Winning team and presentation from the '12 Lean Startup Machine class and competition in Seattle.

1. Kid Link
An extra pair of eyes!
www.kid-link.azurewebsites.net
Dan, Nitie, Andrew, Ritwik, Zane

2. Team Kid Link

3. Elevator Pitch
For parents that are worried about losing their
kids in crowded places like Disney Land, Kid Link
is a great way to never lose track!
Kid Link is a GPS tracker that comes in various
fun shapes and sizes and can be easily bought or
rented from vending machines in a variety of
convenient locations.

4. Validation
Pivot 1 – validated interest in tracking kids
• Interviewed: 58
• Interested in product: 25 (43%)
Pivot 2 – validated willingness to pay $20/day
• Minimum success criteria 10%
• Final result was over 25%

5. Validation
Pivot 3 – validated distribution channel
• Decision Makers @ hotels, car rentals, stores
• Meeting with Disney 7-Eleven
Pivot 4 – validated ability to sell MVP
• Lots of enthusiastic interest (67%)
• Closed 3 sales (24 contacts)!!!
• Marketing success: FB 4 likes in 5 hrs, .034% CTR

8. Next Steps/Big Vision
• Riskiest Assumption: Product/distribution
economics
• Distribution: Self-service vending machines
selling kid tracking devices/toys
• Business: rent or buy
• Product: form factors, activation, battery life
• Growth: Alzheimer's, Pets, new LBS scenarios
and a video to end