfulness)
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
57. Open up spaces
to unravel ambiguity
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
58. http://www.flickr.com/photos/alexsegre/
People print.
A lot.
3.2 billion reams of “office paper”
used by “businesses” (in 2004).
Source: NADEP Environmental Program Office Report 2005.
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
59. http://www.flickr.com/photos/alexsegre/
And usage is going
up, not down.
Global production in the pulp, paper
and publishing sector is expected to
increase by 77% from 1995 to 2020.
Source: OECD Environmental Outlook 2001
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
60. Imprint
• Make visible the invisible traces that are
frequently unexamined
• Data reflects back the social life
• Data about sustainability
• Growing catalog of visualizaitons
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
62. Kiosk...
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
63. Tag Cloud
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
64. Tag Cloud
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
65. Work vs Play
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
66. Human vs Computer
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
67. Refer to one another
(specific to this community)
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
68. Refer to one another
(specific to this community)
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
69. Refer to one another
(specific to this community)
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
70. Pages printed
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
71. Looking for sites!
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
72. Themes:
Exaggeration
Physicality
Progress
Identity
Ambiguity
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.
74. Acknowledgements:
John Stasko PhD, Mario Romero PhD,
Hafez Rouzati, Mason Poe, Mason Brown
Roger Peters, Corey Schuman, Stephen Anderson
@@
Zach Pousman
Sr. Experience Architect
IQ Interactive
Follow me on Twitter @thinky (remember, points!)
www.thinky.org
www.iqinteractive.com
Comments-added version for Slideshare. Some Rights Reserved. CC Remix with attribution for non-commercial uses.