IBM Watson and how companies in Pakistan can make the most of it

1. M U H A M M A D Z U B A I R F A R O O Q
1 3 0 9 6
IBM WATSON AND HOW
COMPANIES IN PAKISTAN CAN
MAKE THE MOST OF IT

2. INTRODUCTION
• Watson is a question answering computer system
capable of answering questions posed in natural
language, developed in IBM's DeepQA project by a
research team led by principal investigator David
Ferrucci
• IBM Watson was name after the first CEO of IBM and
industrialist Thomas J. Watson
• The computer system was specifically developed to
answer questions on the quiz show Jeopardy

3. • In 2011,Watson competed on Jeopardy! against former
winners Brad Rutter and Ken Jennings. Watson received the
first place prize of $1 million
• Watson can understand all forms of data, interact naturally
with people, and learn and reason, at scale.

4. CEO IBM WATSON
“I need to infuse my app with powerful analytics to bring
better value to my customers.”

5. • Regardless of your role in your startup, discover what drives
your business—on your own—with the power of IBMWatson
Analytics in the cloud.With self-service analytics plus access
to easy-to-use data refinement and data warehousing
services, it’s easier for you to acquire and prepare data for
analysis and visualization

6. WATSON FOR STARTUPS
• STEP 1
• WatsonAnalytics is designed to make advanced and predictive
analytics easy to acquire and use by anyone in your business with a full
range of self-service analytics. Interaction is simplified using natural
language, and steps like data preparation, predictive analysis and
visual storytelling are all automated.

7. • Step 2
• Watson Services will be available through IBM Bluemix, our cloud-
based platform for building, managing and running all types of apps,
including web, mobile and big data.
• Your startup may not be fully equipped to start working with
Watson just yet, so join IBM Global Entrepreneur to get the
technical support and business mentoring you need to get
your solution and go-to-market strategy ready forWatson

8. IMPACT IN PAKISTANI MARKET
• At the moment IBM Watson Enlight for Educators is
unavailable in Pakistan
• But it has great impact in Pakistani Market
• IBM Watson provides cloud based predictive analytics
for business insight, and with the cognitive computing
services embedded in Watson's analytics engine, users
can ask natural language questions and visualise their
data patterns.

9. • Uses in Music Industry
• Watson can also help to make music. Pakistani Music industry is
booming with the passage of time and new innovative way are
to bring new music in the market. The technology discovered
between various keys, chord progressions, and genres,
emotional fingerprint of music by year

10. • Uses in Financial Services
• Financial Services Company can use Watson Explorer to enhance
service experience of its auto loan and lease customers. With
technology, the call center agents and analysts get instant
information and insights. Watson can crawl through and analyze
petabytes of data in seconds, freeing up time spent by call
researching solutions for customers.

11. • Uses in E-commerce
• E-commerce companies can uses Watson to create a
shopper for customers. A customer can type in the search
the website, “I am looking for a gift for my Mom.” Via a Watson-
search, the customer will be asked a number of relevant
Then the site can make suggestions based on the customer’s
responses.