Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Settling product strategy 2

Setting product strategy

What is the best way to manage the new product development process

What factors affect the rate of diffusion and consumer adoption of newly launched products and services

What are the main stages in developing new products and services

How can companies differentiate products

In what ways do consumers stray from a deliberative, rational decision process?

How do consumers make purchasing decisions?

What major psychological processes influence consumer responses to the marketing program?

How do consumer characteristics influence buying behaviour?

Trends in intermediaries

Private labels

Major types of intermediaries

Decisions made by intermediaries

What is the nature of services

What factors affect the rate of diffusion and consumer adoption of newly launched products and services

What is the best way to manage the new product development process

What are the main stages in developing new product & services

What organizational structure and process do manager use to oversee new product development

What challenges does company face in developing new products and services