More Related Content Similar to Tiffany & Co (PR Plan) (20) More from Zeenat Rasheed (6) Tiffany & Co (PR Plan)1. Tiffany & Co. in Portugal Chen-Chen Ho, Mandi Lu, Marie Nicolini, & Zeenat Rasheed 8. Publics Consumers Men (Proposals, Gifts) Women (Gift to self) Industry Other Retailers, Vendors Media TV and Newspaper Journalists 11. Q3-Q4 2009 Flowchart 2009 Q3 Q4 July August September October November December Consumer Health Spa Sweepstakes (Marketing) Health Spa Sweepstakes (Event) Reality TV Sponsorship TV News Sponsorship Media Launch Party Press Outreach Event Quarterly Newsletter Press Release (about sponsorship) Press Release (about sponsorship) Press Release (Dec 1-7) Press Kits Press Release (about Sweepstakes) Press Release (about winner) Press Outreach Event Press Release (Dec 7-15) Press Release (about Launch) Quarterly Newsletter Industry Portojoia Industry Trend Report (EOY) Press Kits 19. Event Budget Program Element Cost (Euro) Cost (USD) Booth € 6,299 $8,225 Trade Show Materials € 1,915 $2,500 Press kit development & Translation € 1,685 $2,200 Media training € 804 $1,050 Bringing in foreign journalists € 3,848 $5,025 Courting local journalists € 765 $1,000 TOTAL € 15,316 $20,000 Editor's Notes Housewares, to show variety of Tiffany’s products White gold (<19.2 kt), titanium products, to show variety of non-gold options Colored gems, to show understanding of local flavor